9 Best Affiliate Marketing Website Examples 2023: The Big Guys (And Why They Work)

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Are you looking for a means to generate passive income without holding inventory, producing goods, or exchanging your time for money?

Consider developing a website for affiliate marketing.

However, with so many other affiliates available, how can you ensure that your site stands out and generates the traffic and cash you need to realize your aspirations of passive income?

It begins with an easily navigable website, superior content, affiliate marketing tools, and a profitable niche.

To that end, we will examine eight examples of great affiliate marketing websites and discuss what makes them effective, as well as tactics you may use to create your own successful affiliate marketing website.

However, before we delve into examples, let’s discuss what affiliate marketing is and how it may be used to generate passive income.

What is Affiliate Marketing?

Affiliate marketing is a technique to generate passive money by promoting other people’s goods and services and receiving a commission when consumers click on your affiliate link.

You essentially act as a marketer for another firm and earn a commission when someone purchases a product or service via your affiliate link.

For instance, you may review your best marketing tools in a blog article about digital marketing. Numerous of these tools have affiliate programs, so when your readers sign up, you receive a commission. Sounds straightforward, right?

You will need to repeat that last step several hundred times to achieve success.

Why do you need a great website to be successful at affiliate marketing?

Affiliate marketing may appear to be quite simple – just publish content and watch the money come in, right?

The difficulty is that the affiliate marketing industry is extremely competitive.

Currently, the affiliate marketing sector is worth $12 billion, which indicates that there are numerous sites in practically every niche attempting to accomplish the same goal.

Conversely, 81% of brands rely on affiliate networks, so while there is a great deal of competition, there are also a lot of chances.

The most effective affiliate marketers understand that generating sales begins with establishing credibility.

How do you accomplish this? Let’s examine some successful instances of affiliate marketing websites.

9 Affiliate Marketing Website Examples You Can Learn From

You must be willing to devote time and effort to create a profitable affiliate marketing website.

However, you may not know where to begin. Let’s examine some of the most successful affiliate marketing websites, including the tactics they employ to attract consumers.

#1. Whoishostingthis.com

Whoishostingthis website is devoted to reviewing web hosting services and website builders. Hosting is a very lucrative but highly competitive market sector.

Their content includes extremely in-depth assessments of some of the most popular web hosting providers, like this one for BlueHost.

Take note of the table of contents, which makes it easier for readers to locate the host’s features or worries.

In addition, they provide comparison tables, which make it easy for consumers to evaluate several hosts and select the best one for their purposes.

Why this example of affiliate marketing is effective:

  • Making posts easier to navigate with a Table of Contents.
  • A link to another useful piece of content inside an internal page.
  • Web builders and hosts can be compared easily with comparison tables.
  • In-depth screenshots and walkthroughs showing how features work.
  • An affiliate product marketing niche (hosting) that is lucrative for most companies.
  • You should use SEO-optimized posts to drive organic traffic instead of paid ads, which can eat up profits.

Revenue: Whoishostingthis has not disclosed its revenue figures, but hosting affiliates typically earn between $50 and $150 per new customer.

#2. WireCutter

The New York Times owns the well-known review website Wirecutter.

They have established a solid reputation with consumers by giving comprehensive information about a vast array of products, such as electronics, home and garden, kitchen, travel, credit cards, and gift lists.

Here is an example of one of their most recent posts concerning noise-canceling headphones:

The site does offer reviews of noise-canceling headphones, but it also answers frequently asked questions.

Wirecutter- Affiliate Marketing Website Examples

Its primary purpose is to enlighten customers and capture searches from people who are interested in noise-canceling headphones but are not necessarily ready to purchase them.

Here are some reasons why affiliate marketing works:

  • Their content marketing strategy encompasses a broad range of product niches, including electronics, home and garden, and travel. This extensive coverage also helps to diversify their affiliate income sources so that they do not rely solely on Amazon Affiliates.
  • In addition to reviews, they offer narrative and educational content, which is more engaging and helps increase audience trust.
  • High-quality photos to assist users in visualizing products prior to purchase.

Revenue: In the first four years, $150 million in eCommerce income was generated. (The New York Times paid $30 million for the website, and revenue is no longer separated from the paper’s overall profits.)

#3. Sleepopolis

Derek Hales launched Sleepopolis in 2014 as a mattress review website. It was later acquired by Casper following a legal struggle, but it remains one of the leading mattress comparison websites.

Although the homepage of the website is relatively uninteresting, there are several tactics to be learned from it.

Sleepopolis- Affiliate Marketing Website Examples

Here are some reasons why affiliate marketing works:

  • Exhaustive information on every sort of mattress, pillow, and sheet imaginable.
  • A page describing who they are aids in establishing credibility. The page contains photographs of their team and personalized biographies.
  • Due to the navigation bar and prominent placement of category pages on the website’s homepage, navigating the website is simple.
  • The comparison guides to aid in capturing Google snippets and make it simple for users to find precisely what they are seeking.

Revenue: $5.7 million in revenue estimated for the year

#4. Carseat Answers

Carseat Answers aims to answer the question on the minds of most parents: what child safety seat should I purchase?

And while it may seem like a no-brainer, dozens of factors can influence the answer, including the child’s age and size, the family’s vehicle, and how frequently they travel.

Overall, the site is fairly straightforward (proving that you don’t need a $40,000 website to make a respectable income as an affiliate marketer!)

Nonetheless, it is packed with useful information.

Here are some reasons why affiliate marketing works:

  • Utilizing a comparison chart to advertise various affiliate products, which may be sorted by model, depth, maximum or minimum weight, and seat weight.
  • Covers a topic that parents care deeply about (keeping their children safe) and has answers that are complicated – there are hundreds of car seats on the market and a plethora of rules and legislation that can get extremely confusing.
  • A navigation bar with drop-down menus that makes it simple to locate the desired information.

Revenue: According to SEMrush, the website receives more than 2,500 unique monthly visitors.

#5. 100 Days of Real Food

Lisa Leake launched the blog and affiliate website 100 Days of Real Food in 2010. It was originally intended to share the changes she was making to her family’s eating habits by consuming only genuine food for 100 days.

Over the years, it has grown into a major forum for sharing information about eating nutritious, clean meals.

100 Days of Real Food

Families seeking to improve their health by avoiding processed meals can find a variety of healthy recipes, blogs, and other suggestions on this website.

Here are some reasons why affiliate marketing works:

  • Utilizing social evidence, such as reader testimonials and websites where their information has been featured:
  • The separation of material based on the stage of the reader’s journey facilitates the discovery of relevant content.
  • Diverse sources of income. In addition to Amazon affiliate revenues, the website also generates revenue by promoting its own products, such as cookbooks and courses. Additionally, 100 Days collaborates with marketers to provide sponsored pieces. This diversity guarantees the site’s survival even if Amazon, for instance, decreases its Amazon affiliate commission rates.
  • Extremely active social media presence, which helps drive traffic from Facebook, Twitter, and Instagram to the website.

Revenue: Lisa does not disclose her income, although she has three New York Times best-selling books, more than 1.6 million Facebook followers, and 130,000 Instagram followers. Her husband also works full-time at the site.

#6. The Points Guy

The Points Guy’s site is frequently cited as an illustration of an affiliate website. The website is frequently held up as a model of effective affiliate marketing.

The website has a wealth of information for passengers seeking to gain points through credit card hacking, as well as industry news, credit card comparisons, and reviews of new luxury airlines.

The Points Guy Overview

Here are some reasons why affiliate marketing works:

  • TPG generates revenue from credit card referral bonuses, a highly lucrative affiliate marketing niche. Instead of focusing solely on credit cards, they narrowed their focus to users who use “travel hacking” to earn points and travel cheaply.
  • Using a highly relevant lead, they concentrate on building an email list (even when travel is reduced due to the coronavirus).

In addition to credit cards, they cover the latest news that is relevant to their audience:

  • TPG generates revenue through credit card referral bonuses, an extremely lucrative affiliate marketing niche. Instead of focusing solely on credit cards, they narrowed their focus to people who utilize “travel hacking” to acquire points and travel cheaply.
  • Using a highly relevant lead, they concentrate on growing an email list (even while travel is reduced due to the coronavirus).

Revenue: I was unable to locate TPG’s income statements, however, the company was sold to BankRate in 2012 for $20 million and to Red Ventures in 2017 for $1.25 billion.

#7. This is Why I’m Broke

This is Why I’m Broke is an Amazon associate partner website specializing in bizarre things.

This is Why I’m Broke takes a less formal approach to affiliate marketing compared to some of the larger Amazon affiliate sites.

The frequently tongue-in-cheek website searches the entire Internet for the most unique and intriguing things.

This is Why I’m Broke

The website itself is unremarkable, but style is obviously not everything. Despite its modest design, the website has discovered some effective tactics.

An abundance of social evidence in the form of reviews and saves is one of their most effective marketing techniques.

The power of social proof lies in that.

Here are some reasons why affiliate marketing works:

  • It uses a tongue-in-cheek style to appeal to young internet users.
  • Their funny product finds often go viral, bringing in tons of free traffic.
  • They offer gift guides, which are a funny yet informative way to promote affiliate products.
  • It is an unusual niche site — people looking for off-the-wall products — so competition is pretty limited.
  • They highlight prices and “saves,” which serve as social proof.

This is Why I am Broke can still make money as an Amazon affiliate even if you don’t buy any of the strange products they promote, so long as you click an affiliate link and buy something on Amazon within 24 hours.

Revenue: While they do not release official numbers, the owner has stated, “It is a very profitable business model – it is an extremely low-cost website filled with affiliate links that receive viral traffic.”

#8. Bookish

Bookish is an affiliate website devoted to all aspects of literature. They publish a variety of reading-related reviews, interviews, and book lists.

Bookish Overview

Why this example of affiliate marketing is effective:

  • Bookish partners in affiliate programs with IndieBound, Amazon, Etsy, Barnes & Noble, and other merchants to generate many streams of revenue. Additionally, they advertise their own works via NetGalley and book club kits.
  • In addition to book reviews, they also provide interviews, anti-racism tools (which are timely), and instructions for engaging in a readathon.
  • They employ entertaining quizzes like this one to keep readers interested and amused:

Revenue: NetGalley owns the Bookish website, which is used to share books from NetGalley. There are no revenue reports available for NetGalley, but SEMrush estimates 22,500 organic visits per month.

#9. Kommo

Kommo is another company that offers a method to earn money as a side gig or even as a primary source of income.

As a lesser-known brand among the affiliate marketing website examples listed here, Kommo offers numerous advantages to those who decide to become partners.

It specializes in a market quite distinct from the others listed here: software. Specifically, a CRM System for managing enterprises and their methods of client engagement.

In general, the affiliate program is relatively easy, paying commissions of up to 35% without requiring any initial investment. Affiliate services for Kommo are provided by both liberal professionals and marketing organizations.

This affiliate marketing example works because:

  • It is quite direct and draws the attention of a diverse group of people.
  • They provide courses and in-depth training to people interested in becoming affiliates; the product sold is highly sought after in today’s market, and they have a strong and well-known product.

Quick Links:

Final Thoughts: Affiliate Marketing Website Examples 2023

Affiliate marketing can be extremely profitable; however, due to market saturation, affiliate marketers must create an easy-to-use authority site with strong, useful content in order to attract visitors.

As the affiliate marketing website examples above demonstrate, there is no one-size-fits-all solution for increasing traffic and revenue. A simple site with high-quality content can still generate a lot of money.

As an affiliate marketer, your primary goal should be to provide high-quality, useful content. In addition, you should diversify your income.

Affiliate marketing is not a one-dimensional campaign, so don’t rely solely on a single program like Amazon.


Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

Leave a Comment