About Benchmark
Benchmark email is a robust email marketing solution design to help create campaigns for businesses as well as professionals to build enterprise of any size. It is available in 9 different languages and has many offices in 15 countries across the globe. Benchmark is headquartered in California.
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Getting Started: Benchmark Email Review 2023 May An Email Service Worth Your Money?
Benchmark has a very simple interface that lets you add subscribers through the software by copying and pasting from a list or importing a list at a time. You can also import contacts from other services like Gmail, Hotmail and Yahoo. Once you’ve added your contacts, you can create segments based on various factors such as signup date, zip code and other custom fields.
Email Creation
Benchmark provides hundreds of template designs that suits both business and corporate sectors. It is broken down into 20 different categories such as product, promotion, newsletters, events, invitations, real estate, offices, businesses, restaurants, etc.
There is a drag and drop editor to edit content blocks, features and images. Auto edit helps you to directly add content in your email template. Most of the templates are mobile responsive which makes it easy to read your email on a desktop, tablet or smartphone. You can also customize colors and change the look of the email templates to suit your profession.
There is a code editor that is a great option to make email from scratch or edit the HTML of an email template. You can also insert links, social media elements, document service to complete a solid draft of your template.
Email Tracking
Benchmark enables users to track their campaigns on the dashboard or use Google Analytics to track the URLs. Active subscribers as well as opened and forwarded emails can be tracked through the statistics dashboard. A/B testing helps compare campaign against one another to discover the best out of the lot. You can check whether the emails were opened in web browsers like Firefox, Chrome or were viewed on a mobile device or other OS such as windows and Mac.
You can also see who shared your email campaign via social media and check whether they have like your campaign. Geo-Tracking helps segment list based on time zones and enable your mails to be delivered at the time you want. You can also check at what time and place subscribers are opening your emails.
Build Subscribers
Benchmark email enables users to build their list by adding on site visitors and grab new contacts using the signup form on the website. They can also place the form on their site, blogs, social network to enhance their list. They can break down the list and segment them into different parts such as demographics, customer likes and dislikes,etc.
You can also import contacts from Google, Yahoo and other sites but they must be converted into .xls files. There are several integrations available on benchmark such as WordPress Salesforce and unbounds, Shopify, Zapier and others. Easy list is easy to use list builder that is available for Android and iPad subscribers. It currently integrates with more than 300 Plus apps on both desktop and mobile version.
Email Automation
Automation tools available on benchmark include,
- Contact List Automation enables users to automatically send event-based email like birthdays, anniversaries to brighten your subscriber’sdays. You can also schedule individual emails based on a particular time, it can either be daily, weekly, monthly or yearly.
- Engagement automation enable users to send emails based on the activities and interactions of the subscribers.
Additional Features
- Benchmark provides online learning resources, video tutorials and comprehensive FAQ pages to enable users to create email and contact list without any hassle using the software
- Ability to integrate on specific social media platforms like Twitter and Facebook. You can auto post a message when your newsletter is sent on social media platforms.
- Benchmark requesting tool helps them to improve their software by getting constant feedback from their customers. They can give suggestions and request additional features to improve the functionality of benchmark email.
Pricing
- Free: Benchmark enables users to send up to 14,000 email campaigns and 2,000 subscribers fr $0.
- Features include email templates, build lists, import data from apps and 24/7 customer support.
- Medium: It includes three plans namely,
- Unlimited emails, 600 subscribers for $11.95
- Unrestricted emails, 1000 subscribers for $18.95
- Unlimited emails, 1500 subscribers for $24.95
- Features include targeted messages to subscribers, responsive emails, integrations and 24/7 customer support.
- Large: It includes three plans namely,
- 770,000 mails per month, 55,000 subscribers for $260
- 840,000 mails per month, 60,000 subscribers for $315
- 910,000 mails per month, 65,000 subscribers for $327
- Features include targeted messages to subscribers, responsive emails, integrations and 24/7 customer support
- Extra Large: It includes three plans namely,
- 1,750,000 mails per month, 125,000 subscribers for $600
- 2,100,000 mails per month, 150,000 subscribers for $690
- 2,450,000 mails per month, 175,000 subscribers for $770
- Features include targeted messages to subscribers, responsive emails, integrations and 24/7 customer support.
- Massive: It includes three plans namely,
- 15,000,000 mails per month, 1,070,000 subscribers for $4500
- 16,000,000 mails per month, 1,140,000 subscribers for $4800
- 17,000,000 mails per month, 1,215,000 subscribers for $5000
- Features include targeted messages to subscribers, responsive emails, integrations and 24/7 customer support.
Pros
- Good Free Plan
- Lots of email segment options
- Google Analytics Tracking
- 24/7 customer support
Cons
- No mobile preview option
- Expensive
Bottom Line: Benchmark Email Review 2023 May An Email Service Worth Your Money?
Benchmark offers good features, email tracking and subscriber building options for its users. The software is a great tool for both marketers and businesses. It offers a free plan to access most of its features which can help make right decisions in upgrading to a subscription plan. It enables users to build as much as subscribers as possible and send unlimited email campaigns; a great advantage for its customers.
Apart from this, it provides 24/7 live online customer support for all its members. All in all, Benchmark is a decent email marketing service that suits the needs of both small and large businesses.
