Campaigner The Email Marketing Service Review 2017: Read Before Buy
Founded in 1999, Campaigner is one of the oldest email marketing service in the industry today. It was acquired by j2 global in 2010 and is currently located in California. Campaigner has simple and integrated services that are valuable to both marketers and business professionals. Here is detailed review of Campaigner 2017.
Small businesses use campaigner to create personalized email to subscribers and customers while professionals use campaigner as a corporate email marketing service. It is reliable, low-cost service with plenty of options available for all its users.
Email creation is one of the important aspects of campaigner.com. It offers more than 800 mobile responsive email templates designed especially for many types of businesses. Getting started on campaigner is easy through its live webinars, step-by-step instructions and help articles.
Creating a email in the Campaigner consists of two parts namely Smart Email Builder and Full HTML Email Editor.
Smart Email Builder has 800+ mobile optimized templates that can be used to customize your own campaigns. You can upload images upto 10MB in size and edit content using editors.
Full HTML Email Editor lets you design an email with HTML and plain text format. The Media Library is a dedicated storage space to efficiently upload, organize and manage your email templates. You can also write your own code and quickly customize HTML email templates and add personalization to make each campaign unique.
Campaigns can be segmented into various list such as buyer behavior, location and contact list. There is a ‘Segment Wizard’ that lets you create segment to build more effective email campaigns and promotions on your store. You can also segment emails based on the contacts to make them reach the right people.
Email Contact List
Campaigner enables users to build their own contact list but you have to export any of your existing contact list into.xls formats before importing them directly into the campaigner. With Campaigner, you can also pull in contact list from Gmail, Yahoo and Hotmail. Y
ou can create separate fields based on customer interest for better segmentation and manage your contact list using your mobile phone. One can also store search display and review customer interactions based on your contact list.
A/B testing feature on campaigner is an effective way for marketers to test changes in the email campaigns and also to design, copy and change to improve conversion. The interface helps you monitor the details of your campaigns in real time.
Safe sending feature ensures that your campaign for not sent twice and optimizes your campaigns to understand reader’s interest and behaviors. When you have completed the campaign you can send the email with subject headings and names to get the best responses.
Email Campaign Reporting
To know whether your campaigns are viewed by subscribers, campaigner makes email tracking quick and easy. They offer detailed delivery reports to know whether your mails are being opened and read or marked as spam.
It integrates with Google Analytics and delivers true metrics on conversion, page views per visit and other statistics. It also ensures email tracking on mobile and desktop devices.
Email Auto Responder
Automatic emails can be created by scheduling them based on different timing such as daily, weekly, monthly or annually. Recurring campaigns help send reminders, renewal notices and monthly promotional campaigns. Triggered auto responders help send automatic mail by clicking on a specific link in your email campaign. This feature can be used to send thank you emails and reactionary messages.
Campaigner has integrations to make it easy to connect your system and sync email subscribers without writing any codes. Some of its integrations include,
- Magento extension helps in establishing shopping cart abandoned emails and automation tools based on retailers online
- Salesforce makes it easy to import and sync contacts to campaign from Salesforce
- Campaign enables you too quickly schedule and send your email marketing campaigns to Facebook and Twitter accounts
- Google Analytics will help in keeping a track of your page visits
- Webhooks is a unique feature that allows customers to track and receive information in real-time
- API integration helps to quickly customize application, create full-blown campaigns and workflows from anywhere
- Liveintent helps top advertisers to acquire reach and optimize content using features like real-time ad exchange.
- Adstation provides access to fully automated advertising solutions to monetize your email campaigns.
- Magazine manager is a software that integrates billing, sales, production and eliminate duplicate data entry.
- Integrating email campaigns to social media websites like Facebook, Twitter, LinkedIn and Google +
- Mobile iPhone app to quickly access your campaign email from any iOS device
- Ability to create workflows to Trigger new mail turn your response to your campaigns
- Ability to integrate your CRM contact list using the CRM integration tool and export data to your CRM application
- Campaign has 24/7 customer support and online chat support to answer all your queries.
Campaigner prices vary depending upon the contacts list which is an added advantage if you send multiple emails. It offers a 30-day free trial which can be used to send 1,000 contacts.
All plans include,
- 24/7 customer support
- 50 MB CDN Media Hosting
- A/B Split Testing
- Auto responders
- Recurring Campaigns
- 800+ Templates
- Social Media Integration
- Exclusion Lists
- 800+ email templates
- Social Media Integration
- 24/7 customer support
- Anti-spam policy
- Good reporting tools
- Limited Automation
Campaigner has a easy-to-use interface, mobile responsive templates, decent reporting tools and integrations that makes it a good option for business and professionals to create campaigns. It offers a 30-day free trial, excellent customer support and anti-spam policy for all its users.
Most of its plans are expensive but it’s flexible to opt for a particular plan based on your contact lists. Altogether, campaigner is a good email marketing service in the United States.