Kajabi vs Thinkific 2022– Which Platform Is Best For Hosting Your Course Online?

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Kajabi is a comprehensive online course platform that includes tools for creating and marketing your own online courses. Additionally, you may utilize Kajabi to develop your full website, as well as appealing landing pages that attract attention (landing page builder).

Thinkific’s marketing automation tools save you hours of work each week by automatically onboarding students, sending progress emails, and delivering messages at the best times for an optimal student experience.

So today, we’ll compare two of the most sophisticated cloud-based online course creation and membership site software solutions available: Thinkific versus Kajabi.

 

Kajabi

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Thinkific

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Pricing 119 49
Best for

Kajabi makes it simple to advertise and sell your online courses by providing you with all the tools you need to get started in one location

Thinkific's blog has a variety of titles organized by subject categories such as Grow Your Business, Sales and Marketing, and Expert Interviews.

Features
  • Kajabi provides an unmatched email marketing technology.
  • Kajabi includes email marketing and a customer relationship
  • Kajabi has a significantly steeper learning curve
  • Kajabi tackles this obstacle with intelligent organization,
  • Thinkific's blog has a variety of titles organized by subjec
  • Thinkific has a Training Section where you may buy their cou
  • Thinkific's Expert Marketplace to pay their suggested partne
  • Thinkific is a comprehensive platform that enables businesse
Pros/Advantages
  • Hosting videos indefinitely
  • Possibility of integrating with Zapier
  • Obtaining admission at Kajabi University
  • There are no transaction costs.
  • There is an Android/iOS app that allows you to manage your c
  • Thinkific's software is really simple to use.
  • Possibility of integrating with Zapier
  • Customizing your online school is straightforward.
  • There is a freemium package available (no credit card requir
  • On Thinkific's site, there is a handy earnings calculator.
Cons
  • Occasionally, some users report technical issues.
  • There is no live chat assistance available.
  • Thinkific's marketing skills are rather restricted in contra
Ease of Use

Kajabi makes it simple to advertise and sell your online courses by providing you with all the tools you need to get started in one location.

Thinkific is a comprehensive platform that enables businesses to design, advertise (using marketing tools) and sell online courses.

Value For Money

Kajabi has a built-in blog, sales funnel builder, landing page builder, and email marketing capabilities, all of which need third-party integration on Thinkific.

Thinkific’s free plan is the first tier. Thinkific’s pricing plans vary significantly in terms of the features included, and the price you pay is entirely dependent on the services you need.

Customer Support

Customers of Kajabi get access to a 24/7 support desk

Thinkific provides customer service via the following channels: their Help Center, blog, training site, expert marketplace, and the status page. If none of these are useful, there is also a FAQ

Check out Check out

Today, we’ll compare two of the most sophisticated cloud-based online course creation and membership site software solutions available: Thinkific vs Kajabi.

The online course industry is flourishing, and if you have a useful talent to impart, you have an incredible potential to generate passive revenue for your company by selling an online course.

There are several platforms available for creating and hosting your course or membership site, and it may be difficult to determine which one is the best fit for your purposes.

Thinkific vs Kajabi

When comparing these two online course platform options, Thinkific vs Kajabi, we’ll look at their features, advantages, and cost to help you decide which online course platform will work best for your online course sales.

Want to get the best deals on Thinkific? Then you much check out this article about Thinkific coupons and get great discounts on your purchase.

What is Kajabi?

 Kajabi is a comprehensive online course platform that includes tools for creating and marketing your own online courses. Additionally, you may utilize Kajabi to develop your full website, as well as appealing landing pages that attract attention (landing page builder).

It is one of the most widely used LMS systems available, has been the industry leader for nine years. Over 16,000 companies rely on and trust Kajabi, and notable thought leaders such as Amy Porterfield and Brendan Burchard utilize the platform. 

kajabi products

Kajabi makes it simple to advertise and sell your online courses by providing you with all the tools you need to get started in one location. Having said that, the Kajabi course builder is simply one component of a much larger package.

There are attractive, high-converting pre-made templates available for your landing pages, websites, course pages, and sales pages, all of which have been extensively tested and optimized for conversion, so you can be certain that you’re off to a good start.

All of the templates are fully customizable to match your brand, and you can add your own logos and photos, as well as adjust the colors, to ensure that your website appears exactly as you want it to. All of the themes are totally mobile responsive, ensuring that your website and courses look great regardless of the device used to access them.

You may develop online courses, websites, membership sites, quizzes, and surveys, and everything you need for selling your items is also included.

Kajabi allows you to construct an unlimited number of pages for your website, which means you may include an ‘about us’ page as well as any other information you like to share with your students. Additionally, you may build a blog utilizing the integrated blog marketing function included with your website.

What is Thinkific? 

thinkific review

Thinkific is a comprehensive platform that enables businesses to design, advertise (using marketing tools) and sell online courses.

You may use Thinkific to design your full website, which means you’ll have everything you need in one location and won’t have to deal with the headaches of ‘gluing’ parts from several platforms together.

The themes are optimized for online course enterprises or online schools, and you can totally personalize each page using their drag and drop page builder.

Any of the themes may be customized to fit your design and branding, and you can even integrate your courses with an existing website.

 When it comes to creating the course material itself, you have the option of using pre-built course templates (premade templates).

All that is required is for you to submit your pre-written training material. Forget about needing to know how to code in order to develop your site or grow your course.

You may tweak hundreds of components to graphically construct your course using drag and drop.

You can produce certificates of accomplishment for your students, and they can see their progress through the course as a percentage, so they know how much farther they need to go.

You can also encourage them and ensure they remain on track with automatic check-ins.

Thinkific’s marketing automation tools save you hours of work each week by automatically onboarding students, sending progress emails, and delivering messages at the best times for an optimal student experience.

When it comes to payment processing, you may connect your account to a payment processor of your choice, such as PayPal or Stripe.

You can also charge a one-time fee and provide payment plans or subscriptions. You can also offer free online courses to pique interest, as well as free trial periods or a discount on the initial payment. 

Kajabi vs Thinkific: Main Differences

 The primary distinctions between Thinkific and Kajabi are as follows 

  • Thinkific does not include an email provider, although Kajabi does.
  • Thinkific does not provide complete sales automation, but Kajabi does.
  • Thinkific provides certificates, although Kajabi does not.
  • Thinkific is a superior pure course creator, but Kajabi is a comprehensive marketing platform.
  • While Thinkific provides a free plan, Kajabi only offers a 14-day free trial.

Kajabi vs Thinkific: Pros and Cons

Thinkific Pros and Cons

Thinkific Pros

  • Comprehensive training and online tutorials are available.
  • Customizing your online school is straightforward.
  • Possibility of integrating with Zapier
  • Thinkific’s software is really simple to use.
  • You may give clients the option of joining a membership, paying in installments, or paying a one-time fee.
  • On Thinkific’s site, there is a handy earnings calculator.
  • There is a freemium package available (no credit card required)
  • Each plan has a comprehensive set of essential features (including the free package)
  • Access to a free 30-day trial

Thinkific Cons

  • Thinkific’s marketing skills are rather restricted in contrast to Kajabi.
  • There is no live chat assistance available.
  • To get the most out of Thinkific, you must subscribe to one of the platform’s more expensive plans.

Kajabi Pros and Cons

 Kajabi Pros

  • Hosting videos indefinitely
  • Possibility of integrating with Zapier
  • Kajabi prides itself on being a one-stop shop for course production, marketing, and sales.
  • Obtaining admission at Kajabi University
  • There are no transaction costs.
  • There is an Android/iOS app that allows you to manage your company on the road.
  • Access to a 24-hour customer service hotline (which is reportedly excellent)
  • You may charge consumers on a weekly, monthly, annually, or one-time basis, as a membership subscription or payment plan.
  • Access to a 14-day free trial

Kajabi Cons

  • Occasionally, some users report technical issues.

 

Kajabi vs Thinkific: Email Marketing & Automations

kajabi Email MarketingThis is not a secret. Kajabi provides an unmatched email marketing technology. At the moment, Thinkific does not provide an email marketing option.

However, it integrates with a number of third-party platforms, like AWeber, Infusionsoft, MailChimp, and Constant Contact. Each of these services requires a separate monthly membership charge.

Kajabi includes email marketing and a customer relationship management system. Thinkific is not one of them.

If you’re looking to advertise and sell your courses without investing in extra software, Kajabi is the Thinkific alternative you’re looking for. 

Kajabi vs Thinkific: Ease of Use

Prior to selecting a course platform, it’s critical to determine if the platform is user-friendly.

Both Kajabi and Thinkific are quite easy to use, and the learning curve is really moderate. 

You only need to make an account, browse the platforms’ features, and get familiar with how they work. There is no need to learn any coding or programming.

kajabi use

On all systems, navigation is identical – various tools are organized into distinct sections, which are accessible through the left panel. You must first click on an item here, and then on the right side, related alternatives will show.

From here, it’s just a matter of familiarizing yourself with the particular tools, their associated choices, and how they function.

The good news is that all of the tools available on these platforms, such as the page builder and course builder, are drag-and-drop capable, making them quite easy to use. 

However, Kajabi has a significantly steeper learning curve. And the reason for it is that it is brimming with features.

Kajabi tackles this obstacle with intelligent organization, well-connected technologies, and the Kajabi Assistant. When I say “well-connected,” I’m referring to the fact that you can access the tools from many sections inside Kajabi.

For example, although pages have their own part, the same page builder is available while editing a sales funnel.

Additionally, the Kajabi Assistant is an excellent addition to the platform. It’s a search bar on your dashboard that you may use to locate various tools inside Kajabi and help center articles.

Both systems are rather simple to use in general. Therefore, disregard concerns about the learning curve or user-friendliness and proceed to investigate the features offered by these two.

thinkific ease of use

Kajabi vs Thinkific: Course Creator

Thinkific provides customer service via the following channels: their Help Center, blog, training site, expert marketplace, and the status page (more on all these below). If you’re stuck, just put your issue into the Help Center’s search field and a plethora of solutions will appear.

Kajabi Course Creation

If none of these are useful, there is also a FAQ section that addresses frequently asked questions such as “How do I register a domain name?” and “Can I have live videos or webinars?” and “How can I begin using Thinkific?”

Thinkific’s blog has a variety of titles organized by subject categories such as Grow Your Business, Sales and Marketing, and Expert Interviews.

Thinkific’s customer support staff may be contacted through email via their Help Center. However, Thinkific has issued multiple cautions that queries may take longer to answer owing to COVID-19.

Additionally, you may connect with Thinkific on YouTube, Facebook, and Twitter. At first appearance, Thinkific’s Resource Center seems to be rather extensive.

There are other topic-specific videos and PDF downloads, including “How to Run a Successful Membership Site,” “How to Create and Sell an Online Course or Membership Site,” and “Choosing Your Online Course and Positioning Guide.”

Additionally, Thinkific has a Training Section where you may buy their courses, however, they are somewhat pricey.

For instance, “The Online Education Business Masterclass” has 45 lessons and is available for $299, while the “Design Great Courses” course includes 16 lessons and is available for $149. These courses, however, are free if you subscribe to Thinkific’s Pro plan (and above).

Additionally, you may use Thinkific’s Expert Marketplace to pay their suggested partners to assist you in creating your content, website, or online school. However, this negates the point of utilizing an online course builder if you have a limited or non-existent budget, making this a bit of a luxury for those who can afford it!

Finally, Thinkific has a useful Status page that allows you to monitor the site’s performance in real-time. You can check whether Thinkfic is experiencing any current or previous operational troubles and get real-time information on Thinkfic’s uptime. 

Kajabi vs Thinkific: Pricing Plans

Although we’ve covered a lot in this study, we haven’t yet addressed one of the most critical aspects of any decision: cost. Let’s begin with the Thinkific price structure.

Thinkific’s free plan is the first tier. The next tier is named BASIC (it costs $49 per month), while their most popular plan is called PRO (it costs $99 per month). The most expensive grade is named PREMIER and costs $499 per month.

Apart from the four major tiers, Thinkific also provides a Growth Package for their PRO plan, which grants access to some capabilities that are normally only accessible on the PREMIER plan.

The Growth Package is an extra $0.01 per student (the first 100 are free).

There are no transaction costs on any of their plans, including the free one, and all premium plans include an unlimited number of courses and students. Thus, Thinkific is rather affordable.

Now, Kajabi’s price structure is much different. It provides three price tiers and, like Thinkific, all plans include a 0% transaction cost.

Kajabi Pricing

 

The entry-level plan, dubbed Basic Plan, is priced at $149 per month. The Basic Plan includes up to 1,000 active members, as well as the ability to build up to three items and sales channels.

Their most popular strategy is the Growth Plan. You can have up to 15 items, 15 pipelines, and 10,000 active users for $199 per month.

The most expensive option is called the Pro Plan ($399/month), and for that price, you may have up to three distinct websites and significantly expand your product and pipeline limitations.

Although Kajabi does not provide a free plan, it does offer a 14-day free trial. However, as part of their 28-day “Kajabi Hero” Challenge, you may double your free trial.

If you examine the prices of the various levels, you’ll see that Thinkific is far less costly than Kajabi. However, there are a few points to consider.

To begin, Thinkific’s pricing plans vary significantly in terms of the features included, and the price you pay is entirely dependent on the services you need.

thinkific pricing

For instance, if you want to create a membership site (or charge a recurring fee), you’ll need to upgrade to their $99/mo PRO plan.

Similarly, if you want to white label your online school or use the email broadcast function, you must purchase the PRO Plan + Growth Add-on for $299/mo (for 2,100 students).

Second, keep in mind that Kajabi is essentially a collection of products bundled into a single platform, and therefore the cost comparison between Kajabi and Thinkific is not precisely apples to apples.

Kajabi has a built-in blog, sales funnel builder, landing page builder, and email marketing capabilities, all of which need third-party integration on Thinkific.

Indeed, I know quite a few folks who have saved money (and a great deal of time) by migrating to Kajabi. Thus, it all comes down to the characteristics you want in an online course platform.

That stated Kajabi’s entry-level cost is high, whereas Thinkific versus Kajabi offers more beginner-friendly pricing. 

Kajabi vs Thinkific: Customer Support

Thinkific provides customer service via the following channels: their Help Center, blog, training site, expert marketplace, and the status page (more on all these below). If you’re stuck, just put your issue into the Help Center’s search field and a plethora of solutions will appear.

If none of these are useful, there is also a FAQ section that addresses frequently asked questions such as “How do I register a domain name?” and “Can I have live videos or webinars?” and “How can I begin using Thinkific?”

Thinkific’s blog has a variety of titles organized by subject categories such as Grow Your Business, Sales and Marketing, and Expert Interviews.

Thinkific’s customer support staff may be contacted through email via their Help Center. However, Thinkific has issued multiple cautions that queries may take longer to answer owing to COVID-19.

Additionally, you may connect with Thinkific on YouTube, Facebook, and Twitter. At first appearance, Thinkific’s Resource Center seems to be rather extensive.

There are other topic-specific videos and PDF downloads, including “How to Run a Successful Membership Site,” “How to Create and Sell an Online Course or Membership Site,” and “Choosing Your Online Course and Positioning Guide.”

Additionally, Thinkific has a Training Section where you may buy their courses, however, they are somewhat pricey.

For instance, “The Online Education Business Masterclass” has 45 lessons and is available for $299, while the “Design Great Courses” course includes 16 lessons and is available for $149. These courses, however, are free if you subscribe to Thinkific’s Pro plan (and above).

Additionally, you may use Thinkific’s Expert Marketplace to pay their suggested partners to assist you in creating your content, website, or online school. However, this negates the point of utilizing an online course builder if you have a limited or non-existent budget, making this a bit of a luxury for those who can afford it!

Finally, Thinkific has a useful Status page that allows you to monitor the site’s performance in real-time. You can check whether Thinkfic is experiencing any current or previous operational troubles and get real-time information on Thinkfic’s uptime.

Customers of Kajabi get access to a 24/7 support desk, which is something that not many other course platforms provide. Alternatively, you may email your queries, which will take an average of 10 minutes to respond.

Kajabi-support

Additionally, there are training webinars on how to make the most use of Kajabi’s capabilities. “How do you migrate an email list into Kajabi?” for instance. “If I construct a community, am I able to partition it into two distinct groups, or do I need two distinct products?”

Not to mention the Kajabi University, which complements this assistance. You’ll find a variety of “How To” articles here, covering subjects like affiliate marketing, product information, audio editing, producing screen share courses, and setting up and operating a successful blog on Kajabi.

Kajabi’s assistance offerings are amazing, as they help you through the process of setting up and running a successful online course. Additionally, there is a FAQ section and a search option if you are unable to locate the answers to your inquiries within the aforementioned subject categories.

Alternatively, if your problem-solving style is more collaborative, you’re in luck. Kajabi has a flourishing network of professionals on social media, particularly its Facebook group, which you may join.

FAQs of Kajabi vs Thinkific

🔥Is Kajabi better than Thinkific?

When comparing Kajabi and Thinkific, both provide intuitive and simple-to-use course creation tools. While Thinkific offers a solid selection of course templates, Kajabi outshines the competition in terms of functionality and course delivery.

🤩What is the difference between Kajabi and Teachable?

The primary distinctions between Teachable and Kajabi are as follows: Teachable provides a totally free option, but Kajabi requires a subscription. Teachable enables you to develop and sell an unlimited number of courses on all plans (including the free plan), but Kajabi puts a restriction on the number of courses/products per plan.

✅What is better than Kajabi?

Thinkific, Teachable, etc are a few good alternatives to Kajabi.

👍Is Kajabi a ClickFunnel?

Kajabi and ClickFunnels are two distinct platforms that cater to distinct user types. While Kajabi excels at content-based digital marketing, ClickFunnels is more of a marketing platform that enables the rapid sale of any product.

Conclusion – Kajabi vs Thinkific: Which is better?

When comparing Kajabi and Thinkific, it’s clear that although both systems are theoretically all-in-one online course platforms, the primary distinction is in their marketing capabilities.

If you’re just concerned with producing an online course and can live without promoting it, Thinkific is an excellent solution. However, if you’re serious about establishing and expanding a legitimate course development company, Kajabi is the necessary upgrade.

Because you switched to Kajabi, everything you need to operate your company and give engaged education is automated and simple to use. You now have an all-in-one solution that allows you to concentrate on what matters most: expanding your company!

Ettie Beverly

Ettie Beverly is a passionate person who loves to expand his skillset. One of such skills excels in is creating and managing WordPress websites. He’s been a web and experienced WordPress developer since he was a teenager. He loves reviewing and writing about various hosting platforms and WordPress tools. And this is what motivated him to be a valuable contributor to DigiExe Blog.

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