WP Webhooks Plugin Review 2022: Is It The #1 WordPress Automation Plugin?

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Ease of Use
Customer Support
Data Mapping


  • It is very user-friendly and simple to understand
  • It is compatible with more than 25 common WordPress service providers.
  • It's inexpensive and easy to find
  • It provides a mapping tool and provides you with all the latest information.
  • It's also possible to download a free version.


  • There have been no drawbacks discovered so yet.

A webhook is a mechanism for exchanging data between two program using a URL format known as the Webhook URL. A single app initiates a certain action, or "trigger," from the outset. To complete the required activity, the data is passed to a separate program for processing. After completing a LearnDash quiz, users will get an EDD discount voucher that may be used in conjunction with WordPress's Easy Digital Downloads plugin. Webhooks may be utilized to create this arrangement despite the absence of a clear and easy strategy.


In this post, you’ll get to know about WP Webhooks Plugin Review. So stay, till the end.

When it comes to designing a WordPress website from the ground up, there are numerous tools available to assist you in creating a fully functional website without touching a single line of code.

However, what about linking those tools and services that are not part of WordPress?

WP Webhooks enables you to accomplish precisely that. With this plugin, you can effortlessly automate tedious and manual processes on your WordPress site by utilizing webhooks.

I’ll offer a full review of the WP Webhooks plugin in this blog. To demonstrate, I’m going to develop basic webhooks automation on a regular WordPress website.

However, before we begin fiddling, let’s familiarise ourselves with the concept of webhooks.

WP Webhooks Plugin Review: What Is A Webhook?

In a word, a webhook functions as a link between two apps, transmitting data between them using a specialized Webhook URL structure.

To begin, a single app initiates a certain operation, referred to as a trigger. The webhook then transfers the information to another app, which processes the data and performs the action.

WP Webhooks Automation - WP Webhooks Plugin Review

For instance, you may integrate LearnDash with Easy Digital Downloads (EDD) in WordPress and construct a flow to automatically produce a fresh EDD discount code for users who complete a quiz on LearnDash.

While there is no direct (and clear) way to construct this configuration, it is possible to do so through the use of webhooks. Now that we understand the purpose of webhooks, let’s look into WP Webhooks in further detail.

WP Webhooks Plugin Review: What Is WP Webhooks?

The WP Webhooks plugin makes it simple to configure custom webhooks between popular WordPress plugins.

With over 50+ connectors to prominent goods and services, the plugin enables the exchange of data via triggers and actions. All of this is entirely feasible within your WordPress website.

If you have any repetitive chores associated with your WordPress website, WP Webhooks may be able to automate them. While the plugin simplifies WordPress automation, you must still understand webhooks and workflows in order to set it all up.

WP Webhooks Plugin Review

As a result, if you are a new WordPress user, you may need to spend some time in the plugin’s knowledge base setting up your first automation.

If, on the other hand, you’re an advanced user searching for a simpler way to build automated processes within WordPress, then this plugin is ideal for you.

Starting at $79 a year, the plugin plans give you access to all features, integrations, and extensions for a single site.

If you wish to automate multiple websites, you may upgrade to the Business or Unlimited subscription, which costs $189 or $299 per year and includes priority support and white-label features.

If you’re searching for a solution that makes it reasonably simple to automate your WordPress blog, this one is definitely worth checking out.

What Does The Plugin Do?

After learning about webhooks, you can probably assume that the WP Webhooks plugin is dedicated to assisting you in utilizing webhooks to automate your WordPress site in a variety of intriguing and helpful ways.

It simplifies what would otherwise be a difficult process – setting up webhooks – by providing a graphical interface and pre-built connectors.

I wouldn’t say it simplifies the process completely, but it does make it accessible to non-developers, which is already extremely beneficial.

WP Webhooks can assist you in two ways: you can use other tools to send information to your WordPress site, or you can use your WordPress site to send information to other tools:

Triggers – when something happens on your site, send data to specific webhooks URLs.

Actions – receive data from other webhook URLs and execute certain actions/logic on your WordPress site in response to that data.

You’ll receive mapping tools that make it simple to connect the data from your triggers and actions. Additionally, you’ll receive testing tools to ensure that your configuration is functional.

Additionally, you’ll receive essential features such as:

  • Authentication for triggers and actions has been added.
  • IP whitelisting to restrict the plugin’s use to specific IP addresses or IP ranges
  • Comprehensive logging to keep track of all triggers and activities on your site

WP Webhooks Formatter

It is possible to manipulate data using webhooks using WP Webhooks Formatter. Examples include finding emails in text, replacing values, doing math and JSON operations, and much more.

  • Text count characters

Additional details about the Text count characters action are available through WordPress Webhooks and external services such as Integromat, Pabbly, Integrated, and Zapier.

They integrated the WP Webhooks Formatter with the Text count characters action.

  • Text letter case adjustments

You can adjust the letter case of a string by capitalizing it, setting it to lower case, or making the first character uppercase. List of actions available only in Pro Version 

  • Date add/subtract time

Help you add or subtract time from a date.

  • Date change format

You can change the format of a given date and time.

  • Number math operation

You can perform math operations on a range of numbers.

  • Text JSON construct

A JSON formatted string is converted into a JSON construct that can be accessed.

  • Text JSON serialize

JSON formatted strings can be serialized based on their structure.

  • Text URL-decode

The text should be URL-decoded to make it compatible with URL query parameters.

  • Text URL-encode

Using URL-encoding, you can make text compatible with URL query parameters.

  • Text count words

Calculate the total number of words in a text value.

  • Text default value

For values that are empty or have the following data: false, no, 0, set a default value

  • Text explode JSON

Create a JSON construct from a character-separated string.

  • Text extract email

A text value can be used to extract one or more emails.

  • Text extract number

A text value can be extracted into one or more numbers.

  • Text find and replace

A given text value can be used to find and replace text within it.

  • Text match expression

Regular expressions match text values.

  • Text remove HTML

Text value that contains HTML is removed.

  • Text trim character

Add or remove a character to the beginning or end of a string

  • Text truncate

The text should only be truncated to a certain length.

  • Text unserialize

An accessible format is created by un-serializing a serialized data string.

The Benefits of WordPress Webhooks:

To maximize the efficiency of an automated workflow, WP Webhook includes feature sets that extend beyond just transmitting data between two applications.

WP Webhooks Features - WP Webhooks Review

1. Integrations

WordPress Webhooks integrates with more than 50+ popular WordPress service providers, including WooCommerce, Elementor, WPForms, EDD, Advanced Custom Fields (ACF), and WordPress core.

Aside from these, WP Webhooks has exclusive integrations with a number of popular third-party automation tools including Zapier, Pabbly, Integromat, and Integrated.

WP Webhooks Integrations

This lets you access thousands of apps available on these platforms through your website.

2. Log Tracking

The details of each request triggered by a trigger or a valid action can be tracked, in addition to workflows. This will help you keep an eye on the actions that are triggered. 

3. Data Mapping

To ensure that everything is working according to your workflow logic, you can map certain values to a new data structure within your data construct using WP Webhooks.

4. Extensive Knowledge Base

Due to the complexity of the plugin for new users, it is accompanied by an extensive knowledge base, as well as documentation guides for all webhooks, integrations, actions, and triggers.

Almost every function and customization option is documented in the Plugin Docs. If you wish to learn about the integration’s endpoints, you may do so by selecting the integration from the Integrations page.

You’ll find details, an endpoint list, and even connection examples. For instance, here are the AffiliateWP plugin’s endpoints. You can view the filters list and setup guide by selecting any endpoint from the list.

With such comprehensive guidance, you can quickly build up workflows.

WP Webhooks Main Features

5. Hands-on with WP Webhooks

Using an automated workflow, I will test the complexity and working of the plugin in this section. In this section, I will be using WP Webhooks pro.

  • Installation

It is pretty easy to install WP Webhooks. My test website was up and running within minutes of uploading, installing, and activating the plugin zip file.

As soon as I activated it, I was taken to a welcome screen with links to YouTube tutorial guides and getting started guides.

  • Setting Up a Flow

Here is a simple workflow we can follow to automate the setup. An email will be sent automatically every time a new post is published on the website with details of the post.

As a result, here’s how it should work:

  • A user posts a new article on the website.
  • Whenever WordPress Webhook is triggered, WordPress core sends an email with the details of the post to the admin.

Let’s see how WP Webhooks can help.

You can find WP Webhooks Pro in the Admin Dashboard > Settings. Select the Flows tab.

Please give your flow a proper name and click on Create Flow.

To edit the flow, click the settings wheel. As a starting point, select the WordPress > Post-created trigger by clicking on the Select Trigger button.

With the dropdown, you can choose the type of post you want the trigger and initial post status to change to. As well as controlling granularly the trigger, you can control the login status of users, triggers from the frontend, and other factors.

Click the Finish trigger button after setting up the test trigger data type.

Click the Add action button to add the desired action.

Pick WordPress for the Integration, then choose the option to send an email from the list of actions and click the Continue button.

In the action settings section, fill in the required fields such as the recipient’s email address, topic, and body. Additionally, you can utilize tags to provide dynamic data in the message box, such as the post’s title and URL. This is how my personalized email looks:

You can validate the action by selecting a data type and initiating the webhook. You can conditionalize your action by using parameters such as date, time, author, post status, and comments.

Finally, click the Save button to convert the flow’s status from inactive to active.

6. Testing The Flow

For testing, let’s publish a dummy post. Your inbox will receive an automated email as soon as the post is published:

A simple use case scenario demonstrates the possibilities for linking applications to create meaningful workflows, with over 25 integrations available, the possibilities seem endless.

WP Webhooks Plugin Review: How Much Does It Cost?

Free and paid versions of WP Webhooks are available. The free version has fewer features and integration options as compared to the paid plan. The free version of the plugin is available directly from the WordPress plugins repository.

If you want the pro version, the annual fee is $79 for the basic package. The full range of premium features, extensions, and integrations is included with all plans.

WP Webhooks Pricing Plans - WP Webhooks Plugin Review

The only significant difference is the number of sites covered by the license, as well as premium support and white labeling.

  • Starter Plan: $79/yr – Includes one site and standard support
  • Business Plan: $189/yr  – License with priority support for five sites.
  • Unlimited Plan: $299/yr – Dedicated support and white labeling for unlimited sites.

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Verdict: WP Webhooks Plugin Review 2022

WP Webhooks includes a number of capabilities that significantly simplify the process of automating within WordPress when compared to the usual path.

In terms of user skill level, it should be obvious that you do not have to be a developer to utilize this plugin. Nonetheless, you should be familiar with the WordPress dashboard in order to get started.

I am not a WordPress developer, but I have a decent working knowledge of the platform in general, and I had little difficulty setting up processes using the plugin.

Therefore, if you are an intermediate or power user of WordPress, you may quickly develop workflows straight within your WordPress dashboard by utilizing the WP Webhooks plugin.

If you wish to give WP Webhooks a try, you can do so with the free edition, which includes only the most basic features.

However, if you’re interested in experimenting with additional features, I recommend purchasing the premium version.

It has a 14-day money-back guarantee, so if you have difficulty implementing your intended automation, you can request a return.

Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. Debut writings may not be perfect. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

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