In the world of digital marketing, information is power. Having the latest data and insights at your fingertips helps you make informed decisions about your campaigns, keep up with the competition, and ultimately drive better results.
That’s where ad spying comes in. Ad spy tools give you a way to see what your competitors are doing with their campaigns so that you can learn from their successes—and avoid their mistakes.
In this blog post, we’ll take a look at some of the best ad spy tools for digital marketers.
What are Ad Spy Tools?
Ad spy tools are exactly what they sound like—tools that allow you to spy on your competitors’ ads.
These tools give you insight into things like which ad platforms your competitors are using, what kind of creatives they’re using, what kinds of offers they’re promoting, and more. With this information, you can adapt and improve upon your own campaigns to make them more effective.
Why Use Ad Spy Tools?
There are a few key reasons why you should be using ad spy tools as a digital marketer.
First, as we mentioned above, these tools give you insights into your competitor’s campaigns so you can learn from their successes (and failures). Second, ad spy tools help you save time and money by allowing you to quickly create effective campaigns without having to start from scratch. And third, ad spy tools help you keep an eye on your competition so you can stay one step ahead.
Best Ad Spy Tools for Digital Marketers
AdSpyGlass is an ad spy tool that offers a suite of features designed to help digital marketers track their competition. It includes keyword tracking, competitor analysis, and even alerts that notify you when your competitor launches a new campaign.
AdSpyGlass also offers a free trial so that you can test out the features before committing to a subscription. Overall, AdSpyGlass is an excellent choice for those who are looking for an all-in-one solution for tracking their competition.
AdBeat is a comprehensive ad spy tool that gives users access to data on over 2 million advertisers across 20 different industries. AdBeat also offers a competitive intelligence platform that provides users with insights into specific competitors’ advertising strategies. Pricing starts at $149 per month.
2) What Runs Where
What Runs Where is an ad spy tool that provides users with data on display, mobile, and video advertisements. What Runs Where also offers a suite of other tools designed to help users Optimize their campaigns, including a creative library and an ad fraud detection tool. Pricing starts at $49 per month.
iSpionage is an ad spy tool that provides users with data on both paid and organic search campaigns. iSpionage also offers a suite of other tools designed to help users improve their digital marketing efforts, including a keyword research tool and a competitor tracking tool. Pricing starts at $99 per month.
SpyFu is an ad spy tool that provides users with data on both paid and organic search campaigns as well as information on competitor backlinks and keyword rankings. SpyFu also offers a suite of other tools designed to help users improve their digital marketing efforts, including a keyword research tool and an SEO audit toolkit.
SpyFu Pricing starts at $39 per month.
AdGooroo is an ad spy tool that provides users with data on both text and image ads across Google, Bing, Yahoo!, Facebook, Instagram, and Pinterest. AdGooroo also offers a suite of other tools designed to help users improve their digital marketing efforts, including brand monitoring and competitive intelligence tools.
Pricing starts at $399 per month.
There are a lot of great ad spy tools on the market, but which one is right for you? It depends on your needs and budget. If you’re looking for comprehensive data on advertisers across multiple industries, AdBeat is a good option. If you need data on display, mobile, and video ads, What Runs Where is a good choice.
And if you’re looking for an all-in-one solution that includes multiple digital marketing tools, SpyFu or AdGooroo may be the right fit for you.