50+ Blogging Statistics and Facts in 2022: The Ultimate List

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Are you looking for the best Blogging statistics? Here is the list of best stats for Blogging.

Building a brand is similar to building a blogging business.

You must first determine your target audience, learn the lay of the land, and then generate content that will appeal to the visitors.

While creating a massively successful blog does not happen quickly, if you put in the effort, you will gain a fantastic readership who respects your knowledge and skills.

Furthermore, making money blogging is still conceivable and viable, creating a passive income for those who take the time to learn how it all works.

General Blogging Statistics 

blogging statistics

1. More than 20 billion pages are viewed each month by approximately 409 million users.

2. Every month, WordPress users publish over 70 million posts.

3. Every month, readers contribute 77 million new blog comments.

4. WordPress sites are authored in English 71% of the time.

5. Writing a blog post takes an average of 3.5 hours.

6. Bloggers that produce articles of 2,000 words or more have a far better chance of getting good results.

7. 46% of bloggers edit their own work, while 54% hire editors or have had their work reviewed by someone else.

8. Skimming blog content is something that 43% of people admit to doing.

9. List-based headlines are preferred by 36% of readers.

10. Websites with a blog have 434% more indexed pages, according to the study.

11. Blogs generate 97% more links to a company’s website.

12. Blogs have been ranked as the fifth most dependable source of online information.

13. In 2014, 66% of bloggers published a few times per month, compared to a few times per week in 2014.

14. Blogs are read by 77% of internet users.

15. In the United States, people spend three times as much time on blogs than they do on email.

16. With around 17% of the vote, the “how-to” headline—a close cousin to the listicle—is the third most popular headline choice.

SEO Statistics for Blogging

17. Only 38% of bloggers keep their earlier content up to date.
18. According to 34% of bloggers, upgrading content has a positive impact.
19. Around 5% of bloggers do not have analytics available to them.
20. The biggest and most consistent amount of traffic is attracted by titles with 6-13 words.
21. Outbound leads (such as direct mail or print advertising) have a 1.7% closure rate, while SEO leads have a 14.6% close rate.
22. Content development is the most beneficial SEO strategy for 72% of internet marketers.

Statistics on Blogging Traffic

23. Businesses who blog receive twice the amount of email traffic as those that do not.

24. Click-through rates increased by 9% when the headline had a hyphen or colon.

25. Making your headline 6-8 words long can boost your click-through rate by 21%.

26. Over half of the bloggers say it’s become more difficult to receive visitors from Facebook in the last two years, while about a fifth say it’s become more difficult to get traffic from Google.

27. Over the last year, the number of blogs adopting promotional strategies, such as sponsored adverts, to generate traffic to their posts has increased by 93%.

Statistics on Guest Blogging

28. Sixty percent of bloggers publish one to five guest posts per month.

29. Only 3% of blogs publish more than 100 guest posts per month.

30. Only 6% of bloggers use guest posts to publish the majority of their unique content.

31. Blogs with many authors are considered more reputable by 62.96% of readers.

32. Guest post, according to 79% of editors, is overly promotional.

33. During the summer months of June, July, and August, there is a greater demand for guest content.

Statistics on Travel Blogging

34. More than one travel blog is run by 59% of travel bloggers.

35. The internet is now used for more than 80% of trip planning, and this number is growing.

36. Travel blogs are used by 33% of US travellers for travel tips.

37. The bulk of travel blogs are between the ages of one and four years.

38. One of the main sources of income for most travel blogs is the publication and sponsored posts.

39. For a sponsored piece, the average travel blogger will charge $200.

40. Advertising is sold on 94% of travel blogs.

41. The majority of traffic to travel blogs comes from non-brand search, with direct traffic coming in second.

Statistics on the Blogging Growth

42. In 2020, the number of bloggers in the United States is predicted to reach 31.7 million. (Source: Statista.com)

43. In 2019, there are more than 500 million blogs on the internet.

44. There are over 440 million blogs on Tumblr.

45. WordPress is home to about 60 million blogs.

46. Since 2021, the number of people blogging has increased by 42%.

47. There are approximately 1.9 billion web pages on the internet right now. According to current growth rates, we will reach 2 billion in less than a year.

48. In the last five years, the typical blog article has grown by 42% to 1151 words.

Statistics on Social Media Blogging

49. In 2017, 66% of marketers said they used blogs in their social media material.

50. A whopping 59% of individuals will share an article without ever reading it.

51. For producing content and ensuring audience engagement, LinkedIn is the most successful social media channel.

52. 95.9% of bloggers use social media to promote their blog entries.

53. As of January 2019, Tumblr had 456.1 million blog accounts.

54. Social sharing buttons are used by 69% of bloggers.

Stats on Visual and Video Blogging

55. When compared to articles without photographs, articles with images receive 94% more views.

56. Visuals are used by 71% of bloggers as part of their marketing strategy.

57. Using actual people’s images instead of stock photos can enhance conversions by 35%.

58. Consumers are increasingly expecting video content from marketers, according to 43% of respondents.

59. A whopping 19% of bloggers now use video in their regular writings.

60. Better results are seen by 45% of bloggers who include audio in their content, such as a podcast.

61. Video content is 50 times more likely than plain text to drive organic search traffic.

62. Visual images, according to 32% of marketers, are the most crucial sort of content for their organisations.

Statistics on Blogging for Marketers

63. Marketers who prioritise blogging have a 13x higher chance of seeing a favourable return on their investment.

64. The most effective B2B content marketers communicate with their content team on a daily or weekly basis, according to 61% of them.

65. B2B marketers outsource blog copywriting in 64% of cases.

66. By 2023, yearly spending on marketing automation solutions is estimated to reach $25.1 billion.

67. A customization strategy is documented by 60% of marketers.

68. According to 57% of marketers, blogging has helped them get clients.

69. Blogging is the top content marketing goal for 53% of marketers.

70. B2B marketers with blogs generate 67% more leads than those without.

71. Around 60% of marketers will repurpose blog content at least twice.

72. 60% of B2B marketers find it difficult to create compelling content.

Conclusion: Best Blogging Statistics & Facts 

The general blogging statistics shown above can assist you in getting started with blogging and improving your overall efforts.

Remember that whether you succeed or fail as a blogger will be determined by the quality of your material and your ability to attract targeted visitors in your chosen area.

Using these newest blogging statistics as a guide, you should be able to create a well-structured site that offers valuable content to your audience and encourages them to share it with others who are interested in the same subject.

Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. Debut writings may not be perfect. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

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