40+ Top & Best CRM Statistics, Trends & Facts in 2024: The Ultimate List

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Looking for the best CRM statistics in 2024? Here is the complete list.

It’s one thing to have a basic awareness of what a CRM is and how it might benefit your company; it’s another to have a thorough understanding of the CRM market and where it’s headed.

What is CRM, exactly? Customer Relationship Management (CRM) is a term that refers to the tool that keeps track of all your contacts with current and potential consumers. The software serves as a centralised centre for accessing all pertinent information about clients in order to provide them with a pleasant experience.

crm leads

CRM is predicted to generate more than $80 billion in sales by 2025, according to some research.

One of the most common uses of a CRM is to bridge the gap between salespeople in a business (52% of cases). Other factors include data management and changing a culture that isn’t entirely focused on the demands of customers.

Use of CRM statistics
Source: Superoffice.com

We’ve put together this list of CRM data to assist you to learn more about the market and the software’s popularity, as well as the possible benefits to your company.

General CRM Statistics 

1. CRM systems are used extensively by 46% of sales teams. 2018 (Entrepreneur)

2. The global market for CRM software is estimated to be worth $120 billion. (Source: Forbes, 2018)

3. 22% of salespeople have no idea what a customer relationship management system (CRM) is. (Hubspot)

4. A CRM isn’t used by 40% of salespeople. Instead, they use spreadsheets and emails to hold sensitive customer information. (Hubspot)

5. In 2018, 13% of businesses report that investing in a CRM is a key sales goal this year. HubSpot (HubSpot, 2018)

6. Within the first five years of business, 65% of organisations implement a CRM system. (Capterra)

7. In 2021, 87% of firms will use a cloud-based CRM system with numerous devices such as laptops, desktops, cellphones, and tablets.

8. This figure was 12% in 2008 when firms chose on-premise solutions. (Software Suggestions)

Benefits of CRM Software Statistics

9. For every dollar invested in CRM software, the average return on investment (ROI) is $8.71. Effective sales teams are 81% more likely to use CRM on a regular basis, according to Nucleus Research. Aberdeen Group (Aberdeen)

10. CRM software can help businesses increase sales by up to 29%, enhance sales efficiency by up to 34%, and improve sales forecasting accuracy by up to 42%. (Salesforce)

11. 74% of CRM users claimed that CRM increased their access to critical client information. (Software Suggestions)

12. Improved data accessibility provided by a CRM can cut the sales cycle by 8–14% on average. (Nucleus Research)

13. CRM decision-makers claim that mobile CRM features to boost productivity by 14.6%, while social CRM boosts productivity by 11.8%. (Nucleus Research)

14. Thanks to mobile CRM access, 24% more sales professionals will meet their annual sales target. Aberdeen Group (Aberdeen)

15. CRM has a considerable impact on client retention, according to 47% of CRM users. (Nutshell)

16. According to 47% of users, their CRM had a significant impact on customer satisfaction. (Capterra)

Statistics on CRM sales

17. More deals completion is a high priority for 75% of businesses this year. (HubSpot)

18. Improving the efficiency of sales funnels is a major sales priority for 48% of firms. (HubSpot)

19. Turning contacts into consumers is a top marketing aim for 69% of businesses. (HubSpot)

20. Increasing revenue from existing clients is a major marketing aim for 44% of businesses. (HubSpot)

21. Sales enablement is a high marketing focus for 37% of businesses. (HubSpot)

22. 40% of businesses feel it’s more difficult to get a response from prospects now than it was 3-4 years ago. (HubSpot)

23. Engaging numerous company decision-makers in the purchase process is more difficult now than it was 3-4 years ago, according to 31% of organisations. (HubSpot)

24. According to 30% of businesses, closing deals is more challenging now than it was 3-4 years ago. (HubSpot)

25. Thirteen% of businesses feel that using sales technology on a daily basis is more challenging now than it was three to four years ago. (HubSpot)

Additional CRM data

26. In 2017, the worldwide healthcare CRM market was valued at $7.27 billion, and by 2026, it is expected to be worth $28.89 billion. (Source: Business Wire)

27. Salesforce, the world’s largest CRM software vendor, saw a 26% growth in revenue in 2017. (Entrepreneur)

28. CRM software is the most popular technology investment, with 44% of companies expected to raise their IT budgets in 2021. (Spiceworks)

29. In 2021, Salesforce held 23.9% of the global CRM market share. (Forbes)

CRM stats and trends in 2022
Source: Salesforce

30. CRM is an important aspect of an email marketing strategy because US businesses are projected to spend more than $350 million on email advertising. (Business2community)

31. Oracle holds the second-largest part of the worldwide CRM industry, with a market share of 7.1% in 2017. (Forbes)

32. SAP SE is the world’s third-largest CRM vendor, with a market share of 6.5% in 2017. (Forbes)

33. CRM technology is considered impactful or very impactful by 64CRM technology is considered impactful or very impactful by 64 businesses.

34. CRM solutions, according to 74% of respondents, allow them better access to client data.

35. 65% of businesses have already made CRM technology investments.

36. For every dollar invested in CRM, an $8.71 return was achieved.

37. By 2025, CRM is estimated to generate more than $80 billion in sales.

38. CRM is used by 91% of companies with more than 11 employees.

39. When buying a business, 79% of buyers think it’s critical to work with a salesman they consider trustworthy counsel.

40. Each year, 91% of data in CRM systems will be incomplete, old, or duplicated.

41. The conversion of leads into customers is the top objective for 74% of businesses.

42. Salesforce, Microsoft, and Oracle all have significant CRM market shares.

43. CRM solutions, according to 74% of respondents, enable them better access to customer data, allowing for more tailored service.

44. Within the first five years after its inception, 65% of organisations utilise CRM technology.


Well, 2022 is the year of the consumer once more. Customers have a lot of options online before deciding on a product or service, so it’s critical for your company to keep track of customer contacts and build a positive relationship with them.

In order to communicate with your consumers, your agents will require CRM software to gain a 360-degree perspective of them.

Hopefully, these CRM statistics will help you steer your company on the correct path, toward a customer-centric atmosphere.

In addition to examining these CRM statistics and staying current on industry trends, you should use our simple CRM comparison worksheet to aid in your decision-making.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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