Data plays a crucial role for those in the digital marketing industry as they are super helpful when it comes to improving the processes, developing strategies, knowing the customers better and a lot more. All in all, it plays a massive role in growing your venture.
With the constant development in technology, the marketers get to lay their hands on a plethora of tools that help them in gathering data either for SEO, social media or advertisements.
But putting all of this data together can be a pretty daunting task. It also becomes confusing and messy to jump from one platform to the other.
This is where we have tools like the one we are reviewing in this post. It is none other than Dataslayer.ai, which allows the users to compile all their data right into one place.
Let us begin our curated post with knowing more about this platform.
Knowing More About Dataslayer.ai
Dataslayer.ai is basically a tool for reporting automation that is helpful for the digital marketers to put in all their data related to SEO, PPC, Social as well as web analytics all in one place, which includes the spreadsheet & data visualization platforms for the purpose of reporting & analysis.
It imports all data from Google Analytics, Google Ads, LinkedIn, YouTube, Facebook and many others.
Dataslayer.ai offers two products viz:
→ Dataslayer For Google Sheets
→ Dataslayer For Google Data Studio
Dataslayer for Google Sheets
The Dataslayer add-on for the Google Sheet is probably one of the most revolutionary products you will come across.
It lets the user bring the digital marketing-related data from over 20 various sources like Google Analytics, Google Ads, Youtube, Facebook Ads, Bing, BigQuery or Databases right into the Google Sheets as well as automate it so that the user does not have to keep copying and pasting the data and can focus on other crucial aspects.
It can be downloaded directly either from the Google Marketplace or through the website of the company.
Despite the pretty intuitive and friendly UI of this add-on, there is still a scope of improvement, like adding the drag and drop function for setting up the dimensions.
Dataslayer can collect metrics like the Google Ads Experiment campaign, unlike other competitors in the market. The developers of the platform recognize that the users do not prefer switching platforms in order to prevent redoing the task.
The platform thus offers its customers to continue with their work on previous reports, which includes the migration tool for importing queries from the Supermetrics to here.
The platform is amazing because when they develop their new product, they take into consideration the recommendations and opinions of the users.
This is because the engineers at the platform recognize that the users can play the best role in helping them develop a solution that can cover all the marketing issues as well as incorporate them in new updates.
Dataslayer for Google Data Studio
Spreadsheets are incredible when it comes to performing as well as setting up the numerical analysis, but they cannot be efficient for showing the result to the non-marketers.
The Data Studio lets you create visual dashboards with ease that lets you stand out. Its connectors let you access all the metrics as well as dimensions from the crucial marketing platforms. The connectors can also import the dimensions and metrics that are not available in the native source.
Currently, there are four connectors available, viz. DV360, Google Analytics, Adwords and Facebook. Along with the add-on for Google Sheets, the developers are working consistently on new integrations and improvements.
Now that we have an idea about the products offered by the platform let us talk about the pros and cons offered here.
Dataslayer offers 4 pricing plans to its users in both its products, viz.
→ Free Plan
→ Small Agency Plan
→ Medium Agency Plan
→ Large Agency Plan
This is the forever-free plan that offers unlimited simultaneous login as well as reports. You get 10 API calls every day.
Small Agency Plan
The small agency plan is for the 2 to 3 heavy users where along with the features of the free plan, you get weekly and monthly scheduled refresh along with email notification.
You also get online support with 24 hours response. Here you also get 30 minutes of training call. With this plan, you get 100 API calls each day.
The plan costs $75.65USD with the monthly payment and $59 per month when paid annually.
Medium Agency Plan
The medium agency plan is for the 4 to 10 heavy users where along with the features of the free and small agency plan, you get hourly, daily, weekly, monthly and every N hours scheduled refresh along with email notification.
You also get online support with 24 hours response. Here you also get a 30 minutes of training call. With this plan, you get 250 API calls each day.
The plan costs $126.93 USD with the monthly payment and $99 per month when paid annually.
Large Agency Plan
The large agency plan is for the 10 to 50 heavy users. Here you get all the features of the free, small agency and medium agency plans. Here you also get a 30 minutes of training call. With this plan, you get 1000 API calls each day.
The plan costs $383.33 USD with the monthly payment and $299 per month when paid annually.
What makes the platform so good is that they just charge for each usage which basically intends that the user is not charged per user and data source. The difference between all the plans is just the number of API calls per day.
When you install its add-on for making it work in a proper manner, you will be asked for access to various fundamental permissions. All of the API and tablet information stays on the Google servers, and none of it is either transmitted or kept by the Dataslayer servers.
With the Enterprise Package, you get a professional manager for your account. This expert can be helpful in achieving all the reporting targets.
Apart from that, the platform offers amazing customer service. The live chat option too is offered on the web, as well as an add-on for Google Sheets. Here, the users can report the queries that will be analyzed and answered in about 24 hours by the IT team.
The tool supports Firefox, Chrome, Safari and Edge on both prior as well as the current major releases.
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FAQs Related To Dataslayer Review 2023
🙋♀️Can Multiple Users Login At The Same Time?
Yes, there are no restrictions imposed on the use of the same credentials to log in. The plans of the platform are based on the number of queries and not the number of users signing up for the account.
❓Who Is Dataslayer Best For?
It is an incredible tool for the small and medium-sized businesses that find the other similar tools pretty high-priced.
🤔Does The Platform Offer An Affiliate Program?
Yes, with Dataslayer, users can sign up for an affiliate program in order to earn a recurring commission of 20 percent every time someone signs up from their referral link.
Wrapping It Up
All in all, Dataslayer is an incredible tool that lets you import all the marketing data right into Google Data Studio or Google Sheets, as well as automates the reports that can save a lot of your time. It also lets you share unlimited access to the users.
If the competitors are to be considered, it is pretty affordable. It is super easy to update and generate reports with the tool. All these perks make it a highly recommended tool.