Helium 10 Review 2024🚀: Is It #1 Amazon Seller Tool? (Find Out Now)

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It’s 2024, and if you’re still figuring out how to succeed in online selling, Helium 10 could be the missing piece you need.

Helium 10 is a super popular tool for online sellers, with more than 10,000 5-star reviews. It’s the top software for e-commerce brands because it gives really accurate predictions about what customers want, info about what other sellers are doing, and lets you try out different ways to present your products.

It’s like a secret weapon that helps you understand what’s going on in just a few minutes.

In this Helium 10 review, we’ll take a closer look at how it performs in the real world and whether it lives up to its promises.

Let’s explore the details and see how Helium 10 can make a difference in the world of online business.

Content Outline

Bottom Line

Many Amazon sellers mainly want Helium 10 because it has great tools for finding products and keywords. But, to use it, they have to pay for other things too.

Even though Helium 10 has a lot to help Amazon sellers, whether it’s worth paying for depends on what you need and how much you can spend.

Take a look at what Helium 10 can do, and then decide if it’s the right tool for you.

What is Helium 10?

helium 10 review

Helium 10 stands out as a powerful toolkit designed for Amazon sellers. Over the past two years, it has evolved from a limited set of tools, some in beta versions, to a comprehensive suite offering more than 30 tools.

These tools cover essential aspects of the Amazon selling journey, including product and keyword research, listing optimization, analytics, and marketing.

Notably, Helium 10 has expanded its services to cater to Walmart sellers as well, making it a versatile option for those managing online businesses on multiple platforms.


  • An all-in-one platform eliminates the need for switching between ecosystems.
  • Industry-leading product validation, reverse ASIN, and listings optimization tools.
  • Free and Starter plans to cater to new entrepreneurs.
  • Unique proprietary tools like Frankenstein, Cerebro, Magneto, and Scribbles.
  • Integrated SEO and marketing tools for comprehensive business management.
  • User-friendly landing page builder for seamless operations.
  • Hands-on Amazon training provided.
  • Responsive customer support.


  • Lacks a supplier database feature.
  • Full access can be relatively expensive.
  • Has a steep learning curve.

helium 10 review

Why the Hype around Helium 10?

1. Comprehensive Set of Tools

Helium 10 provides an extensive array of tools, going beyond the basics for Amazon sellers.

The unique features of Refund Genie, Adtomic, Alta, Inventory Protector, and others make it stand out from competing tools for sellers. Each tool comes with step-by-step guides and video tutorials, making it a go-to hub for sellers seeking to enhance their workflow and efficiency.

2. User-friendly Interface

The platform boasts an intuitive and user-friendly interface, catering to both beginners and experienced sellers. Video tutorials and guides are readily available, ensuring that sellers can easily navigate and utilize the tools effectively.

3. Data Accuracy

Helium 10 employs advanced data analytics and algorithms, providing sellers with accurate and reliable information on rankings, search volumes, product sales, and other crucial metrics.

This precision allows sellers to make informed decisions regarding listings, pricing, optimization, and marketing strategies.

4. Customer Support

Helium 10 places a strong emphasis on customer support, offering assistance through email, live chat, and form submissions.

While phone support is not currently available, the live chat support is notably fast and responsive, aiding sellers in troubleshooting any issues.

5. Testimonials and Success Stories

The platform has gained credibility among Amazon sellers due to the success stories shared over the years.

Helium 10’s suite has led to significant sales and profit improvements for a number of sellers, contributing to its hype.

Methods To Use Helium 10

Initially, Helium 10 can be used in two ways: the Helium 10 web app and the Helium 10 Chrome extension.

In this article, I’ll explain how to use this tool both ways.

Helium 10 Web App

When you sign up for a plan or try it out for free, you’ll be taken to the Helium 10 dashboard.

This dashboard has all the tools you can use. Each tool has its description, so you can read about them and choose the one you need from the dashboard.

Alternatively, you can also go to the Tools section and pick the tool you want to use from there.

It’s like a menu where you can pick what you need to help you with your Amazon selling business.

Create A Free Account On Helium 10

The Helium 10 Chrome extension is a simpler and more convenient way to use the tools. With this extension, you can access most tools directly without the need to copy ASINs to get data from Amazon. Just browse the Amazon marketplace and use any tool you need.

When you have the Helium 10 Chrome extension activated, you’ll see the search results page on Amazon look something like this:

You can easily check all the sales metrics and historical rankings in real time using the extension. It’s like having Helium 10 tools right at your fingertips while you’re browsing Amazon.

How To Use Helium 10 Effectively (Step-By-Step)

Here’s a 3-step guide for those who are just starting their seller journey with Helium 10.

Step #1: Find The Best Products To Sell

The first thing you need to do when you want to sell on Amazon is to find a specific market (niche) and a product to sell. Helium 10 has a tool called Black Box to help you find products that are likely to be successful.

With Black Box, you can search for products using either simple or advanced filters.

If you’re using simple filters, you need to answer some questions to help narrow down and find the right products for you. It’s like a helpful tool to guide you in picking products that have a good chance of doing well on Amazon.

Simple Filters Of Black Box

You can search across various product categories, and criteria such as low competition and a set monthly revenue target were applied. The subsequent results of this search were then reviewed.

List Of Products Matching Your Criteria

This list has been narrowed down based on the criteria you selected. You can either add these products directly to your list or use Cerbro to find the best keywords to complement these products.

Add Products To Your List

I prefer to use Cerebro to find the best keywords for my products and improve my Amazon listing right away.

Then, you have two options: you can add these keywords directly to your list or put them in the keyword tracker to see how well they perform.

Step #2: Optimize Your Listing

Once you’ve added products and keywords to your listing, the next step is to make your listing more effective. Helium 10’s Listing Builder is a great tool for this. If you have an Amazon seller account, connect it with Helium 10 to optimize your listing directly on Amazon.

If you don’t have an Amazon seller account, you can choose a listing from your existing ones on Helium 10. For example, let’s say you’re focusing on pet supplies.

Now, you can manually change the title, description, and features of your products. Alternatively, you can use AI to optimize it for you. To use AI, enter your product’s details, like Brand Name, Product Name, Target Audience, and any words you want to avoid.

Once you’ve entered these details, go to the product title, bullet points, description, and Amazon posts. Click on “Write for Me.” I normally use this feature, and the results are awesome.

AI Suggestions

You can use these suggestions to finish optimizing your listing. For example, if you’re selling kitchen products, the AI might suggest improving your product title, highlighting unique features in bullet points, and making your description more engaging.

This helps your product stand out and attract more customers.

Step #3: Use Marketing To Promote

Even if you’ve improved your product listing, there’s still a chance you might not get many sales. That’s why it’s a good idea to use Helium 10’s marketing tools to boost your product rankings and increase sales.

Helium 10 has three marketing tools: Adtomic, Amazon Attribution, and Portals.

To use them, you have to connect your Amazon seller account to Helium 10. There are video instructions on Helium 10 that show you how to use these tools in detail.

So, these are the three simple steps you can follow to effectively use Helium 10 and make your Amazon seller account grow.

What Is Included In The Helium 10 Suite?

Unlocking Helium 10 Tools: A Simple Guide

Getting the most out of Helium 10 depends on the subscription you choose. While there’s a free plan, it offers limited access, and the really cool tools are part of the premium plans.

Here’s a breakdown of the tools you get with a premium plan:

1. Product Research

1. Black Box: Find profitable products in your niche.

2. Trendster: Identifies trending products on Amazon.

Listing Optimization

3. Frankenstein: Optimizes huge keyword lists, turning them into traffic generators.

4. Scribbles: An SEO-friendly tool that helps find money-making keywords for your product titles and descriptions.

5. Index Checker: This allows you to check if your products are showing up for specific keywords in Amazon’s search results.

6. Listing Builder: Assists in creating optimized listings for better rankings and conversions.

7. Listing Analyzer: Analyzes Amazon product listings, offering suggestions for improvement.

8. Audience: Helps identify and understand your target audience for better marketing strategies.

9. Keyword Tracker: Provides detailed sales and performance data for informed decisions.

10. Market Tracker (& 360): Monitors competitors and their products, helping you strategize to stay ahead.


11. Profits: Assists in managing and tracking profits, allowing you to calculate profit margins for each product.
Keyword Research

12. Cerebro: Provides detailed data on competitors’ keyword rankings and strategies.

13. Magnet: A keyword research tool that helps find the most relevant keywords for your products.

14. Misspellinator: Identifies common spelling mistakes in target keywords.

15. Adtomic: Premium advertising management tool for creating and optimizing Sponsored Ads on Amazon.

16. Portals: Helps create custom landing pages for your products to increase conversions.

17. Alta: In-built financial management tool to track expenses and manage finances. It also provides funding up to $1 million to approved sellers.

18. Alerts: Alerts you when someone tries to hijack or monitor your product listings. It also notifies you of negative feedback from customers.

19. Inventory Protector: What it does: Keeps inventory from being lost to fraud or stock-outs.

20. Refund Genie: Identifies lost or damaged inventory and claims a refund or reimbursement from Amazon.

21. Follow-Up: An email automation tool for sending automated follow-up emails to customers, increasing feedback, reviews, and customer satisfaction scores.

22. Inventory Management: Can forecast future supplies, helping you manage your inventory like a pro.


23. FBA Training (Freedom Ticket) : An exclusive course for Amazon sellers. Access it for free after subscribing to a premium Helium 10 plan. It is one of the best Amazon FBA courses to get started.

24. Pro Training: Includes all the training videos and tutorials related to every tool on Helium 10.

25. Exit Ticket: A new feature that helps sellers profitably exit Amazon.

To access all these awesome tools, you’ll need to subscribe to a paid plan.

Most of the tools are easy to understand, and if you ever feel stuck, you can check out video tutorials under the “Learn” option on the right side of the page. Happy selling!

Key Features Of Helium 10

Helium 10’s tools are neatly organized, making it easy for sellers to use them in a step-by-step manner. I’ll walk you through each major tool, pointing out the positives and negatives.

This way, if you’re starting your Amazon business from scratch, you can also get started with Helium 10 smoothly.

1. Black Box & Trendster – Product Research

For new sellers, the first step is often finding the right product to sell on Amazon. It can be a bit overwhelming, but Helium 10 makes it easier with two tools: Black Box and Trendster.

Black Box is the main tool for this job. When you open it, you’ll see various filters for advanced product research. Choose your preferred marketplace and category, and you can use preset filters to speed up your product search.

If you’re not sure about some details, you can also use the Simple filter option to make things easier.

Filters on black box by Helium 10

Once you click the search button after setting up the filters, Helium 10 will show you a list of products that could be profitable. It provides helpful metrics like:

  • Category BSR: Shows how well the product is selling in its category and sub-category.
  • Price: Historical pricing trends.
  • Monthly Sales: Average number of sales each month.
  • Monthly Revenue: Average income generated each month.
  • Reviews: Number of reviews and their ratings.
  • Seller: Information about the seller, including their name and how many others are selling the same product.
  • Other Product Details: Additional information like the brand name, shipping details, storage fees, product age, images, variations, and more.

Advanced Product Details

In addition, you can switch to “Advanced Product Details” to get more details on each product. Your list can be expanded once you have assessed potential products carefully.


Helium 10’s Trendster tool is like a crystal ball for Amazon sellers. It uses smart predictions to find new products that are on the rise, perfect for sellers looking to catch the wave of increasing sales.

For instance, certain products, like Christmas gifts or gym equipment, have specific periods when they sell more. Trendster helps sellers figure out exactly when a particular product is in high demand.

You can choose a product using its ASIN and discover the best time to sell it. This way, you can plan and list these products during their peak periods, boosting your sales and earnings.

In my opinion, Black Box is fantastic for finding products that sell consistently, but it can be a bit overwhelming with lots of data.

The simple filter is good for beginners, but don’t forget to use essential filters to get the most relevant results.

On the flip side, Trendster is excellent for boosting sales during specific events, but it might not be the go-to for finding products with long-term potential.

2. Magnet – Keyword Research

Once you’ve identified a product opportunity to pursue, Magnet makes it easy to discover the top keywords and search terms driving traffic and sales for that niche.

With Magnet, you will be shown exactly what terms your competitors are already ranking for instead of analyzing listings manually and guessing keywords.

You can start off by entering a seed keyword (related to the products you have picked with Black Box) and click Get Keywords.

Magnet Keyword Research Tool

The Magnet tool in Helium 10 helps you create a list of keywords based on various filters. Here’s what those filters mean:

Magnet IQ Score: This shows how good a keyword is by comparing its estimated search volume to the number of competing products. A higher score means it’s an ideal keyword.

Search Volume: Estimates how many times the keyword is searched for in a month.

Competing Products: This shows the total number of products that appear when customers search using this keyword.

Phrases Containing: Lists other phrases that include the keywords you entered.

Title Density: Indicates how many products on the first page have the searched keyword in their title.

Match Type: Tells you if the keyword is organic, suggested by Amazon, or from Smart Complete.

Search Volume Trend: This shows the trend in search volume over the last 30 days.

You can choose and add potential keywords to your list using these filters. For better keyword selection, you can analyze them further.

Once you have the list of keywords, pick the ones that match your product and business the best.

These chosen keywords will help you plan your content and PPC (pay-per-click) campaigns. To refine your list, remove similar and underperforming keywords by looking at their search volume and how often they appear.

In my opinion, Magnet directly taps into Amazon’s database, giving you precise data about how often people search for individual keywords and their variations.

However, not all keywords are equally useful for your product or PPC campaigns, so be sure to filter out the ones that aren’t performing well.

3. Cerebro – Seizing Product Opportunities

While Black Box helps you filter Amazon’s catalog based on product traits, Cerebro does the opposite.

It looks at existing listings to gather crucial data for evaluation, a process known as reverse ASIN lookup.

With Cerebro, you can enter up to 10 ASINs of your competitors’ listings and discover their top-performing keywords.

These keywords are categorized into paid and organic, giving you insights to validate your product opportunity. You can also check the historical trends of these keywords over the past 24 months to understand their seasonality.

In my opinion, Cerebro gives you a list of keywords that are proven performers for top sellers on Amazon. Unlike Magnet, which suggests potential keywords, Cerebro eliminates guesswork by providing a relevant and ranking keyword list.

Using both Magnet and Cerebro together can help you extract keywords for better product ranking and conversion.

4. Listing Builder – AI-powered Listing Builder

In order to get noticed and make sales, you need to create a top-notch Amazon listing. But doing it all manually, from researching keywords to writing titles and descriptions, can be a real hassle.

That’s where Helium 10’s AI-powered Listing Builder comes in handy.

With Listing Builder, you need to enter your main product keywords, and it does the hard work for you. It creates a draft listing with SEO-friendly content, pulling in synonyms, related keywords, and niche-specific features.

Whether you’re starting from scratch or improving an existing listing, this tool can help.

You don’t need to be an expert to use it. You can look at a competitor’s listing, add your keywords, and follow the tool’s suggestions to create a search-optimized listing with a better Listing Quality Score.

You can either customize the AI-generated listing further or use it as a starting point. Listing Builder speeds up the listing creation process while ensuring each part is fully optimized.

In my opinion: Listing Builder is great not only for those starting from scratch but also for sellers who already have a listing. It checks indexed listings, suggests areas for improvement, and provides AI assistance and competitor analysis to optimize your content.

5. Scribbles – Listing Optimizer

After your listings are live, it’s crucial to keep an eye on their visibility and keyword rankings to get more organic traffic. Scribbles from Helium 10 makes this simple by generating tracking links, allowing you to check your listings’ positions for target keywords with just one click.

Instead of doing manual searches and trying to understand Amazon’s system, Scribbles checks rankings for unlimited keywords across all your listings. The reports it provides are easy to understand, helping you spot opportunities for optimization to boost visibility over time.

Here’s how it works: you upload your keywords, and Scribbles categorizes them in different colors, showing common and frequently used keywords.

You can then wisely use these keywords in your title, description, and bullet points, keeping track of how many times each keyword is used. You can also compare with competitors to avoid overusing keywords.

In my opinion: Scribbles is excellent for creating a listing that ranks well, especially if you’re starting from scratch. However, it might be a bit too advanced for new sellers, so I recommend going through tutorials before using it to create a new listing on Amazon.

6. Alerts – Product Monitoring

When you’re running an Amazon business, it’s crucial to keep an eye on your listings all the time to catch any problems right away. Helium 10 Alerts does this job for you 24/7.

Alerts keep tabs on all your product listings and send you notifications if anything seems off. Whether there are changes in your listing details, inventory issues, unusual reviews, or you lose the buy box status, Alerts will let you know immediately so you can take action right away.

With Alerts turned on, you can easily see how well your Amazon presence is doing without having to check every day manually. You can also customize the alerts to focus on specific events that matter the most to you.

7. Follow-Up – Email Automation Tool

Getting reviews and feedback is really important for building trust, boosting your conversion rates, and even earning the Amazon’s Choice badge. But constantly messaging customers can be a hassle and hard to manage at scale.

That’s where Helium 10’s Follow-Up tool comes in. It takes care of this by letting you set up customizable email sequences.

You can easily create campaigns with multiple messages targeted to different groups like all buyers, reviewers, or those who haven’t left a review.

The tool uses dynamic merge fields to make sure your messages are personalized and trigger responses.

Follow-Up directly connects with your Amazon order data, helping you sort customers into groups and send timely, relevant messages. This can encourage more reviews, feedback, and even repeat purchases over time.

8. Adtomic – Amazon Advertising Platform

Running sponsored ads on Amazon is crucial for making profits, helping you grab attention from competitors and staying visible for highly competitive keywords.

Adtomic, part of Helium 10, offers a powerful platform for launching and improving PPC (pay-per-click) campaigns that directly connect to your product catalog and current organic rankings.

It automatically targets relevant search queries based on your listings, ensuring your ads are displayed where you have a chance to rank.

Once you link your seller account, you can see your active campaigns and add new ones, setting rules for things like target audience and keywords.

Adtomic provides real-time analytics, helping you identify successful keywords to focus on and keywords that aren’t performing well and should be paused or removed.

Adtomic blends automation with manual controls, letting you either let its AI optimize your campaigns or take control of the bids yourself for each term. It’s an ultimate advertising toolkit exclusively for Helium 10 users.

According to me, Adtomic is a great tool for automating bidding, optimizing PPC campaigns, and creating custom rules. However, it does come with an extra cost of $199/month, so sellers with a limited budget might opt for more affordable alternatives over Adtomic.

9. Freedom Ticket – Learn All About FBA

Being successful on Amazon involves mastering a bunch of skills, from setting up your account to dealing with product listings, shipping, advertising, customer service, and more. It can be overwhelming, especially for those who are new to e-commerce.

That’s where Helium 10’s Freedom Ticket comes in – the ultimate video course for building a profitable FBA (Fulfillment by Amazon) business from the very beginning.

Freedom Ticket offers more than 70 hours of step-by-step training, covering every aspect in an easy-to-follow format. As you go through each part, you’ll gain the confidence to make successful FBA decisions, learning from experienced 7-figure Amazon sellers themselves.

Freedom Ticket helps you skip the steep learning curve, making it possible for anyone to use Helium 10 to succeed with FBA.

In my opinion: Freedom Ticket is an excellent starting point, especially for beginners launching their first product. It’s a comprehensive course, and I’ve personally learned a lot from it. I highly recommend it to ensure you don’t miss anything important on your FBA journey.

Helium 10 Academy

Helium 10 Academy is a free online training program guided by experts and experienced FBA sellers from Helium 10. This course covers essential topics like product research, keyword research, listing optimization, marketing, and other operations using the Helium 10 tool suite.

The Academy is designed to educate new sellers right from the beginning, offering comprehensive articles, video lessons, and downloadable resources.

The best part is that it’s entirely self-paced, allowing you to take your time and go through each process step-by-step.

In addition to teaching you how to use Helium 10 tools effectively, the Academy shares best practices and proven strategies for creating a successful FBA business on Amazon.

If you complete the course, you even have the option to get a certificate. However, there’s a one-time fee of $77 if you choose to take the certification exam.

What about Helium 10 Pricing?

Now, let’s take a closer look at Helium 10’s pricing. Helium 10 recently revamped its pricing structure, introducing new plans and add-ons. For newcomers, I recommend starting with the Helium 10 Free trial to explore and test the key features.

The primary plans available are Starter, Platinum, and Diamond, and you can opt for monthly or yearly subscriptions:

  • Starter: $39/month or $348/annual
  • Platinum: $99/month or $948/annual
  • Diamond: $279/month or $2,748/annual

Each plan has specific limitations and access levels, so it’s crucial to understand the details. For a comprehensive breakdown of all the plans, check out our Helium 10 pricing guide.

This will help you choose the most suitable plan based on your needs and budget.

Helium 10 vs Jungle Scout

Comparing Helium 10 with Jungle Scout is like choosing between two different tools that cater to various aspects of managing your Amazon FBA business. Let’s break it down:

Helium 10:

Comprehensive Tool: Helium 10 is an all-in-one solution that covers product and keyword research, competitor intelligence, marketing, finances, and customer communications.

Pricing: While pricing structures differ, on mid-level plans, Helium 10 might be more cost-effective, providing access to essential features for FBA business management.

Jungle Scout:

Product Database: This helps you quickly identify the best-selling and most profitable product opportunities.

Inventory Manager: Provides real-time visibility into your inventory status, preventing costly fees and stock-outs.

Product Tracker: Allows you to monitor any product, assisting in creating a strategic selling plan based on inventory status, revenue, and daily sales targets.

Supplier Database: A valuable resource for finding reliable suppliers based on your criteria.

In essence, Helium 10 and Jungle Scout serve different purposes, so the comparison should be based on your specific business needs.

Both tools offer unique features, and it’s not a straightforward apples-to-apples comparison. Consider your priorities and business requirements before making a decision.

Top Reasons I Recommend Helium 10

Here are the top 6 reasons why I highly recommend using Helium 10 for your Amazon business:

1. Time-Saving:

Helium 10 boosts efficiency, especially with tools like Xray, Black Box, Magnet, and Cerebro, saving days on product and keyword research.

2. Accuracy:

Utilizing real-time data from Amazon ensures accurate decision-making for product selection, sourcing, pricing, creating keyword-rich listings, and targeted PPC campaigns.

3. Alibaba Integration:

The integration with Alibaba streamlines supplier sourcing, making it easier to browse products and find reliable suppliers.

4. Value for Money:

Even with the mid-tier Platinum Plan, you can build and manage a successful Amazon business. As your business grows, Helium 10 provides scalability without breaking the bank.

5. Walmart Expansion:

The tool enhancements for Walmart are a valuable addition for sellers looking to diversify and increase sales.

6. End-to-End Solution:

Helium 10 offers a complete package that covers every aspect of your Amazon business, from training to pre-launch, growth, scaling, and even exit. It eliminates the need for multiple subscriptions, providing a seamless and cost-effective solution.

Before Helium 10, managing multiple subscriptions was a headache, and the integration wasn’t seamless. With Helium 10, you get an all-in-one solution that enhances efficiency and saves money.


❓Is there a free trial for Helium 10?

Yes, Helium 10 offers a free trial that allows you to test out some of its features before committing to a paid plan. This is a great way to see how the tools can benefit your Amazon business.

🧐How does Helium 10's product research tool work?

The product research tool helps you identify lucrative product opportunities based on criteria like demand, competition, and profitability. It gives you data and insights to make informed decisions about what products to sell.

👉Can Helium 10 help with Amazon advertising?

Yes, Helium 10 includes tools to optimize your Amazon PPC (Pay-Per-Click) advertising campaigns, helping you get better results for a lower cost.

✅Does Helium 10 offer training or support?

Yes, Helium 10 offers extensive training materials, tutorials, and customer support. Whether you’re a beginner or an experienced seller, you can find guidance and support to maximize your use of the platform.


Conclusion- Is Helium 10 Legit Tool?

In summary, I want to be honest about my use of Helium 10. I didn’t cover all the tools because

I don’t use them all. However, I’ve focused on the main tools I frequently use, offering insights into what they do and how they can accelerate your FBA business growth.

I encourage experimentation because different users may have varying workflows.

With over 25 tools at your disposal, finding what works best for your business is key. Do let me know about your experience with Helium 10.

Roshan Jha

Roshan Jha is a talented content creator and translator at Affiliatebay. He excels in writing about eCommerce, dropshipping, and the latest trends. With a background in writing for online stores, Roshan has a distinctive writing style that engages and informs readers. As the main writer at Affiliatebay, he focuses on crafting compelling content that converts readers into customers. Roshan skillfully combines storytelling with digital strategy, making his guides invaluable for freelancers and marketers. His clear, engaging writing helps simplify complex topics, making them accessible to a broad audience. Roshan is a key player in shaping Affiliatebay's digital content.

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