How To Use Pinterest For Affiliate Marketing In 2024?- Make Money Online

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Affiliate marketing is all about using social media platforms effectively to make money.

While many people focus on popular platforms like Instagram and Facebook, Pinterest often gets overlooked. However, Pinterest is a powerful platform with over 455 million users and billions of monthly clicks.

It’s a favorite among users who love saving and sharing visually appealing content for various purposes.

In this article, we’ll explore Pinterest affiliate marketing and how you can succeed using this platform.

What is Pinterest?

pinterest for Affiliate Marketing

Pinterest is like a big online idea board where you can find cool stuff like recipes, home decor, and fashion inspiration. It’s full of billions of pictures and ideas called “Pins.” When you find a Pin you like, you can save it to your special board to remember it later.

You can also make your Pins to share your ideas with everyone else on Pinterest. It’s a fun way to get inspired and share cool things with others!

Why Should You Choose Pinterest for Affiliate Marketing?

pinterest marketing

On Pinterest, users can save content in the form of ‘boards’ and then ‘pin’ them. The purpose of Pinterest is to inspire people, curate content, and much more. Affiliate marketers can increase their sales by using Pinterest.

1. Visually Attractive

Users can easily discover new products, services, and content using Pinterest, a very visual platform. A good affiliate marketing platform allows you to present things attractively.

2. Loved by Millions

This platform has an active user base of over 455 million, making it a great platform to advertise products and services.

3. Powerful SEO

As an affiliate marketer, you can easily find the perfect market for your affiliate products with Pinterest’s robust search engine and sophisticated targeting features.

4. Simple User Interface

With Pinterest, you can create aesthetically stunning and engaging posts quickly and easily by using the platform. It will not take you long to get started.

5. Analytics Suite

You can also track the performance of your affiliate campaigns with Pinterest by using a range of tools and analytics offered by Pinterest.

6. Free Platform

As an affiliate marketing platform, Pinterest can be a great way to generate additional revenue for your business by using affiliate marketing campaigns.

Products that involve ‘visual-heavy’ content are particularly well-suited to Pinterest. The list includes industries such as travel, food, health and fitness, DIY crafts, and home decor. Choosing your niche first will allow you to determine if it is a good fit for Pinterest if you are new to affiliate marketing.

What is the best way to start affiliate marketing on Pinterest?

The following steps will help you get started with affiliate marketing on Pinterest:

1. Choose a Niche

find niche

In order to be successful at affiliate marketing, you need to decide on a niche or industry to focus on. It is important to pick a niche that aligns with your interests, and that has a target audience on Pinterest that you can market to.

2. Set up a Pinterest Business Account

I recommend you create a dedicated Pinterest business account or convert your existing account into a business account if you already have one. With a business account, you will have access to valuable analytics, as well as the option to run ads if you want to.

3. Optimize Your Profile

A good way to do this is by choosing a clear picture, writing a compelling bio, and linking your website or landing page to your profile.

4. Create Boards

pinterest fitness boards

Your niche should be the focus of your Pinterest boards. To attract the right audience, you should organize your boards around specific topics or themes.

As an example, if your business is promoting fitness products, you might want to create boards for workout routines, healthy recipes, and fitness tips.

5. Pin High-Quality Content

Your boards should be populated with high-quality and visually appealing content. Utilize affiliate programs to curate your pins, or use graphic design tools like Canva to create your pins if you don’t have one yet. Make sure that each pin has a compelling image, a clear description, and a relevant affiliate link at the end of it.

6. Join Affiliate Programs

Join affiliate programs that are relevant to your niche and sign up for them. Your affiliate earnings can be maximized by selecting affiliate networks that offer products or services that align with your audience’s interests.

7. Disclose Affiliate Links

If your pins contain affiliate links, you should clearly disclose this to your audience in compliance with legal requirements. Use Pinterest’s built-in disclosure feature to add a disclosure statement to the pin description, or you can add your disclosure statement.

8. Focus on SEO

Make sure that your board titles and pin descriptions contain relevant keywords in order to improve the visibility of your boards in search engines. Your Pinterest pins will be able to appear in Pinterest search results and will have a better chance of being discovered by users if you do this.

9. Promote Your Pins

Promote your pins through Pinterest’s paid advertising program in order to increase their reach and visibility. Using Pinterest’s advertising features, such as Promoted Pins, can assist you in targeting specific audiences and increasing traffic to affiliate links.

10. Monitor and Analyze

Using Pinterest analytics, you can monitor the performance of your pins and boards on a regular basis. To identify successful strategies and make adjustments as needed, analyze the engagement rates, click-through rates, and conversion rates of your website.

What are the options for adding affiliate links to Pinterest?

1. Create a Pin

Your business should have a Pinterest profile. If you already have a profile page, you can visit it by clicking here. By selecting Create Pin from the Create tab, you will have the opportunity to share your creativity with the world.

2. Add Pin Details

pinterest pins

When you add details to your Pin, it helps people and the platform understand what you’re sharing. Please include a title and description for your Pin, and use keywords that relate to what you’re sharing to help it show up in search results.

But don’t use too many keywords, or it might look spammy. Make sure your descriptions are clear and helpful so people know what they’ll find when they click on your PIN. Use your descriptions to give people the information or ideas they’re looking for.

3. Create Aesthetically pleasing Graphics

Pinterest is mostly about looking at pictures. So, your images need to grab people’s attention and make them want to click on them. For Pinterest, it’s best to use tall pictures with an aspect ratio of 2:3, like a portrait.

The recommended size for images is 1000 x 1500 pixels. If your picture is too big, parts of it might get cut off, and that could make your Pin less effective. Also, if you’re adding words to your picture, make sure they’re easy to read and make your image even more interesting.

4. Add your Affiliate Link

Don’t forget to put your affiliate link in the “Destination Link” part. You can get these links from the company you’re affiliated with. Instead of using direct affiliate links, consider using links that lead to landing pages.

But it’s still okay to use direct affiliate links if you want. They’re easy to use and take people straight to where they need to go. However, some people might not trust direct links to websites they don’t know.

5. Publish

It is essential to publish at the end of the process. The choice of ‘Publish Now’ or ‘Publish at a later date’ depends on the marketer’s needs and strategy.

Can you do Affiliate Marketing on Pinterest without a Blog?

Making money through affiliate marketing on Pinterest is easy. You need to add affiliate links to your pins before you post them.

Unlike other social media sites, pins on Pinterest can last a long time. When people save and share your pins, there’s a good chance they’ll show up in search results, even if you made them a while ago.

You don’t have to write long blog posts or follow complicated steps. Pinterest makes it simple to earn money through affiliate marketing.

Using Pinterest Affiliate Marketing to Maximize Your Profits?

1. Create a Business Account

pinterest login

Just like with other social media sites, Pinterest offers different kinds of accounts for different users. One type is called a Pinterest Business Account, and it’s different from a regular one.

With a business account, you get extra features like analytics, ads, and insights into your audience. You can also see how well your pins are doing and get more detailed information. It’s helpful for businesses or anyone who wants to track their Pinterest activity more closely.

2. Create Boards & Pins Proactively

pinterest winning pin strategy

The great thing about Pinterest is that you can create as many affiliate pins as you want for each article. Just focus on products that your target audience would like.

This keeps your content in line with your theme or specialty and ensures you reach the right people. After making a pin, you need to create a board for it. Boards are like groups where you save your pins.

Make sure your board is related to your niche to attract your target audience. It’s also a good idea to create new boards regularly to show Pinterest that you’re active.

3. Create Good Content

Pinterest can help you get more people to visit your website. To do this, you need to create awesome content that’s related to your area of interest.

This will attract new readers, not just from Pinterest but from other places, too. People like to read things that are helpful or interesting. The best kinds of content to share include tutorials, how-to guides, and product reviews.

4. Join Groups

pinterest groups

Once you’ve got the basics down, it’s time to grow your presence. You can do this by joining group boards, sharing popular content, or connecting with other users.

When you join a group board, all your followers will see it. This can help more people find your profile and see your pins. Just make sure to join groups that are relevant to your interests or expertise.

5. Interact with your Audience

Just like with other social media platforms, Pinterest uses an algorithm to decide which content to show to users. To succeed on Pinterest, creators need to engage with their audience regularly.

This means responding to comments, sharing other people’s pins, and commenting on posts made by others. By staying active and interacting with the community, creators can build trust and visibility on the platform.

6. Schedule your Posts

Planning when to post your pins can help you reach your target audience more effectively. It ensures that you’re sharing fresh content at the right times without having to worry about it constantly. This way, you can focus on creating more relevant content instead.

7. Optimize for SEO

To make your pins more SEO-friendly, there are a few simple steps you can take. First, make sure your profile is set to public so that others can easily find your pins.

Keep your boards and pins organized and neat, and look for keywords related to your niche. Incorporate these keywords into the descriptions of your profile, pins, and boards to help them appear in search results and reach a wider audience.

8. Use Analytics

Tracking and improving how well your pins are doing can really help you reach more people.

If you have a Pinterest Business Account, you can use the analytics tool that comes with it. Alternatively, you can use other tools like Google Analytics to get even more insights and improve your strategy.

Things to Remember on Pinterest

1. Avoid Link Cloaking

Link cloaking is strictly prohibited on Pinterest. Link shorteners are used to cloak affiliate links. Users must know where a link leads before clicking on it, according to Pinterest’s policy.

2. Follow Affiliate Guidelines

Here are some important rules to follow for affiliate marketing on Pinterest:

  • Follow Paid Partnership Guidelines: Always obey Pinterest’s rules for paid partnerships when doing affiliate marketing.
  • Be Authentic: Use only one Pinterest account that truly represents you or your brand.
  • Provide Value: Create original content that offers something unique and valuable to Pinterest users.
  • Be Transparent: Clearly disclose when your content contains affiliate links, and be honest about how they work. Note that some URL shorteners may not work on Pinterest.
  • Avoid Manipulation: Don’t try to cheat Pinterest’s algorithms or manipulate user traffic. This includes things like using fake accounts or asking others to save your affiliate pins.
  • Use Moderation: Don’t go overboard with affiliate pins. Please post them in moderation and avoid spamming users.

Pinterest’s Community Guidelines are a great resource for affiliate marketers. They cover topics like site security, spam, and paid partnership rules. Following these guidelines will help you create a positive experience for yourself and your audience on Pinterest.

3. Stay in Trend

pinterest trends

Posting content that matches your niche is important, but don’t forget to stay up-to-date with trends. By staying active on Pinterest, you can see what’s popular right now and find creative ways to incorporate those trends into your niche.


❓What is affiliate marketing on Pinterest?

Affiliate marketing on Pinterest involves promoting products or services through Pins and earning a commission for any sales made through your affiliate links. It's a way to earn money by sharing products you love with your followers.

👀Do I need a website to do affiliate marketing on Pinterest?

No, you don't necessarily need a website to start affiliate marketing on Pinterest. You can directly link your Pins to the affiliate products. However, having a blog or website can help provide more context and information, potentially increasing your affiliate sales.

🧐How can I increase the visibility of my affiliate Pins?

Use relevant keywords in your Pin descriptions, join and contribute to relevant Pinterest boards, and engage with your audience to increase the visibility of your Pins. Consistently pinning and maintaining an active presence on Pinterest can also help boost your Pins' reach.

👉Can I use Pinterest ads for affiliate marketing?

Yes, you can use Pinterest ads to promote your affiliate Pins. However, make sure to check the terms of your affiliate program as some may have restrictions on paid advertising. Pinterest ads can increase the reach of your Pins, leading to more potential sales.

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By using Pinterest for affiliate marketing, you can boost your business and connect better with your audience. My tips can help you make the most out of Pinterest, attracting more customers and increasing your earnings.

So, don’t miss out on this opportunity to grow your business with Pinterest!

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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