Neil Patel Net Worth In 2024: How Much Doe Neil Patel Earn?

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Neil Patel, the co-founder of KISS Metrics and Crazy Egg (and also Content Marketers HQ ), is one of the top digital entrepreneurs today.

Patel’s personal net worth is about $1 million.

Despite this relatively low number, he has gained enough success to be part of the 1% club.

So how did Neil make his fortune? Let’s find out. Before we start, it is important to note that Patel is very secretive about his assets and earnings.

Thus, the numbers mentioned in this article are as close as we can get to the truth. Nonetheless, here is what we know: Patel started earning only when he founded KISS Metrics and Crazy Egg.

He sold both companies for millions of dollars.

He also invests some of his own money on angel investments like Hipmunk, Hello Bar, Slapstick, TrackMaven, Quicksort , etcetera.

Patel also earns from speaking engagements and from being a faculty member of the College of Engineering at Stanford University.

After taxes, expenses (like restaurants and clothes), and financial investments, Patel probably has over $600k of monthly income.

How Much Is Neil Patel Net Worth In 2024?

Patel’s estimated net worth ranges from $1 million to ~$7 million. It all depends on how much the final sale price for his company was.

If we base on the upper limit reported by Hiten Shah, founder of KISSMetrics, Patel’s total assets are more likely around $7 million.

This number is not enough to be considered as part of the 1% club but it is still quite impressive for someone who never had a full-time job before founding his first company!

Neil Patel Net Worth

In 2013, Patel was named one of “The Silicon Alley 100” in New York City by Business Insider. In 2015, he won “Marketing Personality of the Year” at the 4th Annual Stevie Awards for Sales & Customer Service.

Patel is an avid writer, He wrote over 3,000 articles on Quick Sprout starting August 12th, 2011 up to this day.

These posts are used as sources by many sites like Forbes, Inc., Business Insider, Entrepreneur, DailyTekk, etcetera.

His blog was recognized by the White House in 2014 when President Barack Obama linked to it in a post about entrepreneurship, without giving credit back to Patel.

Neil Patel Net Worth In 2024

Here is how Patel made his millions:

1. Content Marketing Institute (CMI) – $10 million

When most people were turning their noses up to content marketing, Neil saw it as a big opportunity.

So what did he do? He put together a team of experts to create CMI—a platform that teaches entrepreneurs how they can make money from content marketing.

Patel is listed as a co-founder of CMI, but he doesn’t actively manage it.

Instead, most of the people behind this project were already his friends and colleagues from other projects.


He invested in the project because he felt that it would be an asset to his portfolio instead of a cash cow (after all, what does content marketing have anything to do with search engine optimization or web design?).

In 2014, Gartner named Content Marketing Institute as one of the “Cool Vendors” in its “Market Guide for Content Marketing.” That same year, Inc.

The magazine had awarded Content Marketing Institute “Best Place to Work,” and Fast Company included Patel among its Most Creative People list in 2015.

Recently, CMI won the “Marketing Training Program of the Year” at the 2016 Stevie Awards for Sales & Customer Service.

2. Crazy Egg – $10 million

Patel co-founded Crazy Egg in 2005 with his former partner Akshay Goel.

The idea behind this analytics tool was to help companies track where their customers click on a website so they can increase conversion rates.

In June 2012, Google acquired Crazy Egg for millions of dollars which Patel used to invest more into business ventures.

3. KISS Metrics – $30 million

In 2008, Patel’s other startup called KISSmetrics was acquired by Akamai Technologies for about 30 million dollars. To date, KISSmetrics is considered one of the best tools in the marketing industry.

KISS Metrics logo

4. Quicksprout – $500 thousand to $1 million

Patel established Quicksprout in 2008 to help marketers create and promote landing pages and content through social media and SEO.

Unfortunately, it failed (and led him into debt) along with other companies like Crazy Egg, KISSmetrics, Hello Bar, Snapstick, TrackMaven, etcetera.

5. AppSumo – $15 million to $20 million

In 2010, Neil co-founded AppSumo — an online platform that offers tools and services for productivity—with his partner Noah Kagan.

The site made its mark by giving away eBooks every day on a specific topic rather than selling them.

In May 2013, AppSumo was acquired by the global media company,

AppSumo logo

In 2015 though, Neil left his role as CEO of AppSumo to work on other projects.

Here is a quick breakdown of Neil Patel’s net worth from those projects:

  • CMI – $10 million
  • Crazy Egg – $10 million
  • KISS Metrics – $30 million
  • Quicksprout – $500 thousand to 1 million
  • AppSumo – $15 million to 20 million + angel investments

Based on these figures, we can safely estimate that Neil Patel’s net worth is at least 50 million dollars.

It may even be higher if he decides to sell his stakes in all of his investments.

What’s Next For Neil Patel?

Having already built a successful content marketing company and AppSumo, what does the future hold for someone like Neil Patel? Some people think he will make huge strides in the world of AI… but only time will tell if this happens.

In any case, it would be interesting to see him behind the wheel of a billion-dollar startup again.

In short, Neil Patel is worth millions from his various business ventures—most notably Content Marketing Institute or KISSmetrics.

Neil Patel-Neil Patel Net Worth

We estimate that he has a net worth ranging from 50 to 100 million dollars at least.

It’s important to note though that many of these figures are only estimates since we don’t have access to his tax records or finances.

Even so, Patel still works as a consultant to business owners and invests in their projects.

In fact, he is now working with Justin Wu, the founder of Uptown Art House, on a new project called BuildFire.

It is a SaaS platform designed to help small-to-medium businesses create mobile apps for their clients at a very low cost.

FAQ: Neil Patel’s Net Worth In 2024

How did Neil Patel get so rich?

The foundation of his wealth is the sale of his company Content Marketing Institute to Copyblogger Media that he co-founded with Brian Clark. Another great source of income for him that skyrocketed his net worth was the acquisition of KISSmetrics by Akamai Technologies in 2012.

What is Neil Patel's wife like?

Neil married comedian and writer Anjali Patel (who also voices Tinkerbell in The Fairly Odd Parents) on January 2, 2007. They started dating while working together at Crazy Egg before finally getting married. Together they have one child named Nikhil.

Where does Patel live now?

Neil and his wife reside in the Greater Boston Area. They live in Needham, Massachusetts but he also has another home in Acton, Massachusetts where they spend most of their weekends together with their son.

How much does Patel donate to charity?

He is a huge supporter of charity work for children. His company KISSmetrics provides scholarship opportunities for young students who aspire to be data scientists. Under the motto 'Ignite Good', he hopes that this program will help them become great people later in life through learning how to analyze big datasets.

Is Neil Patel a billionaire?

To date, he has not crossed the billion-dollar threshold as far as net worth goes. However, it is safe to say that he will do so in a few years if his current business ventures keep performing well. So far, all of them have been thriving and we believe they will continue doing so for many more years.

Conclusion: Neil Patel’s Net Worth In 2024

Neil Patel has earned his estimated net worth of $1 million by founding two successful digital companies and investing in other businesses; most failed but only a few became profitable.

His monthly income after taxes is at least $600k that allows him to enjoy life with his wife and son without having the stress of a 9-to-5 job.

We hope you enjoyed this article on “Neil Patel’s Net Worth”

Anikesh Singh

Anikesh Singh is an SEO specialist and full-time contributor at Affiliatebay. Anikesh writes everything from website building tips to designing, and even dives into website hosting and web building tips – all in a way that won't make your head spin. When he's not deep in the web development trenches, Anikesh kicks back with a good book and enough coffee to make your local barista blush. If you're navigating the wild world of websites and want advice in a language that doesn't sound like a tech manual, Anikesh is go-to guy!

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