I am sure you have noticed the “People Also Search For” section in the google search engine while searching for something on this biggest search engine which has made our lives mighty simple and COMPLICATED at the same time.
Here are the ways to find PASF keywords, as well as how to rank them in Google.
Back in 2018, Google quietly added a feature called “People Also Search For.” This was done to help people who were searching on Google find other things to look for if they didn’t find what they were looking for.
For instance, if someone wants to know “how to do content marketing,” they might search for “content marketing.” Google will show a lot of articles that explain “what is content marketing,” but they might not be what a person is looking for.
Clicking on search terms such as “content marketing strategies” or “content marketing examples” will bring users to articles about “how to do content marketing.”
It’s a way for Google to improve its search results and make it easier for people to find what they want.
Because Google’s main goal is to get users to the end of their search as quickly as possible. This makes it easier for people to use Google and keeps them coming back to it as their favorite search engine.
In the rest of this article, I’ll explain what People Also Search For is, what other types of featured snippets Google has, and how to rank for these kinds of keywords.
What are People Also Search For keywords?
Additionally, people search for keywords related to a particular topic according to their search queries.
It’s a way for Google to help people who are looking for something to find other things they might be interested in.
Remember that Google’s goal is to get users to the end of their search as quickly as possible (did I say that already?).
Most of the time, someone might just be looking for something specific on Google. Someone could, for example, search for “content marketing.”
This is what shows up on the SERP (search engine results page) when someone searches for “content marketing”:
The user might not find what they are looking for in any of these results. Users who click an article and then back out see the People Also Search For snippet.
In the SERP, PASF is activated when Google assumes that a user didn’t find what he/she was looking for (because the user clicked back after clicking on an article).
In the example above, you can see that Google is saying that when people search for “content marketing,” they may also search for “content marketing examples” or “content marketing course.”
This makes Google a better place to browse for people.
But it does more than just that.
Marketers and SEOs can use this tool to find keyword ideas.
I always find the General Keywords that I wish to target on Google. To find the long-tail keywords, I simply enter the desired keyword in the PASF box.
The autocomplete feature on Google provides me with keyword suggestions.
These are those terms that a lot of people are searching for. Because these terms are often new, keyword research tools cannot locate them. Thus, a win-win situation for me.
I also use The People Also Ask (PAA) section of Google to find keywords. Let me explain that below.
What do People Also Search For mean on Google?
I’ve already said a little bit about this, but People Also Search For means that a person looking for a topic may do more searches on that topic.
The PASF also shows what people search for next.
This can help Google users find the exact piece of content that meets their needs as they search.
This can give SEOs more ideas for keywords to go after.
People Also Search For statistics
It was found that the People Also Search For results appear on 58.74% of desktop search results and 87.05% of mobile search results after reviewing more than 15,000 SERP results.
When you’re on your phone, Related searches are called “People Also Search For.”. Related searches are also available on desktops.
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Conclusion: People Also Search For 2024
People Also Search For keywords a great way for marketers to find keywords they might not have thought of otherwise.
PASF keywords are great because they provide direct information from Google. It’s not from a tool for finding keywords.
So, these keywords can be very valuable because they are terms that people are looking for right now.
It is often the case that these words are searched for a great deal, despite keyword research tools showing otherwise.
These similar queries can help you come up with a lot of content ideas and, over time, improve your organic search results.
This feature is meant to help people who are searching on Google, but it’s also a great way for marketers to boost their SEO strategy.
SEO is all about how to meet people’s needs. If you can figure out what people are looking for and make a resource that meets their needs, your organic traffic will start to grow on its own.