SEMrush Review 2024: The SEO Tool Trusted By Experts

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SEMrush Review


SEMrush is a complete digital marketing tool that includes capabilities such as keyword research, competition analysis, site auditing, and backlink analysis. It assists companies in optimizing their online presence and increasing their search engine results.

Out of 10


  • Responsive customer support
  • Easy to use interface
  • In-depth site audits
  • Detailed competitor analysis


  • Local SEO is a paid add-on
  • Limited free version and integrations


Price: $ 129.95

Do you want to use SEMrush to analyze digital marketing and SEO? I’ve been relying on these tools for years, and I’ve finally concluded their usefulness!

In my hands-on SEMrush review, I aim to help you determine if this tool suits your needs. Throughout this review, we’ll thoroughly explore each feature to identify what makes SEMrush a viable solution for specific businesses.

Given that its cheapest plan is $100 per month, we’ll also discuss whether SEMrush is a worthwhile investment for your business.

While it does come at a higher cost, my experience with SEMrush suggests that it could offer the essential elements needed to boost your profits significantly.

So, let’s explore this tool further and gain a deeper understanding.

What is SEMrush?

Semrush is a helpful tool that makes it easier for people to be seen online and gives useful marketing tips.

Semrush homepage- SEMrush Review

It has many tools and reports for different tasks, such as improving websites for search engines, advertising, social media, finding good keywords, checking out competitors, managing campaigns, and more.

What Does Semrush Do?

Semrush is like a big toolbox for people who market things online. It has around 50 different tools covering everything from improving websites for search engines to advertising, social media, and content marketing.

Semrush is used by many internet marketers worldwide and by many big companies, including Apple, Forbes, Amazon, Samsung, and IBM.

Semrush has a huge database with over 20 billion keywords, and it’s checked out over 808 million websites. It keeps an eye on things like where a website shows up in Google’s search results, what ads are running on Google, how much ads cost, and what competitors are up to.

In short, Semrush can really help with your content marketing strategy, research, and website optimization for search engines.

So, to sum up, Semrush is mainly used to make websites better for search engines. You can do stuff like finding good keywords, checking out what your competitors are doing, building links, seeing how well your website is ranking, and checking if there are any problems with your website.

Plans & Pricing: Semrush

Semrush offers different pricing plans tailored to meet the needs of various businesses. Here’s a breakdown:

Semrush Pricing

1. Pro Plan:

This plan is suitable for freelancers and small teams. It costs $129.95 per month or $1,299.96 annually. With the Pro plan, you can manage up to 5 projects and track 500 keywords. It’s a good option if you’re starting or have a limited budget.

2. Guru Plan:

If you’re running a midsize business or an agency, the Guru plan might be the right choice. It costs $249.95 per month or $2,499.96 annually.

With this plan, you get more features, including 15 projects and tracking for 1500 keywords. It’s ideal for those who need to manage multiple marketing campaigns.

3. Business Plan:

Designed for larger agencies and enterprises, the Business plan is the top-tier option. It costs $499.95 per month or $4,999.92 annually.

This plan offers extensive features and higher usage limits, such as 40 projects and tracking for 5000 keywords. It’s suitable for businesses with significant marketing needs and a larger budget.

Each plan comes with a 14-day free trial, allowing you to test Semrush’s features before committing. Plus, if you choose annual billing, you can save up to 17% on the subscription cost.

When deciding which plan to choose, consider your business size, marketing goals, and budget. It’s essential to pick a plan that provides the right balance of features and affordability for your needs.

Benefits of Using SEMrush:

Semrush offers several benefits for users:

1. Flexible Subscriptions:

You can easily change your Semrush subscription at any time by upgrading, downgrading, or canceling.

2. Money-Back Guarantee:

All plans come with a 7-day money-back guarantee. If you cancel within the first week, you can request a refund.

3. Payment Options:

You can pay for Semrush using major credit cards like Visa, Mastercard, Discover, American Express, and UnionPay. Wire transfer is also available upon request, as well as payment by check or money order for US customers.

4. Free Trial Training:

When you start a free trial, you can get a complimentary training session. Afterward, you’ll have a dedicated contact person for any questions about Semrush.

5. Free Account:

With a free account, you can access many tools, but there are usage limits. For example, you can only make a maximum of 10 requests to the Analytics reports each day.

6. Credit Card Verification:

Semrush may charge your credit card a small amount to verify its validity during the trial period. This charge will be refunded, and you won’t incur any charges until the trial ends.

7. Subscription Plans:

Depending on your needs, you can choose between the Pro plan or the Guru plan. The Pro plan is for those with limited budgets, like freelancers or bloggers. The Guru plan is for professional SEO consultants or agencies.

8. Comparison of Plans:

You can compare Semrush plans based on their limits and features to determine which subscription is right for you.

To decide which subscription is best, consider factors like the number of available tools and usage limits. For your convenience, all prices are listed in US dollars.

Key Features: Semrush

1. Huge Keyword Database:

Semrush has a huge collection of keywords, with over 20 billion to choose from. This helps marketers do thorough research to find the best keywords for their online content.

It’s like a goldmine for SEO experts, writers, and advertisers, helping them discover important keyword insights and ways to make their online content more visible.

2. Best Rank Tracking Tool:

Semrush is well-known for its ability to track and provide detailed rankings accurately. With Semrush, you can keep an eye on where your website and specific pages rank on Google’s search results pages.

This is really important for evaluating the success of your SEO work, understanding how your content shows up in searches, and staying competitive with others in your field.

3. Fastest and Largest Backlinks Database:

Semrush has a super fast and big database of backlinks, which are links from other websites to yours. With Semrush, you can look at the backlinks to your website, find good ones, and figure out ways to get more of them.

Backlinks are really important for SEO, and Semrush’s database makes sure you have the newest and most important information to help you build more links to your site.

4. On-Page and Technical SEO Tools:

Semrush has a bunch of tools to help with on-page and technical SEO. These tools help you find and fix problems on your website that affect how well it shows up in search engines.

They make sure your web pages are set up in a way that search engines can easily understand, which helps improve your website’s overall SEO and how high it ranks in search results.


5. Accurate Competitor Analysis:

Semrush is really good at helping you understand what your competitors are doing online.

You can figure out who your competitors are, see what keywords they’re using, check out who’s linking to their website, and see how well they’re doing online overall.

This helps you come up with smart plans to do better than them in your online efforts.

6. Agency Growth Kit:

Semrush’s Agency Growth Kit provides marketing agencies with everything they need to grow their businesses and better serve their clients.

It has tools for managing projects, creating reports, getting new clients, and more. This makes it easier for agencies to run their business smoothly and keep their clients happy.

7. Local SEO Solution:

Semrush’s local SEO solution is made to help businesses show up better in local online searches.

It comes with tools to help manage your business listings online, keep track of reviews, and make sure you’re using the right keywords for your local area.

This is really important for businesses with physical locations or those offering local services, as it helps them get noticed by people nearby who are looking for what they offer.

8. App Center:

Semrush’s App Center is like a central place where you can add other tools and services from different companies.

This lets you make Semrush even better by connecting it with other marketing and SEO tools you use. It helps you work more smoothly and get more done.

Basically, it gives you the freedom to customize and use Semrush in the way that works best for you.

Semrush SEO Toolkit: In-Depth Look

The Semrush SEO toolkit has four main parts, each with different tools to help with SEO stuff.


These parts cover things like finding keywords, checking out what your competitors are doing, building links, and making sure your website is set up correctly for search engines. Let’s take a closer look at each of these features to understand them better.

1) Competitor Research

Competitor research is a crucial part of any good SEO plan. Semrush makes it easy to check out what your competitors are up to online.

With Semrush, you can dig deep into their websites and find out things like how much traffic they get, what keywords they’re ranking for, and where they’re getting their backlinks from.

Here’s how Semrush helps with competitor research:

  • Finding Online Competitors:

Semrush helps us figure out who we’re up against in search results by analyzing keywords and domains.

  • Discovering Keywords:

By looking at what keywords our competitors are ranking for, Semrush helps us understand which ones are important in our industry. This guides our content creation.

  • Backlink Insights:

Semrush shows us where our competitors are getting their backlinks from, which is crucial for SEO. This helps us plan our backlink strategy.

  • Traffic Analysis:

We can see how much traffic our competitors’ websites are getting. This gives us an idea of their online presence and how they’re attracting visitors.

  • Content Opportunities:

Semrush reveals the content our competitors have that we don’t. This helps us spot chances to create content that appeals to our target audience.

  • Paid Advertising Insights:

For competitors running ads, Semrush provides data on their ad copies and keywords. This helps us stay competitive in the advertising world.

  • Historical Data:

Semrush lets us look back over time to see how our competitors’ online strategies have changed.

Overall, Semrush is a powerful tool for understanding our competitors’ online tactics, strengths, and weaknesses. Armed with this knowledge, we can fine-tune our strategies and keep up in our industry.

2) Domain Overview

This tool lets you check a website’s performance on search engines. You’ll see its strengths and weaknesses and compare it to others.

Semrush has a Domain Overview tool that gives us important info about websites.

Here’s how it helps:

  • Quick Stats:

It shows key stats like total backlinks, referring domains, and organic and paid search traffic, giving us a big-picture view of a website’s performance.

  • Competitor Comparison:

We can see how a website stacks up against its competitors, helping us understand its position in the industry.

  • Keyword Insights:

It reveals the main keywords driving traffic to a website, helping us plan our SEO and content strategy.

  • Backlink Analysis:

We can see which sites are linking to the website and assess the quality of these backlinks.

  • Paid Search Data:

For websites with ads, we get info on their top keywords and ad performance, which is crucial for optimizing ad strategies.

  • Traffic Sources:

It breaks down where the website’s traffic comes from, like organic search, paid search, direct visits, and referrals.

  • Historical Performance:

We can track how the website has performed over time to spot trends and assess past strategies.

  • Audience Insights:

It shows us where the website’s audience is located, helping us understand its reach and potential for growth.

Semrush’s Domain Overview tool is a handy resource for understanding websites. Whether for analyzing competitors, planning SEO strategies, or checking a website’s health, it gives us lots of data to make smart decisions and succeed online.

3) Traffic Analytics

This tool lets you check how much traffic a website gets and compare it to three competitors.

Semrush’s Traffic Analytics tool gives us important insights into website traffic. Here’s how it helps:

  • Traffic Sources:

It shows where a website’s traffic comes from, like direct visits, search engines, social media, and referrals. This helps us understand what drives the most visitors to a website.

  • Engagement Metrics:

We can see metrics like bounce rate, average visit duration, and pages per visit, which tell us how engaged visitors are with the website’s content.

  • Geographical Distribution:

It reveals where the website’s visitors are located, which helps businesses target their marketing efforts to specific regions.

  • Historical Trends:

We can track how traffic has changed over time, spotting spikes or drops and understanding what caused them.

  • Competitor Comparison:

It lets us compare a website’s traffic to its competitors, helping us see how well it’s doing compared to others.

  • Organic Keywords:

We can see which keywords bring the most traffic to the website, guiding our SEO and content strategy.

  • Audience Demographics:

It provides data on the audience’s age, gender, and interests, helping tailor content and marketing efforts.

  • Referral Sources:

We can see which websites send traffic to the target site, which helps us understand the effectiveness of partnerships and referral marketing.

  • Paid Search Data:

For websites with ads, it offers insights into paid search traffic sources and keywords, helping optimize ad strategies.

Semrush’s Traffic Analytics tool is a valuable resource for understanding and improving website traffic. Whether it’s analyzing traffic sources and engagement or comparing performance to competitors, it gives us the data we need to make smart decisions and succeed online.

4) Organic Search

This tool helps you see where your competitors get their traffic from search engines. Just enter a competitor’s website, and you’ll see the keywords they rank for and how much traffic they get.

Semrush is helpful for improving your website’s performance in online searches.

Here’s how:

  • Keyword Research:

It has a big database of keywords, so you can find the best ones for your content by checking search volume and competition.

  • Competitor Analysis:

You can see which keywords your competitors are using and how they rank. This helps you understand their strategies and find ways to beat them.

  • Rank Tracking:

Semrush tracks how your website ranks for different keywords over time. This allows you to see if your SEO efforts are working and make changes if necessary.

  • Site Audit:

It checks your website for SEO issues like broken links or missing meta tags, so you can fix them and improve your search engine ranking.

  • Backlink Analysis:

Backlinks are important for SEO, and Semrush shows you who’s linking to your site and how good those links are. You can then work on getting more quality backlinks.

  • Content Optimization:

Semrush suggests ways to improve your content based on your target keywords. It helps you create content that ranks higher in search results.

  • Local SEO:

If you have a local business, Semrush has tools to help you rank better in local searches.

  • Mobile Optimization:

It ensures your website works well on mobile devices, which is important for ranking in mobile search results.

  • Structured Data Markup:

Semrush helps you add extra information to your search listings, making them more attractive to users.

  • Competitive Insights:

You can see what strategies your competitors are using for both organic and paid search, helping you refine your tactics.

Semrush is a complete tool for improving your website’s visibility in online searches. It gives you the information and advice you need to do keyword research, beat your competitors, track your rankings, fix SEO issues, get quality backlinks, and more.

Why do I Recommend Semrush to You?

If you’re a blogger trying to boost your website traffic, using the Semrush tool can be a game-changer. Often, only a few blog posts bring in most of the traffic, and Semrush helps you find out which keywords are driving traffic to your competitors’ websites.

Then, you can create quality content using those keywords to improve your own site’s ranking for similar topics in your niche.

You can give Semrush a try with their free 14-day trial to see how it works for you. It’s a great opportunity to explore its features and see if it can help you improve your blog’s performance.

Semrush Extra Features Explained?

Semrush offers some extra features called add-ons that you can get along with their regular plans. These add-ons help you with specific tasks and come at an extra cost. Here’s a breakdown of what they offer and how much they cost:

1. Semrush Local:

This add-on is great for businesses looking to improve their visibility in local searches. It helps with listing management, making sure your business gets noticed locally. There are two plans: basic for $20 per month and premium for $40 per month.

2. Semrush Trends:

With this add-on, you get access to tools like Traffic Analytics and Market Explorer, which help you understand what strategies your competitors are using. It costs $200 per month per user.

3. Agency Growth Kit:

Designed for marketing agencies, this add-on helps automate workflows and increase revenue. It includes tools like Agency Partners, Bid Finder, CRM, My Reports, and Client Portal for $150 per month.

4. ImpactHero:

This AI tool helps analyze how customers interact with your content during their buying journey. It’s priced at $200 per month.

These add-ons offer extra functionalities tailored to specific needs, helping businesses and agencies streamline their processes and improve their online performance.

How to Setup Semrush?

Setting up Semrush is easy. First, you enter your email and create a password. Then, you’ll get a verification code sent to your email, which you need to enter to finish making your account. Next, Semrush asks you some questions about your business size and industry.

When setting up your Semrush account, be careful not to accidentally sign up for a free trial instead of the free plan. If you don’t want a paid plan, make sure to decline any free trial offers. Otherwise, you might end up having to pay for a plan if you don’t cancel the trial within seven days.

Once your account is set up, you’ll see the Semrush dashboard. From there, you can create a new project using your website address.

Semrush guides you through any necessary steps with prompts. If you try to access features not included in your plan, Semrush will ask you to start a free trial or upgrade your plan.

Ease of Setup: Semrush

Semrush can be a bit tricky for beginners because it has a lot of features and options. It’s not hard to use, but it takes some time to learn how to use everything effectively.

One thing that could be better is that while it provides a lot of detailed information, it doesn’t always explain how to use that information to improve your SEO. Because of this, it’s often preferred by agencies rather than individual businesses.

For Whom is Semrush Most Suitable?

Semrush is great for small businesses that want a free tool for basic SEO help from time to time. If you have a small business with a marketing team who knows their stuff, you can also benefit from Semrush’s paid plans.

It’s also handy for marketing agencies that need professional SEO tools to handle their clients’ accounts.

Customer Support: SEMrush

If you’re using the free plan and need help, you can reach out to Semrush support through live chat or by filling out a contact form. They usually respond within a day.

However, it’s important to note that the live chat is handled by a chatbot, not a real person, so it might not be able to help with complex issues. For paid plans, they offer onboarding support, which many users find very useful.

What I didn’t like about Semrush?

One big drawback of Semrush is that it doesn’t have an extension. An extension would let users access Semrush tools directly from their WordPress dashboard, which would make managing SEO and marketing campaigns more convenient.

Ahrefs, Semrush’s competitor, has a useful extension that I personally use.

Another issue with Semrush is its interface. For beginners, it can be hard to understand the data. Ahrefs has a better interface in comparison.

If Semrush could combine all its modules into one toolkit, it would be easier for users. For example, the Keyword Overview Tool and Keyword Magic Tool could be combined into a single interface.

Apart from these two drawbacks, I didn’t find any more issues with Semrush.

Final Verdict

Based on my personal experience, I would give Semrush a rating of 4.5 out of 5. Having used this tool for several years, I’ve found it to be a comprehensive solution for digital marketers, offering numerous features at affordable prices.

The data provided by Semrush is reliable, including insights into competitors’ backlinks, domain overviews, keyword details, and more.

One of the highlights of Semrush is its flexibility in pricing plans, allowing users to select options that suit their specific needs.

Regardless of whether you are an SEO specialist, content writer/strategist, or social media marketer, I highly recommend Semrush. It’s a valuable tool that can greatly enhance your marketing efforts.

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Conclusion: SEMrush Review 2024

In summary, SEMrush is a helpful tool for digital marketing with many useful features. It helps with things like finding the right keywords, checking out what your competitors are doing, and tracking how well your website is doing in search results.

But whether it’s worth it depends on what you need and how much you’re willing to spend. For some businesses, especially smaller ones, the cost might be too much. It’s important to think about your own goals and budget before deciding.

SEMrush is always getting better with updates and new features, so it’s likely to stay useful in the future.

Overall, it’s a good choice for digital marketers who want to improve their online presence and stay ahead of the competition. Take the time to consider whether it’s the right fit for your specific requirements and goals before getting started.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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