What are the Tailor Brands Pros & Cons? Here, we have shared the most unbiased pros and cons of Tailor brands logo maker.
But, if you are willing to learn more about Tailor Brands, we would suggest you go through the review of Tailor Brands.
Tailor Brands Pros & Cons 2022
Product Focus on Branding over Assets
As mentioned in the introduction, one big issue with the DIY design tool world is the focus on design assets. It’s easy to create a Facebook post on Canva or bulk generate Google Ads with Display Ad Planner. Those tools are easy and usually free. But they are inherently separate. *You* have to manage your images across different tools.
A huge pro for Tailor Brands is that they have an entire tool suite that focuses on unifying your entire brand everywhere. They focus on keeping that brand identity right on, rather than focusing on giving you the best kerning tool or biggest font library, or the most intuitive CSS editor.
If you look at some of their design tools one on one with direct tool competitors, they may or may not be “the best”. But Tailor Brands can keep everything looking good everywhere, which is their main pitch to customers who would benefit from their product.
In my experience especially with small and local businesses, it’s a consistent brand identity (paired with a good product / service) that allows them to compete with established big-name brands.
If you can just remove the infamous pixelated cover photo, you’ll probably beat your competition. And if you can ensure that your new assistant can quickly handle good-looking Instagram posts…all the better.
That outcome is Tailor Brands’ main focus, and it comes off well in the product.
Pricing Structure & Cross-Sells
Every software as a service (SaaS) struggles with business models and pricing. You want your service to be accessible, but also profitable.
This balance is especially hard to strike with design assets where it’s usually a one-and-done proposition.
Tailor Brands runs on a subscription business model. But the subscriptions focus on the design tools rather than the design assets.
This structure creates a couple of useful incentives.
First, it means that there’s no question of ownership of design assets. You own your brand, period.
In fact, it means that you can get a really cheap logo if that’s all you want. You can pay for one month, download your assets, and cancel. You’ve got a high-quality logo in a range of file types for less than $50.
Second, it means that while Tailor Brands has to keep optimizing their logo maker to bring in more customers, they also have to keep developing better design tools to keep customers around. There’s no disincentive to extort customers over their design assets or to drag their feet over product development.
Third, the subscription encourages use from customers rather than a one-and-done download. The real productivity boost for businesses is having a go-to design tool with everything in one place where you (or a new team member) can quickly create new designs & assets on an ongoing basis. And usually, the more you use a tool, the better you can get.*
Turnaround Speed & Feature Versatility
Since Tailor Brands is fully automated, there are no constraints on time, speed, revisions, requests, or redos.
And if you are trying to actually run a business, working on design any time means that it will get done. If you are a business owner working full-time, you likely don’t have time during business hours. And if you are working on a side project…you have to work on it outside business hours.
Additionally, since Tailor Brands has a whole suite of design tools, there’s no downloading or cropping or exporting or importing. Everything is just there to use.
Convenience generally beats everything. And when it comes to branding, Tailor Brands makes brand design convenient above all else.
Backend Quality & Usability
Even though Tailor Brands focuses on the branding aspect of design across their suite of tools, the tools themselves are high-quality and rock-solid.
They’ve built some tools in-house, but in others they’ve high-quality 3rd party tools and customized them. For example, their website builder is built on top of the Duda website builder, which is one of the best website builders that I’ve used.
Same with their social media tools. It looks like they’ve white-labeled a 3rd party tool. But whatever it is, it’s legit and high-quality. Same with the design editor and others.
Each tool is solid & highly usable on its own. But when they are all bundled within Tailor Brands’ suite, it makes each tool even more useful than it would be on its own.
Cons of Tailor Brands
Every product has disadvantages, but especially a relatively new product like Tailor Brands.
Here are a few tradeoffs & complaints that I found with Tailor Brands. Some are simply the flip side of an advantage, but some are inherent to their approach.
Branding Process & Revisions
Tailor Brands’ fully automated, AI-powered design process leaves humans out of the process deliberately. That choice cuts costs, increases efficiency, increases choice and makes the platform what it is.
But the tradeoff with this choice is that…it leaves out humans.
And humans are still critical to producing truly unique or truly outstanding brands. Brands are built on stories, and stories are what makes us human.
Humans can also ask pertinent questions, push back on scope, implement creative deadlines, and invent completely new concepts.
Tailor Brands’ software can create a brand design and a brand style guide, but it cannot assign meaning or purpose of symbolism or even provide a reason why a certain design works over another – it only knows what “works” based on other user data.
The story part of branding is either your job or a job for another human. If you assign it to another human, that’s going to cost time & money.
And if you take on the job yourself, it’s something to be aware of and learn about.
Either way, it’s something to keep in mind when using Tailor Brands. There’s no process of “brand discovery” or mapping your customer’s psychographic persona. There are no revisions based on client feedback.
All that is for better and for worse. Before online design tools, agencies gave away the process and sold the assets. Now, you can get the assets affordably, but you still have to understand a bit about branding.
And that leads to the next tradeoff.
Customer Education & Brand Identity
Even though Tailor Brands does a lot of the branding & design work for the customer, they still leave a lot of creative work up to the customer.
The tradeoff of any service that claims to do “everything” for you is that the customer’s expectations are not set correctly. When it turns out that there is *some* work to be done, it’s easy to bail instead of figuring out the workout.
A Tailor Brands customer still needs to be prepared to think through where, when, how they’ll need to use designs. The logo maker sequence is great, but after creating the logo, there’s very little guidance for a new customer.
There’s a ton of options with no real onboarding guidance or customer examples. Their welcome email series is limited to deals & coupons rather than “here are common next steps” or “here are some common use cases”.
Tailor Brands is, to be honest, pretty fluid and easy, even for those who are making their first tie logo. It’s quite simple to use. When you visit their website, you have the choice to immediately begin designing your first logo, and the entire process is really quick. It’s merely a game of “Click & Choose”!
However, you may find the design possibilities to be a little repetitious at times. However, if you’re searching for something smooth and appealing on the spot, Tailor Brands is a good option.