Twik Review 2021 – Online Marketing Tool To Boost Your Revenue

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Functionalities 
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Visual Editor
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Integrations & Add-ons 
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Fingerprint recognition
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Pricing and Plan
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Userinterface

Pros

  • Fingerprint recognition available
  • Automated Personalization
  • One minute setup
  • Pre-funnel profiling
  • Various Add-ons
  • Student Offers Available

Cons

  • High Pricing
  • New Learner may find it difficult

Twik is a cloud-based platform that customizes information and the customer experience (UX) for each guest focused on demographic and behavioral information. It has a large number of main performance measures which you can use to aim based on existing behavior.

Rating
Price:$ 499

Twik is a cloud-based website personalization platform that customizes products and messaging to improve the customer experience (UX) for each visitor by focusing on the demographic, psychographic and behavioural information. Twik retrieves a large number of main KPIs (Key Performance Indicators) like: age, gender, interests, shopping habits, language, currency and more,  which you can use to target visitors  based on their predicted and historical behaviour. 

Twik is gaining popularity and is often considered as the first personalization optimization system used to improve business goals that is fully integrated and needs no modification (completely automatic).

Twik automatically customizes your funnels and improves your CX (Customers’ Experience) and journey to boost their engagement and improve conversions, sales, and eventually revenue.

Twik reviews

What makes Twik different?

  • Fingerprint recognition

Without the need for cookies or stored data, it uses a proprietary patented GDPR-compliant fingerprint identification system to secretly target and re-target clients.

  • Automated Personalization

Twik recognises site architectures, determines goals, and shows the finest variations automatically.

  • Pre-funnel profiling

On their first pageview, customers can be targeted with demographical KPIs.

  • One click setup

It’s easy to set up: just add an app to your website/ ecommerce store or a single JavaScript snippet to the head tag.

KEY FEATURES OF TWIK

Twik is loaded with exceptionally powerful features that allow users to efficiently automate  several key functions that assist with boosting the company’s sales and ultimately earn higher revenues and profits.

  • Personalize instead of A/B testing

Twik matches each user with the most appropriate sale-booster to increase conversions. There’s no need for a data scientist or a developer; just launch your boosters and let twik handle the rest.

  • Universal visual editor

Without modifying your site’s code, you can edit and make any variation to boost sales. Allow your marketing team to work without interfering with your development team.

  • Auto-personalize menus & products

Automated personalization of site menu items and product catalogues can help you increase sales. With the help of twik’s magic, you can build and match a special version of your site for each visitor, with the goal of increasing sales.

  • Audience intel’ & targeting

Make an effort to understand your viewers better. Create user profile groups for targeting, retargeting, experimentation, and business intelligence with ease.

  • Full control

Every element should be tweaked. Every piece of content, including text, image, color, destination url, and more, is under your control.

  • Twik ‘n play

There is a library of user experience enhancers, like: pop-up generator, currency converter, input validation, sticky header, accessibility options, and other features are all ready to use on your site right now.

  • Audiences 

You can create user profile groups based on behavioral and demographical KPIs using audiences. These can then be used for unique profile definitions, targeting/retargeting, experiments, or BI.

  • Variants

Easily tweak all important elements like destination URL, image, text, and color are examples of variables that can easily be used as tests on different selectors. You will have the options to tweak nine different kinds of automations that can be applied to dozens of elements. A ‘color’ variant, for example, can be used to change the colors of text selectors and background selectors.

MORE USEFUL FUNCTIONALITIES

  • Side panel Navigation

For editing and BI activities, utilize Twik’s side-panel to switch between the various platform views (Variants + sets, Pages, Selectors, and Audiences).

  • Timeline and resolution

Just use datepicker to display data from a particular time period at different resolutions (either hourly or daily). Depending on the timeline and resolutions you pick, the figures and chart can vary.

  • Data tables

You can see the results of all pages, variants (sales boosters automations)  with all theirKPIs using our data tables and charts. You may select KPIs of any measurement to include it in the graph in the tables section. This will give you a comprehensive overview of the results of your project with viewers, selectors, variations, or pages.

  • Unlock new insights

With twik platform, you can individualize and analyse all your results. Twik’s interface has a side panel control in which you can quickly switch between platform views. You can aggregate information, analyze performance outcomes, and analyse BI with built-in insights. Comparing the original source to the personalized version, visualize the outcome of the research by extracting charts and graph information.

  • Pages

The various URLs inside a project are represented by pages. Once twik is installed, pages will be listed and will display along with all their KPIs. If you want to personalize a new domain, just hit the green plus button in the ‘Pages’ view and type the URL of the page you want to personalize. And once installing the app or one line of code, you’re all done. twik starts running and personalizing your site.

  • KPIs (Metrics)

On the twik graphs and charts, KPI will be presented. Twik presents an in-depth enterprise dashboard. The average and total of a given KPI, as well as Twik or Control information and the trend (increased percentage among qualified test or control) are shown in diagram pop ups.

TWIK VISUAL EDITOR

Twik’s Universal Visual Editor is made up of the same four elements as the rest of the platform. You type in a URL and are quickly taken to a visual editor for the ‘page’ you want to change. There is no need to set up or execute anything before using our visual editor. Enter a URL to start an experiment right away. Select page elements (Selectors) and run experiments using our editor.

There are eight different types of variants that can be applied to a variety of selectors in order to deploy automated sales boosters.

How does the Visual Editor Work?

Here’s how it works: when you click on any element on the page, a drop-down menu appears, allowing you to pick the type of selector you want to make (for instance, when you click a link, a menu appears allowing toy to change the font style, caption text, and destination URL).

Simply combine variants (content types, such as destination URL) with audiences and selectors (the combination of a page element and its target attribute, such as link + caption text + destination URL) to target or experiment content with specific users.

TWIK – Integrations & Add-ons 

The developers of Twik have developed many add-ons to help you with powerful extensions that easily integrate Twik to commonly used platforms and boosters.

  • Twik WordPress plugin

Twik can be easily integrated into WordPress/Woocommerce websites, giving you the ability to send conversion data to CRMs/CMS and choose which pages to run Twik on. With a simple copy-paste of a snippet-id to you’re all set up. The plugin removes the need for a line of code.

  • Google Ads Chrome extension

Twik selectors can be used to add parameters to a URL. For example twik.io/?utm=twik. twik’s Chrome extension extends the capabilities of Google Ads by allowing you to inject variants into specific Twik selectors inside a landing page or a website through the ad’s URL tracking template, without having to generate new ads or change the ad history. Increase ad to landing page relevancy at the click of a button to improve quality scores and lower campaign CPCs whilst increasing your conversions.

  • Addon for Digital Signage

To bring their personalization skills to the real world, twik partnered with NoviSign, so that you can create a personalization solution for digital signage. NoviSign’s signage solution includes face recognition, which can be used with only a webcam. You can customize your screen messages based on the age and gender of the person who is looking at your monitor when you use Twik.

  • API

Twik keeps a JSON file open for each user session in the background so you can easily tap into it, retrieve data, and use it to supplement your own database. Because it includes user behaviour and demographical data as well as the unique fingerprint ID, you can use the information on file to stop using your own cookies. 

THINGS YOU CAN DO WITH TWIK!

If you are looking forward to using Twik for your online business, then here are some important things that you will be able to do using the platform.

  • Increase your sales

Use twik personalization automation platform and the sales boosters to increase conversions, sales and revenue.

  • Personalization of Products catalogs and Menu/Navigation

Use twik’s automatic navigation and products personalization to improve which product is best served to the most appropriate user in realtime and without any configuration. Improve your UI, UX and CX.

  • BI features

From a single page, easy-to-understand dashboard, get access to in depth insights and easily analyze all your KPIs using an enterprise dashboard including charts, tables and graphs.

  • Use advanced filters

Filter your data on the basis of Behavioral KPIs (i.e. CTR, Bounce Rate, Conversion Rate), Psychographic / DemographicKPIs (i.e. Gender, Age, Interests), and more to see which metrics produce the best results.

  • Build and share customized reports [Dan: like 2 bullets above. You can merge them]

From a single page, easy-to-understand dashboard, delve deep into your insights and analyze your KPIs.

  • Track your performance

Select only the data you need and present it in data tables so that your team has the information they need to make informed decisions.

  • Actionable insight

Customize your dashboard’s data to see which KPIs are performing best based on dates and times, then visualize the results in graphs and tables.

TWIK – Pricing and plans

 

Twik pricing is threefold

You have the twik Shopify app that costs $9/month after a free trial of 30 days, no commitments and no credit card/payment needed. The $9 are not related to the number of traffic you have in your website/online store.

The Freemium model of twik+ for SMBs and enterprises is 1¢ per targeted session (a visitor that visited the website and twik delivered a personalized experience to her). You have a monthly 2000 sessions free of charge recurring every month. For example a website with 10000 sessions/month will pay on average not more than $80.

Twik offers CRO (Conversion Rate Optimization) services so you can save some more time and focus on your business and twik customers’ success team will do all the work behind the scenes for you. That price starts from a couple of tens of dollars.

5 REASONS WHY WE LIKE TWIK!

Twik pricing plans

Here are 5 top reasons why we really like Twik and recommend you to try it out for managing the sales funnel and other key marketing aspects of your online brand. 

  • Simple components

When you start working with twik, you only have to implementa single JavaScript snippet (one line of code) or an App that manages all of your settings.

  • Edit & preview experiments

Unlike any other, twik’s visual editor is one-of-a-kind. All you have to do is enter a URL and a replica of the page will appear without any configuration requirements or preliminary implementations. This is where the fun starts, and you can start playing around with pictures, texts, colors, and other elements. Choose the element you want to personalize, add the variants, select your audience, preview the new page, and save the experiment to deploy it.

  • Selectors

When clicking on elements within our visual editor, you’ll be shown a drop-down menu with attributes that can be edited for that element (for instance, when clicking a link, you’ll be shown a menu enabling you to change its font style, destination URL, and caption text); The combination of an element (ie. Link) and the selected attribute (ie. Destination URL, Font style or Caption text) make a ‘Selector’.

  • Powerful BI Tool

Twik is designed to be a one-page application. Its dashboard contains all of the elements required to segment and analyze various types of recorded data. The side panel navigation, overview period (timeframes and granularity of selected ranges, ‘resolutions’), graphs, and table data are all examples of this. Our editor will overwrite the graphs and table data when you switch to edit mode.

  • Graphs

With split line-charts, visualize the effects of twik expreminets on your site visits by comparing ‘control’ vs. ‘test’ performance results across different KPIs, on different timeframes, and across different KPIs.

  • Personalization automation platform

Twik solution is the simplest, easiest and affordable platform there is on the market to increase your sales and revenue with no configuration, no skills needed, works in full GDPR/CCPA/ICO compliancy and works in realtime.

CONCLUSION – SHOULD YOU TRY TWIK?

Twik seems to be the only customization framework that can execute GDPR compliant pre funnel profiling features in just less than a minute. Increase, monitor and analyze business objectives that are automatically identified and deployed. The goal is to make personalization automation a reality for all and it gets the job done quite smoothly.

Frequently asked questions (FAQs)

Do you have a free trial period?

Yes, Twik provides a 30 day free trial period to enable you to test their service before you  subscribe to a paid membership.

What are the different forms of payment that you accept?

You can pay with PayPal or credit card. MasterCard, Visa, Discover and American Express are all allowed.

Which upgrades are available to me?

You may change your Twik account at any point. Just choose the program which you want to turn to and type your account information. Your date of account renewal will be updated automatically.

Are there any up-front costs or long-term commitments?

Certainly not. Twik is a platform that you can use on a monthly basis. You must stick to the terms and conditions, and you will never be asked to sign an agreement or charged any additional costs. Twik can be used as often as you like, and you can quit at any point.

Do you have an Enterprise plan?

Yes, Twik does offer an Enterprise plan via its twik+ version. If you wish to know more about it, then we recommend you to visit their company website (twik.io) or write an email to marketing@twik.io for further information. Impressive SLAs, Personalized interactions and outstanding assistance are all part of their business services.

Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. Debut writings may not be perfect. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

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