We’ll also compare ClickMagick and Voluum on several key criteria, including pricing, features, ease of use, customer support, and more.
So let’s dive in and get started!
Bottom Line Up Front:
Simply said, ClickMagick is the greatest marketing tool available today. It’s cheap and has everything you need to build and monitor successful advertising campaigns.
You can simply increase your plan as your company expands, and the inexpensive beginning price makes it a good option for anybody just getting started.
Yet, Voluum may be a better choice for big businesses since it caters to teams and many users more effectively.
Content Outline
ClickMagick Vs Voluum 2024: Overview
What is ClickMagick?
ClickMagick is a comprehensive online tracking tool that helps businesses track and optimize their marketing campaigns.
It is designed to provide detailed insights into website visitor behavior and campaign performance, helping users make informed decisions that can improve their return on investment (ROI).
One of the key features of ClickMagick is its industry-leading tracking links, which allow users to monitor and improve their entire sales funnel.
These links are designed to track every step of the funnel without the use of tracking links or redirects, using industry-standard UTMs instead.
This allows users to accurately measure the effectiveness of their campaigns and make data-driven decisions. Another major feature of ClickMagick is its cross-device monitoring capabilities.
With the average internet user having 3.2 devices, it can be difficult to track their genuine activity using basic tracking software.
ClickMagick’s cross-device monitoring, however, allows businesses to track purchases across devices, so they can accurately measure where their visitors are coming from and how they discovered their product or service.
ClickMagick also offers powerful retargeting tools, which can help drive sales by presenting ads to visitors wherever they go on the web.
By adding a tracking pixel from any retargeting network to their link tracking, users can reach out to potential customers who have already shown interest in their product or service.
In addition to these features, ClickMagick offers a range of other tools to help users optimize their campaigns.
Its advanced algorithms, for example, split-test advertising to see which performs best over time.
Its click rotators allow businesses to distribute traffic to as many URLs or link instances as needed for their campaign.
ClickMagick also provides automatic bot screening, which filters and stops bot clicks that can distort metrics and waste ad spend.
What is Voluum?
Voluum is a cloud-based performance-tracking platform that is designed to help businesses monitor and analyze their advertising campaigns.
The platform offers a range of features that allow users to track their campaigns in real-time, set up custom conversion tracking, and optimize their advertising strategies based on data insights.
One of the key features of Voluum is its advanced tracking capabilities.
The platform allows users to track their advertising campaigns across multiple channels, including social media, search engines, and mobile apps.
This makes it easier for businesses to get a comprehensive overview of their advertising efforts and identify which channels are driving the most conversions.
In addition to tracking, Voluum also offers a range of optimization features. The platform uses advanced algorithms to automatically optimize campaigns based on data insights.
This means that businesses can maximize their advertising ROI without manually adjusting their campaigns.
Another notable feature of Voluum is its reporting functionality. The platform offers a range of customizable reports that allow businesses to view their campaign performance data in real-time.
Users can also set up alerts and notifications to receive updates on their campaigns’ performance, ensuring that they are always up-to-date with the latest data insights.
How Does ClickMagick Work?
ClickMagick uses industry-leading tracking links to monitor and improve your whole sales funnel.
The program tracks every funnel step without tracking links or redirects using industry-standard UTMs.
The typical internet user has 3.2 devices, making it hard to measure their genuine activity using basic tracking software.
ClickMagick’s cross-device monitoring lets you track purchases across devices, so even if a person sees a website on their phone and then buys from it on their desktop a week later, you’ll know where they came from and how they discovered your product or service.
Advanced algorithms split-test your advertising to see which performs best over time. You will be notified, and your traffic will immediately be transferred to the statistically valid winner.
ClickMagick’s powerful retargeting tools may drive sales by presenting your ads to visitors wherever they go on the web. Add a tracking pixel from any retargeting network to your link tracking.
“Click Rotators” distribute traffic to as many URLs or link instances as needed for your campaign.
ClickMagick has the greatest click rotators in the business, and they work best with email marketing, solo advertisements, affiliate marketing CPA offers (excellent for affiliate marketers), and ad co-ops.
There are 5 kinds of rotators with hundreds of possibilities, and you can send traffic depending on location, device type, time, and more, so you have endless versatility and can do things most other systems can’t.
Automatic “Bot” screening lets you filter and stop Bot clicks, which might screw up your metrics and waste your ad spend, even if they’re not malevolent.
The affiliate marketing tools enable you to generate unique dynamic affiliate links for affiliate tracking, giving you complete control over the sales process even when advertising deals you have no influence over.
You may outsell other affiliates using automated split testing for affiliate links. ClickMagick can also analyze your traffic quality to determine which sites are worth your money.
To help you choose where to advertise and concentrate on high-quality traffic sources, the program automatically assigns a traffic quality score to each tracking link.
Your links are monitored 24/7 for uptime data, so you can easily notify downed sites and avoid paying for dead links.
Whenever a site with one of your links goes down, you’ll get an email so you may stop or reroute your advertisements to avoid losing money.
Geo and mobile targeting are two ClickMagick capabilities that let you dynamically direct users to various sites depending on their location and device.
How Does Voluum Work?
Voluum tracks all affiliate marketing in one spot. Its various data centers on 5 continents and 100% uptime since 2015 ensure no click loss while monitoring campaigns.
Onboardings and webinars help you get started. Step-by-step tutorials let you put up campaigns in minutes.
Track numerous third-party offers, creatives, referral URLs, device types, browsers, and more.
The direct tracking pixel helps get visitors to your offerings faster, even in sluggish internet locations, by tracking with and without redirection.
Voluum tracks your expenditures and payments, so you can calculate how many events your campaigns created and how much they cost you to determine how much you made and your ROI from each campaign. CPC, CPM, CPA, and Revshare models measure costs.
Your tracking domains are SSL-encrypted, so search engines won’t flag them as suspicious, and you won’t lose clicks from a “not secure” landing page.
Custom conversion monitoring lets you know where your conversions are coming from and the lifetime value and total revenue from each tracking link.
Real-time analytics tools enable you to study affiliate data to make lucrative choices. Data grouping and digging down let you examine deep levels of data in reports for meaningful insights.
The analytics dashboard shows all visitors, clicks, and earnings, so you can instantly see gaps and improvements.
You may view all of your campaign data in real-time to respond swiftly to opportunities and obstacles to decrease risks and save money on badly performing campaigns.
The mobile app allows you to monitor your performance on the move so you can respond swiftly and make adjustments as needed to maximize earnings and avoid waste.
Auto-optimize all advertising using AI optimization. Advanced targeting and rules let you reach the proper audience and maximize conversions.
Voluum’s automation tools allow you to rapidly determine which campaigns are most engaging and performing best by running A/B testing automatically.
Voluum’s anti-fraud tool detects bot traffic and provides proof for chargebacks against dishonest publishers, saving you money.
You may explore Voluum’s marketplace to get the greatest affiliate deals without spending hours looking.
ClickMagick Vs Voluum: Features Comparison
Tracking Modes: Redirect vs Direct
Tracking modes are used to collect data on website visitors and determine the effectiveness of an ad campaign. ClickMagick and Voluum both support redirect tracking and direct tracking.
- Redirect Tracking
Redirect tracking involves rerouting visitors to a preferred URL. It is not entirely compliant with paid ad platforms like Google Ads, but both ClickMagick and Voluum support its use to some extent.
ClickMagick achieves redirect tracking through “ClickMagick tracking links”. It recommends its use when users have simple tracking needs.
Setting up a link in ClickMagick is a simple process that takes a few steps. Users can go to Links, create a new link, and fill in the details under the ” basic ” tab.
On the other hand, Voluum supports redirect tracking by first rerouting visitors to Voluum servers.
Voluum collects information about the click, places a cookie in the visitor’s browser, and then sends the visitor to a destination URL.
This process can happen several times in a campaign, depending on the number of offers or landing pages set.
- Direct Tracking
Direct tracking addresses some of the challenges posed by redirect tracking.
It develops faster response times and easily tracks organic traffic. Direct search also complies with most ad platforms, such as Facebook and Instagram.
ClickMagick lets users use ClickMagick campaigns to generate and add UTM parameters to their URLs and track an entire sales funnel.
UTM parameters are the text that appears at the end of a URL. ClickMagick campaigns install first-party tracking cookies on the user’s domain.
This is safer and better than using third-party cookies, which are typically used to “spy” on visitors for the sole purpose of serving ads.
Users also have the option of deleting first-party cookies, while this is not possible for third-party cookies.
Therefore, by using first-party cookies, ClickMagick helps users comply with users privacy concerns.
Voluum’s direct tracking links are straightforward to build, but there are quite a few steps that need to be taken before building the actual tracking link.
Users need to add an offer, a traffic source, and a landing page. The process can be overwhelming, but Voluum provides detailed help material to guide users through the process.
When it comes to the actual tracking link building, users have two options for creating direct links: create direct links to a landing page and an offer, or create a direct link to an offer only.
PPC Campaigns
Pay-per-click (PPC) is an advertising model used to drive traffic to a website or offer. ClickMagick and Voluum both support PPC campaigns, but they have some differences in their approach.
ClickMagick allows users to create PPC campaigns on advertising platforms like Google Ads, Facebook Ads, and Microsoft Ads.
Users can set up their campaigns just like they would on a PPC advertising platform. For example, for Google Ads, users can set keywords, define cost medium (e.g., CPC, CPA, CPM), and track reports for every keyword they define.
Voluum integrates easily with traffic sources such as Google Ads and Facebook, making it easy to set up and manage PPC campaigns running on those platforms.
However, users need to integrate Voluum with a traffic source first before running a campaign.
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Conclusion: Clickmagick Vs Voluum 2024
In conclusion, both ClickMagick and Voluum are powerful and reliable tracking solutions for online marketers.
They both offer a range of features to improve ROI and provide valuable insights into traffic sources, campaigns, and more.
Ultimately, the choice between the two should come down to personal preference and your unique needs as a marketer.
If you need detailed analytics on all aspects of your campaigns, then Voluum would be the better option.
However, if you are looking for an easy-to-use alternative with plenty of automation options, then ClickMagick is definitely worth considering.
Whichever you choose, you will have access to quality performance analysis tools that can help make your advertising efforts more effective and profitable.
