In this article, we have featured How to Create the Ultimate Lead Capture Page In 2023. When I originally started my company four years ago, I designed the very first lead capture page I would ever use.
I am going to come clean with you right now and tell you that I had no idea what I was doing. I intended to publicize the services that I offer, expand my brand, develop an audience, and get new customers.
And here I was, under the impression that I’d designed a campaign that would accomplish all of that and more. But since I ran my first campaign, I’ve gained a lot of knowledge, and the one thing I can say for certain is that I did practically everything wrong.
Therefore, whether you are just beginning your adventure in marketing or are attempting to improve your conversion rates—aren’t we all?—here are some things I wish I had known when I designed my first lead capture page.
If you follow these 11 guidelines, you will be able to bring in more prospects and exceed the targets you set for your campaign.
What exactly is “Lead Capture”?
The process that takes place when a visitor visits your website and becomes a lead is referred to as “lead capture.” This typically occurs when a user interacts with a page in the manner that the page’s designer intended.
Filling out a form, completing a transaction, or following through on a link all fall under this category.
The layout and style of a lead capture page are two of the most important factors in determining its level of success. Lead capture forms’ primary objective is to assemble information on customers that may be repurposed at a later time for the benefit of the business.
In order to be successful, lead capture forms need to satisfy two crucial requirements: first, they need to appeal to the emotional sensibilities of consumers; second, they need to attract visitors who are most likely to become customers.
It is also important to keep in mind that you should avoid trying to make individuals buy something against their will.
One of the primary objectives of a lead capture form is to provide customers with the opportunity to gradually become acquainted with a certain brand. Now, here is what you should do.
Tips to Create Better Lead Capture Pages in 2023
1. Compose a Headline That Complements Your Message
You’ve completed the research on the target audience and the work on the quality of the reward; now it’s time to put together the lead capture page.
Your attention-grabbing headline is the phrase that, in just a few words, will convey to the audience exactly what it is that they will be getting when they sign up for whatever it is that you’re offering.
Maintain coherence in your messaging throughout the consumer journey, from advertisements and emails to the actual lead capture page itself. Your audience will appreciate the simplification and increased clarity brought about by a consistent message.
2. Make Use of Pre-Designed Lead Capture Pages
You may construct a lead capture page quickly and easily thanks to the availability of several template options.
If you utilize a CRM (like Unbounce) that has a built-in lead capture page builder, then your leads will be automatically synchronized into your CRM.
Get familiar with the features that come with the lead capture page builder that you have chosen to use so that you can extract the maximum value from using it.
As soon as you have your template, it is time to start adding the elements that will cause your visitors to become customers.
3. Be Aware of Your Destination
Your landing page’s sole responsibility is to collect leads (and it needs to do it well). Decide what you want your page to achieve before you start planning a wonderful layout or writing an attention-grabbing headline for it.
What exactly is it that you want to accomplish? You should begin the process of developing your goal by considering the audience for whom you will be constructing the lead capture page.
4. Compose a Call to Action that Can Be Followed Through
The button on the page that encourages the reader to proceed to the next stage of the process is referred to as the “call to action.”
The content on this relatively insignificant button might not seem crucial, but making even minor adjustments to your CTA buttons can raise your click-through rate by up to 90%. Your call to action needs to get people to take action.
It’s possible that ‘Learn More’ is acceptable, but ‘Get Your Ebook’ makes it clear to the reader exactly what they’ll get if they click that button. Unbounce offers a large number of call-to-actions (CTAs) that may be used for every kind of campaign or lead capture type in our template collection.
5. Make Sure Your Form Is Perfect
In order to make your lead capture page as effective as possible, you need to examine each minute aspect and determine whether or not there is a simpler approach to achieve the desired outcome.
Any adjustment that you are able to make that requires less labor, less thought, or less reaching for a wallet on the part of your prospect can help to enhance your conversion rate.
By turning on auto-fill fields, you may cut down on the number of steps that your prospect must take before clicking the call to action. Therefore, you should perform the hard work for them by utilizing auto-fill fields for their name, email address, and credit card number.
Conclusion: How to Create the Ultimate Lead Capture Page
Lead capture pages often have a single offer that serves as the primary focus of the page. This feature makes these pages ideal for use in paid advertising as well as organic marketing.
The consumer is aware of how to opt in and of the benefits that come with doing so. Websites, on the other hand, often include a greater number of links and buttons, which can divert your visitors’ attention away from the actions you want them to take (aka opt-in).
Do not misunderstand me; however, a website is necessary for your company. They are wonderful for providing an overview of your company and for establishing a presence online.
It is helpful to think of your website as the “Table of Contents” for your business, and your landing page as the “chapter” that the majority of your visitors are interested in reading.
The presence of a unique offer and a concentration on achieving just one objective makes lead capture pages the superior method for gathering leads.
Because there is a lower chance of people getting confused when they visit a dedicated page for lead generation rather than a website, you will have an advantage over your competitors.