Kartra A/B Testing & Split Testing Functionality: Everything You Need To Know

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Kartra provides a powerful A/B testing feature that enables you to conduct split tests on your live webpages and sales funnels, allowing you to experiment with various elements such as text, buttons, images, and more to optimize your conversions.

This A/B testing tool is seamlessly integrated into Kartra’s platform, and it’s accessible to users on all subscription plans, making it a fundamental and inclusive part of the service.

Read the Kartra Review as we cover all the features of it in detail.

kartra’s A/B Testing and Split Testing Features

Kartra’s A/B and split testing functionalities improve the performance of your website by making slight adjustments or comparing two distinct pages that have different elements.

Kartra AB Split testing feature

For instance, you can use this process to determine whether a specific headline is more effective at converting customers compared to another. In Kartra, the procedure involves setting up two identical pages while modifying the single element you wish to test.

You can direct your leads to both pages, assigning a specific percentage of leads to each page. Kartra automates the distribution of leads to the pages according to your chosen percentages.

Kartra’s system automatically tracks the performance of each page in terms of lead conversion. This data lets you easily identify which page yields superior results, enabling you to decide which page to feature and employ moving forward.

What does the Kartra split test do?

Since this feature involves splitting two pages against each other, you can test any element comprising a page. This means you can experiment with and compare various components, such as text, images, buttons, and more, to determine which combination produces the most favorable outcomes.

Here is what you can test:

  • Images
  • Prices
  • Call to actions
  • Color scheme
  • Copy
    • Titles
    • Text
    • Bullet points
    • Captions
  • Buttons
    • Text
    • Copy
    • Color

Benefits of Using Kartra A/B Testing

1. Enhanced User Experience: By testing different elements of your landing pages, emails, and sales funnels, you can discover what appeals most to your audience. This leads to a better user experience, as you’re tailoring your content to meet the preferences of your visitors.

2. Increased Conversion Rates: A/B testing allows you to make data-driven decisions rather than relying on guesswork. By identifying which version of a page or element performs better, you can optimize your campaigns for higher conversion rates, whether that’s more sales, sign-ups, or another action.

3. Improved Content Effectiveness: Kartra’s A/B testing can help you refine your messaging and content strategies. Testing different headlines, call-to-action buttons, images, or a copy can reveal what resonates best with your audience, leading to more effective communication.

4. Cost Efficiency: Making the most out of your marketing budget is crucial. A/B testing with Kartra helps ensure that you’re investing in strategies that yield the best return on investment (ROI). By focusing your resources on what works, you can avoid spending on less effective tactics.

5. Risk Mitigation: Before rolling out major changes, A/B testing allows you to test the waters with a smaller segment of your audience. This minimizes the risk associated with website overhauls, campaign launches, or new product introductions.

6. Data-Driven Insights: Kartra’s A/B testing provides valuable insights into your audience’s behavior and preferences. This data is instrumental in guiding future marketing strategies, content creation, and product development.

7. Competitive Advantage: By continuously optimizing your digital marketing efforts through A/B testing, you can stay ahead of the competition. Understanding what works best for your audience can give you an edge in a crowded marketplace.

Which Kartra Plan allows A/B Split Testing?

Plan Name A/B and Split Testing
Starter Included
Growth Included
Professional Included

A/B testing and split testing are integral components of Kartra’s platform, and they are accessible across all subscription plans. Whether you choose the entry-level Starter plan, Growth plan, or Professional plan, you can conduct A/B testing and split testing on all of your pages.

This ensures that all Kartra users can benefit from these valuable optimization tools regardless of their chosen plan.

How do I A/B Test on Kartra?

To perform A/B testing in Kartra, follow these step-by-step instructions:

1. Keep two you have two pages ready for testing, either within Kartra or externally. If you haven’t set them up yet, start creating these pages.

2. From your Kartra dashboard, navigate to the “Pages” section.

3. Select “Split Tests.”

Get started with Kartra

4. Click on the green “+ Split Test” button located at the bottom right-hand side of the screen.

5. Name your A/B split test campaign in the “Campaign Name” field and select “Next.”

Create campaigns on Kartra

6. Choose the pages you want to A/B test and determine the percentage split of traffic for the pages being tested.

Split pages in Kartra

7. If you’ve created a page in Kartra that you wish to test, click the “Destination Page” dropdown menu. Then, select the relevant site and Kartra page from the subsequent dropdown options.

8. Repeat this step for the second page you want to test.

Add destination page in Kartra split test

9. Set your goal from the dropdown menu and define the trackable event. Afterward, click “Add.”

Set up new goal- Kartra spli test

10. You can either let Kartra automatically select the winner or manually choose the winning page based on criteria such as page visits, goals, or revenue. If you opt for auto-selection, Kartra will halt the split test once the goal is reached and redirect all traffic to the more optimized page.

Selecting Kartra winner- Kartra split pages

11. You can tag your split test or use a tag you’ve previously set up, and then click “Next.”

Adding tag to Kartra campaign

12. Your A/B split test will now be configured, and you can access it through the link provided on the completion page.

13. You can use this link when sourcing lead traffic from various channels such as emails, Meta ads, or other marketing campaigns.

Final step in Kartra page split test


❓What is A/B split testing in Kartra?

A/B split testing in Kartra allows you to compare two versions of your web pages, emails, or sales funnels to see which one performs better. By changing one element at a time (like headlines, images, or call-to-action buttons), you can measure the impact on conversions or other key performance indicators (KPIs).

👀Can I use A/B split testing for emails in Kartra?

Yes, Kartra allows you to conduct A/B split tests on your email campaigns. You can test different subject lines, email content, images, and calls to action to see which version yields the highest open rates, click-through rates, or conversions.

🧐Does every Kartra plan include A/B split testing?

Yes, A/B split testing is included in all Kartra plans, from Starter to Proffessional. However, the extent of resources available for conducting these tests, such as the number of leads and bandwidth, will vary depending on the plan you choose.

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In conclusion, Kartra’s split testing feature is a powerful tool for optimizing your online marketing efforts. The ability to compare and fine-tune individual elements of your web pages and funnels allows you to make data-driven decisions to improve conversion rates.

Whether you’re on the Starter or Platinum plan, Kartra ensures that this essential feature is accessible to all users, making it a valuable asset for businesses of any size. By following the simple steps, you can harness the potential of A/B testing within Kartra to boost your marketing campaigns and drive better results.

Diksha Dutt

Diksha Garg, is an experienced writer who specializes in writing about web hosting in easier way. She also loves writing about web hosting, graphic design, content management and other stuff. Before she started writing for Affiliatebay, Diksha has spent ten years doing freelance writing, graphic design, and clicking cool photos. She's a web hosting expert and an artist, and she shares her knowledge with people on various forums. Diksha cares a lot about saving the environment, fighting climate change, and making sure everyone is treated fairly. Right now, she's learning even more about journalism and always finding new ways to share her knowledge about web hosting in a simple and friendly way. Connect with Diksha on Linkedin and Instagram

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