Kartra Email Marketing 2024: Everything You Need To Know About

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Hey everyone! Let’s talk about Kartra Email Marketing.

If you’re like me, trying to make sense of all those complicated email tools can be a headache. But guess what? I found Kartra, and it’s a game-changer.

It’s like having a super easy, all-in-one tool that handles everything email-related. Whether you’re sending out newsletters or setting up those fancy automated emails, Kartra makes it a breeze.

And the best part? You don’t need to be a tech wizard to use it. So, if you’re tired of juggling complicated email stuff and want something that works, stick around.

I’m about to dive into why Kartra Email Marketing might be the solution you’ve been looking for.

Also Read: Kartra Review

Why Email Marketing is a Great Choice for Your Business?

Email marketing holds a dominant position in B2B communication, accounting for over 73% of their interactions.

Partnering with a proficient email service like Kartra Mail can dramatically shift your sales from low to high conversions in just a few weeks of strategic implementation.

Here’s why the Kartra email marketing platform should be your go-to choice:

1. Maintaining Connection with Your Audience

Email marketing offers immense potential to keep your audience engaged and informed. When you position yourself as an authority in your field, your audience is likely to remain loyal.

A simple email saying, “Hello, valued customer, check out our latest offer,” can prompt them to explore your proposal without hesitation.

2. Engaging Customers Instantly

With studies indicating that 54% of emails are opened on mobile devices, it’s a crucial opportunity to boost your open rates. Select a platform that enhances your ability to increase both open and click-through rates, thereby elevating your conversion rates.

3. High Engagement Rates with Emails

Emails resonate with the timeless appeal of traditional mail. The natural inclination to open an email, especially with an engaging subject line, remains high. This aspect of human behavior makes email marketing highly effective.

4. Measurable Impact of Email Marketing

Email marketing is uniquely quantifiable among various marketing strategies. You can track metrics like delivery rates, bounces, unsubscribes, click-throughs, and open rates. These metrics are vital for gauging the success of your campaigns.

5. Personalized Email Targeting

For lead nurturing, email marketing is unmatched. Its capacity to deliver tailored messages to specific audiences makes it highly effective. By showing your audience precisely what they’re interested in, you can guide them toward favorable decisions.

Kartra Email Marketing Features:

Kartra is super easy to use. You can set up marketing campaigns that work automatically in just a few minutes. It’s great for all kinds of online businesses.

It has built-in tools that can make your marketing better. You can make sure your leads feel special and get more people to open and click on your emails.

Kartra email marketing

All these features make Kartra email marketing a reliable choice. Let’s look at each of these features:

1. Lead Tagging 

Kartra has a feature that lets you tag leads when they take actions, like buying something or leaving items in their cart.

This tagging helps you keep track of a customer’s shopping journey and is important for understanding how users interact with your product.

2. Pre-built Templates 

Kartra offers different email templates and ready-made campaigns. Users can choose the product or service they want to promote and get started easily.

Kartra page templates

These campaign templates include various assets like sales and checkout pages, not just emails.

Since Kartra is an all-in-one platform, users can easily connect all these different parts together. Let’s look at these templates:

  • Video sales letter
  • Squeeze page
  • Sales letter
  • One page
  • Prospector
  • Digital Agency

3. Behavior-Based Automation 

You can automate your emails in Kartra because all marketing campaigns are set up in the Communication or Campaign and Funnels sections.

Kartra behavior based automation

When a contact joins a group or list, the emails will run automatically, and the lead will go through the sequence.

Kartra users can also choose when to send emails, like a specific time and date or a little while after joining a group.

Kartra can be set to do things based on what a visitor does. For example, if someone leaves their cart without buying, they can get a message encouraging them to come back or a special deal to tempt them to return.

Another powerful automation tool in Kartra is the “Split and Go Tool.” This tool allows users to create conditional paths that can change the campaign’s direction for a recipient based on whether certain statements are true or false.

4. Intelligent Split Testing

Intelligent split testing in email marketing is a strategy that helps you save money and avoid wasting your marketing budget.

Kartra Split testing

Instead of sending out a big batch of campaign emails all at once, this feature lets you do split tests to determine which email message works the best. It ensures you send the right information to the right people at the right time.

6. Analytics and Reporting

Kartra mail analytics

Kartra provides various tools to help businesses understand how their marketing campaigns are doing and find ways to make them better:

  • Open Rates: This shows how many people open your emails and what percentage of recipients are opening them.
  • Click-Through Rates: It tells you how many readers are clicking on buttons or links inside your emails.
  • Goals: You can track how many recipients are doing what you want them to do, like signing up, scheduling a call, or making a purchase.
  • Delivery Times: You can check when most people open their emails so you can send them at the right times.
  • Unsubscription and Spam: You can see which emails make people unsubscribe or report as spam.
  • Revenue: You can find out how much money you’re making from each email and each click.

7. Email Personalization

If your email looks suspicious, it might end up in the spam folder or be marked for deletion. But when you send a personalized email, it can have a positive impact on the recipient and make them more likely to open it.

Kartra’s email feature can change the email to match what each person likes, which makes it more likely to be opened.

8. Email Integrations

Kartra offers five native integrations with the following:

  • KartraMail
  • SendGrid
  • PostMark
  • MailGun
  • ElasticEmail

You can access more integrations via Zapier workflow automation.

Guide to setup Kartra Email Marketing

Kartra mail is a great tool to create clean emails and make sure they end up in the recipient’s inbox, where they’re more likely to be seen.

But to get the best results, you must know how to do it right. This section will teach beginners how to use Kartra’s email broadcasting effectively.

The training covers starting with Kartra, setting up a marketing campaign, increasing product sales, and preparing for a successful product launch using email marketing.

Step 1: Create a Kartra Account

Getting a Kartra account is a great way to learn about top-notch email marketing. The exciting news is that you can try Kartra for almost free.

The best part is that when you sign up for a plan, you’ll activate a second trial offer, which gives you up to 30 days of a trial period.

Kartra offers three  monthly pricing plans:

  • Starter: $119/mo
  • Growth: $229/mo
  • Professional: $549/mo

What’s even better is that Kartra doesn’t charge extra fees for transactions, making it a great opportunity.

Step 2: Create an Email Campaign

Next, move over to the “Communications” tab at the top of the page and pick the type of email campaign you want to make.

Then, click on the green “Create Campaign” button at the lower right of the screen.

Create kartra email campaigns

A pop-up window will appear, asking you to give a name to your new email campaign. After naming it, click “Save” to move forward.

Step 3: Configure Email Campaign

Now, choose the “Send by Email” option.  Double-check the fields below to make sure everything is correct.

Click “Save,” and then at the bottom of the page, click “Save and Next.” From the drop-down box, choose the lead segment you want to send your emails to.

Kartra broadcast templates

Step 4: Set up Campaign

Now, pick the kind of email broadcast you want to send. You can choose either a Single Email or an A/B Split Test.

Use the email builder to design the email you want to send.

Once you’re done, click “Save and Next” to move forward.

In the next step, you can use the ‘If’ and ‘When’ logic to set up the automation rules. After configuring your flow’s settings, click “Add” and “Save” to continue.

Now that the email is ready and automation settings are set, the second-to-last step is deciding when to send the email.

Kartra Email Marketing Integrations

kartra integration

Kartra offers five native integrations with the following:

  • KartraMail
  • SendGrid
  • PostMark
  • MailGun
  • ElasticEmail

Kartra’s email marketing integration offers a seamless and efficient way to enhance your email campaigns.

By connecting with popular SMTP services like Mailgun, you can easily overcome Kartra Mail’s volume restrictions and optimize costs.

The integration process is straightforward: set up an account with your chosen SMTP provider, disable any conflicting tracking settings, and enter key details like API key and domain into Kartra’s integration settings.

This integration not only broadens your emailing capacity but also ensures more effective and targeted email marketing strategies. Remember to test your setup with a sample email to ensure everything runs smoothly.


❓Is Kartra Email Marketing suitable for beginners?

Absolutely. Kartra Email Marketing is designed with a user-friendly interface, making it accessible for beginners. It also offers a range of templates and drag-and-drop tools to simplify the process of creating emails and automation sequences.

🧐How does Kartra ensure high email deliverability rates?

Kartra focuses on maintaining high email deliverability rates by implementing best practices like proper list management, regular list cleaning, and providing tools to create compliant emails that reduce the likelihood of being marked as spam.

👀Are there any templates available in Kartra Email Marketing?

Yes, Kartra offers a range of customizable email templates. These templates cater to various styles and campaign types, making it easier for you to create visually appealing and effective emails.



Kartra Mail is a modern email platform with lots of features.

First, you can use beautiful, professionally designed email templates to create emails you’ll be proud to send.

But that’s just the start. Kartra Mail can automate your entire marketing campaign.

With Kartra, you can set up automation based on what your leads do. Plus, it helps you pick the best emails to send with smart testing.

Most importantly, Kartra Analytics is there to keep you informed about what’s going on with your business.

Diksha Dutt

Diksha Garg, is an experienced writer who specializes in writing about web hosting in easier way. She also loves writing about web hosting, graphic design, content management and other stuff. Before she started writing for Affiliatebay, Diksha has spent ten years doing freelance writing, graphic design, and clicking cool photos. She's a web hosting expert and an artist, and she shares her knowledge with people on various forums. Diksha cares a lot about saving the environment, fighting climate change, and making sure everyone is treated fairly. Right now, she's learning even more about journalism and always finding new ways to share her knowledge about web hosting in a simple and friendly way. Connect with Diksha on Linkedin and Instagram

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