Are you an aspiring online entrepreneur looking to start a profitable business in 2023? Consider selling digital products on Etsy, the popular online marketplace for handmade and vintage items.
According to recent statistics, there are over 90 million active Etsy buyers worldwide, and the platform generated over $10 billion in gross merchandise sales in 2021.
With its vast audience and easy-to-use platform, Etsy is an ideal place to sell digital products that cater to a variety of interests and needs.
So what kind of digital products can you sell on Etsy in 2023? The options are endless. From printable artwork and planners to digital invitations and tutorials, there are plenty of creative and practical products that can attract buyers.
For example, you could create and sell editable wedding invitation templates or offer a collection of watercolor illustrations for instant download.
The key is to find a niche that aligns with your skills and passions and appeals to a specific audience. With a bit of research and creativity, you can turn your digital products into thriving businesses on Etsy.
Arts & Crafts Digital Products to Sell on Etsy
You can sell digital products on Etsy in the arts & crafts category by following these suggestions and examples.
1. Crochet Patterns
Most people who shop on Etsy are crafters or makers, so crochet patterns are one of the most popular digital goods. As you might already know, crochet is a craft in which yarn is looped through a hook to create fabric.
Crochet patterns are instructions for how to make certain patterns. Most of the time, they have pictures, diagrams, and step-by-step directions.
The great set of crochet hoop earring patterns on HappyPattyCrochet shows how profitable it can be to sell crochet patterns. Nearly 50,000 digital goods have been sold so far.
And if each sale is worth more than $12, that’s more than $500,000 in sales. There’s no question that the eye-catching pictures and the fact that the seller is selling 6 different patterns in one bundle have helped with this.
2. Sewing Patterns
Sewing patterns are computer downloads that show you how to turn fabric into clothes. Most of the time, they show you what to do with plan templates, step-by-step guides, and pictures.
If you send your sewing plans in PDF format, your customers can print them out at home.
These Daphna pants patterns are very popular, and it’s easy to see why: they look great and are very trendy right now.
3. Coloring Pages
If you thought coloring books were only for kids, you were wrong. Adult coloring books are very popular right now, so it’s not surprising that this kind of digital product sells really well on sites like Etsy, where buyers are more likely to be creative.
In the set, there are more than 200 pages with geometric designs. As a bonus, the seller has added 9 “crayon”-looking Procreate paints for people who want to color them digitally. Many copies have been sold.
4. Wrapping Paper Patterns
People rush out to buy wrapping paper when the holidays come around. But wrapping paper in stores is usually too expensive, so smart shoppers buy digital wrapping paper designs and print them at home.
Try selling your own wrapping paper designs on Etsy. Sales tend to go up around the holidays because that’s when people spend more money.
Here are some ideas and examples of successful businesses that sell digital goods in the graphic design category on Etsy.
5. Lightroom Presets
Lightroom presets are like custom filters that you can add to your pictures with Adobe Lightroom. Etsy has a lot of high-quality Lightroom presets now because of Instagram stars and amateur photographers.
Influencers are a key market for preset sellers, so they are the ones who are especially targeted.
6. Procreate Brushes
Procreate is a well-known iPad app that lets you change pictures. There are a lot of brushes that come with Photoshop, but most graphic artists don’t use all of them. Because of this, Etsy is a great place to sell Procreate brushes that have been made just for you.
DrifterStudio has sold many Procreate brushes on Etsy. This item is all about watercolor brushes, which, as you can see, are in high demand.
7. Printable wall art
Wall art is one of the most-bought items on Etsy. If you are a good artist or designer, you can sell digital versions of your work that people can print at home and hang on their walls.
Map prints are very popular right now. Etsy seller PaperEmporiumCo has taken advantage of the trend by selling custom wall art map prints for any place.
8. Photoshop actions
Actions in Photoshop are a group of jobs for editing that has already been done. You can load them and play them on any file to make different effects.
It makes it easy for designers to add the same effects to any picture over and over again without having to edit it by hand. Almost everything has a way to do it.
There are actions that make 2D images look like they are in 3D, and there are also actions that turn photos into sketch art.
With this great action bundle from PrintableArtDigital, you can make your pictures look like cartoons or vector art.
9. Clip art
Why not make your own digital art if you’re a good artist or graphic designer and sell it as clip art? It’s better to sell a lot of your clip art at once than to sell one piece at a time.
There are 15 PNG files in this set with a rainbow theme, which is one of Etsy’s most popular clip art sets. The book has been purchased by tens of thousands of people.
Fonts are another type of digital product that artists, makers, and crafters often buy on Etsy. On the platform, you can sell script fonts, serif fonts, sans-serif fonts, experimental fonts, etc.
But Cricut fonts, which are made for Cricut machines, are one of the most famous kinds of fonts.
11. Etsy Shop Banners
A sign for a shop is another digital item that people like to buy and sell on Etsy. The people who make signs can easily change them to fit what customers want.
This makes them more useful. This kind of digital file from Etsy is easy for business owners to use and is a cheap way to help small and new businesses.
Depending on the design, quality, and number of banners per deal, you can sell a single banner for $7 or a whole set of banners for $50.
If you are good at making images, you could sell them on Etsy and make a lot of money. It’s one of the most popular kinds of goods on the platform, but there’s a lot of competition, so you’ll need to price your services fairly.
Logolane is one of the best-rated brand shops on Etsy. They do custom logo creation for reasonable prices and let you make as many changes as you want. Files are sent digitally in different formats.
13. Video intros
Are you an experienced video editor who is familiar with Adobe Premiere Pro and Final Cut Pro? What if Etsy sold custom video intros for YouTubers?
14. Video Effects (VFX)
You could also sell collections of custom video effects (VFX) for the tools you use the most, like Premiere Pro, After Effects, Filmora, etc.
This VFX collection from BrixGraphic has effects like energy effects, shockwave effects, and smoke effects. It has been bought and sold by a lot of people.
On Etsy, pictures made by photographers who work on their own can be sold. You can sell prints of scenery, portraits, and even pictures of your own feet, which is a real niche.
Also, photography is a competitive area, so if you want to make sales, you’ll need to be good and find a hole in the market.
This mountain scenery photography print by LotusPrintStudio is a great example of how to sell photos on Etsy.
16. Zoom Backgrounds
In the last few years, a lot more people have started working from home, and many talks that used to happen in the office have been replaced by online Zoom meetings.
People want stylish Zoom themes more than ever because of this. Use Etsy to sell something you made. With this Etsy Zoom background, your real-life background is changed into a fancy office scene.
17. Custom Portraits
What is your skill level when it comes to making art? Consequently, you could charge customers a flat rate and offer them downloadable portraits on Etsy.
You can order watercolor wedding portraits from this seller.
Digital Products for sale on Etsy that are related to business
If you plan to sell business-related digital products on Etsy, here are some suggestions and examples of successful businesses.
Ebooks are another thing that sells well on Etsy. You can sell any kind of ebook, even ones that aren’t stories, like guides and worksheets.
Most of the best-selling apps are about arts and crafts because Etsy is for people who like to make things.
It’s not too expensive and has more than 93 pages with photos, sketches, and step-by-step directions. It’s not surprising that the seller has sold a lot of copies and gotten a lot of 5-star ratings.
2. Branding Kits
Businesses don’t just buy logos when they want to buy a brand. You could also sell other branding kits, like unique banners, icons, etc., that go with the ones you already have.
Find out about the brand branding kit from MBEPRINT. It has post themes, business cards, and more, as well as logos, pictures, banners, and icons for social media.
3. Business Cards
Business cards are doing so well because everyone seems to be an entrepreneur these days. On Etsy, you can sell business cards with one-of-a-kind images that can be downloaded.
4. Website Templates
If you are a skilled web designer, you could sell website page templates and themes as digital downloads on Etsy and make a lot of money. To get the most sales, you should focus on a specific area.
For example, you could make templates for photography-related websites or for a certain kind of online shop.
You can also look at the different website-building tools. Some of the most popular are WordPress, Squarespace, Shopify, and Wix.
5. Invoice Templates
Bills don’t have to be dull and uninteresting. You can make professional-looking statement templates and sell them on Etsy to small business owners.
DigitalTemplatePaper on Etsy sells an editable statement template that has already been made in 5 colors and has been bought many times.
6. Social Media Templates
Everyone seems to want to be a social media expert these days, so there is a lot of demand for social media templates.
Instagram highlight covers, Facebook highlight covers, YouTube banners, LinkedIn cover themes, and thumbnails are some of the things we’re talking about.
More than 120 people have bought this set of social media themes from Lolapapercenter on Etsy. It’s made for companies that deal with real estate.
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Conclusion: Digital Products To Sell On Etsy 2023
In conclusion, selling digital products on Etsy is a lucrative and growing market for creative entrepreneurs. With the increasing demand for digital products and the convenience of online shopping, it’s the perfect time to jump into the market.
According to Etsy, over 1.9 million sellers sold their handmade, vintage, and craft items on the platform in 2021, generating over $10 billion in sales.
By offering unique and high-quality digital products, such as printables, SVG files, and stock photos, sellers can tap into this market and reach a wider audience.
So, if you’re looking to start an online business or expand your existing one, consider selling digital products on Etsy in 2023.