How To Build Affiliate Marketing Website 2024– 10 Step Detailed Guide

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Imagine earning money online just with a website, without the hassle of creating products or services.

This is the world of affiliate marketing, a booming industry. A study predicted that U.S. businesses will spend $15.7 billion on it by 2024, an increase of $8.2 billion from 2022.

Investing now will put you in a strong position to reap these benefits in the future. But it’s not just about jumping in – success in affiliate marketing requires careful planning and smart strategies. In this article, I’ll walk you through building your first affiliate website and share tips to make money in this exciting field.

Content Outline

How to build Affiliate marketing website?

Starting an affiliate marketing website is like turning your interests into income. Here’s how you can do it:

1. Picking Your Niche

find niche

Think about what you love. Are you into gaming, cooking, or maybe fitness? Choose a topic you’re passionate about. Ask yourself:

What are my hobbies?
What jobs have I had?
What do I love doing so much that I lose track of time?
What do friends ask for my advice on?

A good niche should be something you’re excited about. Check if it’s popular using tools like Google Trends. If it’s something people are interested in and you can think of lots of content ideas, you’re on the right track!

Is Your Niche Seasonal?

Sometimes, a niche is busy at certain times of the year and quiet at others. This is called seasonality. If you choose a seasonal niche, you might earn a lot during busy times but less during quiet times.

It’s like having a snow shovel business. You sell a lot in winter but less in summer. It’s okay to have a seasonal niche. Just remember to save money from the busy months to help you through the slower months.

Do You Need Products or Services in Your Niche?

Your niche should have products or services for you to suggest to people. For instance, if you talk about gardening, you should have garden tools or seeds to recommend. A niche with many followers but no products won’t help you make money through affiliate marketing. You need things to promote to earn.

Are There Good Affiliate Programs in Your Niche?

To make money, your niche should have affiliate programs. Here’s how to find them:

Look at other websites in your niche and see what they promote.
Search “[your niche] affiliate programs” on Google.
Check networks like Clickbank and Amazon.
Amazon’s affiliate program is good to start with. Even if they pay a little less, you earn from everything people buy, not just what you recommend.

How Competitive Is Your Niche?

Know how tough the competition is in your niche. Use tools like Ubersuggest or Ahrefs to see the authority of other websites in your niche. High authority means more competition. But don’t worry! You can still succeed by focusing on less popular sub-topics within your niche.

Extra Tips for Researching Your Niche:

Try these tips as these have come out of more than 10 years of experience in Affiliate and will surely be of help to you

Browse website brokers like Flippa to see successful topics.

Use Ubersuggest to find topics with high search traffic but low competition.

Each of these sections simplifies the original content and makes it easier to understand, sticking to the core ideas while using straightforward language.

2. Finding the Right Affiliate Program

Now, look for companies that offer affiliate programs in your chosen niche. There are two main types:

The companies themselves run in-house programs like Amazon Associates.

Affiliate networks like ShareASale or Awin connect you to multiple brands.

WebinarJam affiliate program

Pick programs that fit your niche and check things like their reputation, how much they pay, and their rules.

For example, if you love technology, you might join Amazon’s program to promote gadgets. Or, if you’re into health, find a program that offers fitness products. Just make sure whatever you promote, it’s something you genuinely like and would recommend.

The following table summarizes what you should consider when choosing an affiliate program:

Factor Description
Commission Rate How much money do you earn from each sale? For example, video games on Amazon might give you 1%, while Hubspot offers 100% for the first month’s subscription.
Cookie Duration The time period during which you’ll earn a commission if someone makes a purchase. Longer duration usually means better chances of earning from a referred customer.
Product Quality How good the product is. People are more likely to buy high-quality products, which means more earnings for you.
Website Quality How professional and user-friendly the affiliate’s website is. A better website can mean more sales.
Time To Get Paid How long does it take for you to receive your earnings after a sale? Shorter times are generally better.
Recurring Commissions Whether you get paid only once or continuously for a subscription service, recurring commissions can provide a steady income.
Is It a Scam Checking if the program is legitimate and trustworthy. Avoid programs that seem dishonest or too good to be true.

3. Pick the Right Kind of Website Style

When you start an affiliate marketing website, choosing the right type of site is key. Here are five types to consider:

Create a Professional Website For Your Business

1. Blog

Think of a blog as your space to share ideas or tips about something you love. For instance, if you’re into travel, you could write about your adventures and include links to travel gear. For example, here at my site, we review products and services from different areas and give you honest feedback to help you make the best choice for your budget. Plus, we offer coupons that can save you up to 90% on your purchases.

2. Retail Listings

This type is like an online store, but instead of selling your own products, you list others’ products with affiliate links. For example, on my other site, SchemeNinja, we give a list of the top WordPress plugins that guarantee to help you reach your target audience effectively.

3. Product Review Site

Here, you can share your experiences with products you’ve tried. For example, covers everything from digital tools to tech, with affiliate links for each product they review.

4. Price Comparison Site

These sites help people find the best prices for a product. There are many price comparison sites, like flights and hotels, comparing prices across different websites.

5. Daily Deals Website

This type gathers deals and coupons from various places. Here, you can offer deals on everything from spa days to electronics. Like at Affiliate Bay, we have coupons for all tech-related products, and I assure you that these can help you SAVE A LOT.

Pro Tip: Look at top sites in your niche for ideas. Tools like SimilarWeb can help you find them. Then, choose a site type that suits you best – maybe even something unique that fills a gap in the market.

4. Picking a Domain Name and Web Hosting

domain name

After deciding on your website type, you’ll need two things: a web host and a domain name. Your web host is where your website ‘lives’ online, and your domain name is your website’s address that people type in their browsers.

Web Hosting

When choosing a web host, don’t just go for the cheapest option. Consider these:

Feature Description
Customer Support Choose a host with 24/7 support via live chat, phone, email, or tickets. It is essential for resolving technical issues quickly.
Affordability Opt for a host offering quality service at a reasonable price. A basic plan is usually sufficient for most needs.
Uptime Look for at least 99.9% uptime. Consistent uptime is crucial, as any downtime can mean lost revenue.
Speed Select a host with SSD storage, CDN integration, and caching functionality for faster load times. Important for user experience and retention.
Security Ensure the host provides SSL certificates, firewalls, and malware scanning. Strong security protects your site from attacks and keeps your data safe.
Scalability Choose a host that allows easy upgrading to accommodate your site’s growth.
Backup and Restore Select a host offering automatic backups, file retention, local downloads, and easy restore options. It is essential for recovering your site in case of data loss.

Domain Name

Choose a domain name that’s short, easy to remember, and includes keywords related to your content. If your audience is in a specific region, pick a regional top-level domain like .ca for Canada or .es for Spain.

Pro Tip: If you’re stuck on a name, use a domain name generator tool. Just input your niche keywords, and it’ll give you lots of ideas.

Selecting the right domain

Choosing the right domain name for your website is important. A custom domain name looks more professional than a free one that includes the name of the website provider. Your domain should be:

  • Short and simple: Try to keep it to three or four words.
  • Easy to remember and spell.
  • Include keywords: This helps people and search engines understand what your site is about.

If your audience is mainly in a certain place, pick a domain that matches that area. For example, use .ca for Canada or .es for Spain.

Attribute Description
Length Shorter names are better as they are easier to remember. Don’t compromise clarity or uniqueness for brevity.
Top-Level Domain (TLD) Use common TLDs like .com, .org, or .net. Prefer .com for trust and credibility. Other extensions like .org, .io, or .ai can also be successful, but avoid extensions like .biz and .info.
Domain History Opt for a fresh domain with no previous history. Check for past activity using Previous bad backlinks can harm your site’s reputation.
Memorability Choose a name that is memorable and leaves an impression. This increases the likelihood of future visits and recommendations.
Pronounceability Ensure the domain name is easy to pronounce. This aids in memorability and sharing.
Spelling Clarity Avoid ambiguous spellings. For example, ‘’ vs ‘’ can create confusion.
No Trademark Issues Avoid names similar to trademarked names to prevent legal issues. Use the TESS trademark database for checking.
Social Media Availability Check if associated social handles are available on platforms like YouTube, TikTok, Instagram, Facebook, and Twitter. It’s easier to build your brand with consistent handles across platforms. Claim all relevant handles as soon as you choose a domain, even if you don’t plan to use them immediately.
AI Assistance Utilize AI tools for creative brainstorming and idea generation.

Pro Tip: If you’re finding it hard to think of a good domain name, try a domain name generator. You just put in words related to your website, and it gives you lots of ideas.

I have made this checklist for you, which you can use to make the selection of your domain name easier

Good Domain Name Checklist

1. Domain Length

  • Short and concise
  • Clear and unique

2. Top-Level Domain (TLD)

  • Preferably .com for trust and credibility
  • Other acceptable TLDs (.org, .io, .ai)
  • Avoid spam TLDs (.biz, .info)

3. Domain History

  • Check for previous usage or history (Who. is)
  • I prefer a fresh domain with no negative backlinks

4. Memorability

  • Easy to remember Stands out and leaves an impression

5. Pronounceability

  • Easy to pronounce
  • Avoid complex or hard-to-say names

6. Spelling Clarity

  • No ambiguous spellings
  • Easy to spell correctly

7. Trademark Check

  • No trademark issues (Check TESS database)
  • Avoid names similar to existing trademarks

8. Social Media Availability

  • Check if social handles are available on major platforms
  • If unavailable, consider slight variations or a different name
  • Claim social media handles promptly

9. AI Assistance

  • Utilize AI for creative name brainstorming

5. Choosing a Theme and Installing Plugins

1. Selecting a WordPress Theme:

A theme decides how your website looks and functions. This includes layout, colors, and fonts.
You can choose from free to premium themes, each offering different features.

For example, popular themes like Astra, OceanWP, and Divi are known for their flexibility and ease of use. These themes are customizable and compatible with various page builders. Using a theme with Starter Templates can speed up your website setup.

2. Installing Essential Plugins:

Plugins add extra features to your website. Let me tell you the importance of the essential plugins so that you do not hesitate or resist installing them. Installing essential plugins on your WordPress website is a crucial step in ensuring its functionality, performance, and security.

Here’s why it’s so important:

1. Enhancing Website Functionality:

SEO Plugins: These are vital for improving your site’s visibility on search engines. They help optimize your content with keywords, meta tags, and more, making your site more discoverable to users.

Caching Plugins: They significantly speed up your website’s loading time. A faster site provides a better user experience, which is a key factor in retaining visitors and improving search engine rankings.

Backup Plugins: Regular backups are essential for safeguarding your website’s data. In case of technical issues or cyber-attacks, you can quickly restore your site to its previous state without losing important content.

2. Boosting User Experience:

Plugins can enhance the overall user experience on your site. For example, social sharing plugins make it easier for visitors to share your content, while contact form plugins allow for easy communication.

3. Improving Website Security:

Security plugins are crucial for protecting your site from malware, hacking attempts, and other vulnerabilities. They offer features like firewall protection, security scanning, and spam prevention, keeping your site safe and your visitors’ data secure.

4. Customization and Flexibility:

With plugins, you can customize various aspects of your site to better align with your brand and audience preferences. From customizing your site’s layout to adding specific functionalities like forums or online stores, plugins offer the flexibility to tailor your website to your needs.

5. Streamlining Affiliate Marketing:

For affiliate websites, certain plugins can manage and optimize affiliate links, making them more user-friendly and easier to track. This streamlines the process of updating and maintaining numerous affiliate links.

6. SEO and Marketing:

Beyond basic optimization, some plugins offer advanced SEO and marketing tools. These can include analytics for tracking visitor behavior, tools for A/B testing, and integrations with email marketing services.

7. Regular Updates and Support:

Plugins often come with regular updates and support from developers, ensuring they stay effective and secure over time. This is important for keeping up with evolving web standards and technologies.

Let me know, highlight, and give examples of my favorite plugins from which you can select and install. Trust me they are of absolute importance.

Plugin Type Purpose Examples
SEO Plugins Help your site rank better on search engines. Yoast SEO, RankMath, AIOSEO
Backup Plugins Provide a safety net for your content. UpdraftPlus, WP Time Capsule
Caching Plugins Help your website load faster. WP Rocket, W3 Total Cache, WP-Optimize
Security Plugins Protect your site from cyber threats. WordFence, iThemes Security, Sucuri

3. Design and Branding Essentials for Your Website

1. Choosing Your Brand Colors:

The colors you choose set the tone for your website and brand. Coolors. co is a free tool for generating color palettes.

How to Use It:

  • Press the spacebar to cycle through colors.
  • Lock the colors you like.
  • Continue until you find a palette that fits your brand.

2. Making Your Logo:

A logo is a visual representation of your brand.
Tool to Use: Canva – it’s free and user-friendly with lots of design options.
How to Create: Canva offers logo design tutorials to help you create your logo.

3. Creating Essential Pages:

Every website needs certain pages:

Initially, this may display recent posts. Customize it based on your theme’s options.

About Us Page: Explain who you are and what your site is about.

Contact Page: Include a contact form (use the Contact Form 7 plugin) and your contact information.

Privacy Policy and Terms & Conditions: Use to generate these legally required pages.

4. Setting Up Google Analytics and Google Search Console:

Google Analytics: This tool tracks internal metrics like pageviews, duration of visits, and top pages.

Google Search Console: Monitors your site’s performance in Google search results, including keyword rankings and traffic. This tool helps you monitor external metrics such as organic search traffic, click-through rate, and crawl errors.

Color and Logo: Begin with your brand’s visual identity – colors and logo. Use tools like Coolors and Canva for this.

Essential Pages: Set up basic but crucial pages like Home, About Us, Contact, and legal pages.

Tracking Tools: Utilize Google Analytics and Google Search Console to track and understand your website’s performance and audience.

4. How to Create a Logo with Canva for Your Website:

Step 1: Sign Up/Login to Canva

Go to the Canva website and sign up for an account if you don’t have one, or log in if you already do.

Step 2: Choose the Logo Design Type

Once logged in, search for ‘Logo’ in the design type. Canva will offer you a variety of logo templates.

Step 3: Select a Template or Start from Scratch

Browse through the available templates and pick one that aligns with your brand’s style. If you prefer to create your logo from scratch, you can choose a blank template.

Step 4: Customize Your Logo

Edit the template by changing text, fonts, colors, and other elements.
You can add your brand colors (that you might have chosen earlier) to maintain consistency.

Play around with different fonts to find one that represents your brand’s personality.
Incorporate icons or elements that are relevant to your brand. Canva offers a library of graphics and images to choose from.

Step 5: Incorporate Brand Elements

If you have specific brand elements like a tagline or a symbol, incorporate them into your design.

Step 6: Download and Use

Once you are satisfied with your design, download the logo in the desired format (PNG, JPG, etc.).
Use this logo on your website, typically in the header, and it can also be used for your site’s favicon, social media profiles, and other branding materials.

6: Creating Content for Your Niche

When building an affiliate marketing website, creating engaging and informative content is key. Here’s how to do it:


1. Product Reviews:

Purpose: Help customers understand products better.

How to Do It: Write detailed reviews about products you’re familiar with cover features, benefits, and usage tips. Be honest and informative.

Example: If you’re reviewing a WordPress theme, discuss its ease of use, customization options, and how it compares to others.

2. Product Comparisons:

Purpose: Assist customers in choosing between two products.

How to Do It: Compare two similar products. Discuss their features, pros, and cons. Your aim is to guide the reader to make an informed decision.

Example: Compare two popular WordPress plugins, highlighting their functionalities, user-friendliness, and pricing.

3. Best-of Articles:

Purpose: Recommend the best products in a category.

How to Do It: Create a list of top products. Include their features, advantages, and why they stand out.

Example: List the best WordPress themes for bloggers, detailing what makes each one suitable for blogging.

4. ‘How-to’ Guides:

Purpose: Provide step-by-step instructions.

How to Do It: Create tutorials that guide readers through a process. Be clear and detailed.

Example: Write a guide on setting up a WordPress website, breaking down each step for beginners.

7: Building an Email List

Building an email list is a powerful tool in affiliate marketing. Here’s how you can do it:

1. The Importance of an Email List:

Why It Matters: An email list connects you directly with your audience. It helps in promoting products and keeping your audience engaged. It can be a great way to build relationships with your audience and build trust.

Additionally, it can be a great way to monetize your website. An email list is also a valuable asset because it can be used to target specific audience segments. It can also be used to measure the success of marketing campaigns.

2. Creating a Lead Magnet:

In exchange for contact information, you offer a free product or service. You can offer something valuable like eBooks, online courses, or trial software. Make sure it’s relevant to your niche.

Example: If your site is about photography, offer a free eBook on photography tips for beginners. You can also offer discounts or rewards to customers who sign up for your email list. Additionally, make sure to send regular emails to keep your customers engaged and informed.

3. Using Plugins for Email Lists:

An opt-in form should be created and managed effectively. Plugins, like Convert Pro and ActiveCampaign, help you design attractive forms and manage your subscriber list.

These plugins allow you to customize the look of your form, track conversion rates, and create automated emails. They also allow you to segment your list and create targeted email campaigns.

8. How to Write Great Content for Your Website?

Writing great content is key to the success of your website, especially if you’re involved in affiliate marketing. Here are some tips to help you create content that’s engaging, informative, and ranks well on search engines:

1. Polish Your Writing:

Use tools like Grammarly or ChatGPT to check your grammar and sentence structure. Your writing should be clear and flow smoothly, free of awkward phrasing or errors.

2. Research Thoroughly:

Use authoritative sources for your information. Trustworthy sources include .gov, .edu websites, and recognized experts in the field. This ensures your content is accurate and reliable.

3. Add Personality:

Write in a style that reflects you. Include humor, anecdotes, or personal experiences. This makes your content more relatable and engaging, rather than just a collection of facts.

4. Make Content Skimmable:

Most readers scan content. Use subheadings, bullet points, and short paragraphs to make key points stand out. Including a summary or key takeaways at the top can also enhance readability.

5. Use Relevant Images:

Break up text with images that complement your content. Stock photos from sites like can be useful, or you can create unique images with AI tools.

6. Share Personal Experiences:

If you have firsthand experience related to the topic, share your stories and insights. This adds credibility and a unique perspective that readers value.

7. Include Videos:

Embedding relevant YouTube videos can enrich your content. Videos are popular with both readers and search engines, improving user experience and SEO.

8. Write Honest Product Reviews:

Try the products yourself if possible. Offer unique analysis and be honest in your reviews. This builds trust with your audience and aligns with Google’s guidelines for product reviews.

9. Add an Affiliate Disclosure:

Be transparent about affiliate links. Include a disclosure at the start of your posts to comply with legal requirements and maintain trust with your readers.

Creating Content That Helps
The golden rule of content creation is to always think about what will benefit the reader. If something adds value, include it in your post. Your goal is to inform, engage, and assist your audience, building a trustworthy and authoritative online presence.

9: Promote Your Content on Social Media

Over half of the world’s population uses social media. This means many of your potential readers or customers are likely there. By sharing your content on platforms like Facebook, Twitter, Instagram, or LinkedIn, you can reach a vast audience.

How to Use Social Media Effectively:

Choose the Right Platforms: Not all social media platforms are the same. Find out where your target audience hangs out. For example, if your content is business-oriented, LinkedIn might be a good choice. If it’s more visual, consider Instagram.

Share Your Content: Post links to your blog posts or website on your social media profiles. Add interesting captions or snippets from your content to attract attention.

Engage with Your Audience: Respond to comments and messages. Interacting with your followers builds a community and encourages more engagement.

Post Regularly: Keep a consistent posting schedule. Regular posts keep your audience engaged and help attract new followers.

Use Visuals: Posts with images or videos tend to get more attention. Use eye-catching graphics or short video clips to draw more views.

Analyze and Adjust: Use the analytics tools provided by social media platforms to see what type of content gets the most engagement. Adjust your strategy based on what works.


Building a following on social media takes time, just like email marketing. But with its huge potential to reach many people, it’s a valuable tool for promoting your website and content. Be patient, stay consistent, and your efforts will pay off.

Work on Your Website’s SEO

What is SEO?

SEO, or Search Engine Optimization, is a way to make your website more visible on search engines like Google. When you do SEO right, your site shows up higher in search results, helping more people find you.

Why SEO Matters:

Good SEO means more people can find your website when they search for topics you write about. It’s essential for any online business or blog, especially if you’re into affiliate marketing.

Key SEO Practices:

Content Quality: Make sure your content is well-written and free of spelling or grammar errors. High-quality content is more likely to rank well.

Use Keywords Wisely:

Include keywords that people are searching for in your title, the first paragraph, and headings (like H1 tags).
Make sure your content matches what people are looking for (this is called “search intent”).

On-Page SEO Tools:

Use tools like SurferSEO or PageOptimizer Pro. They help make your content more relevant to what people are searching for.

Focus on EEAT:

EEAT stands for Expertise, Experience, Authoritativeness, and Trustworthiness.

Make your site a reliable source of information. This could involve citing authoritative sources, showcasing your expertise, and ensuring your content is accurate and trustworthy. You should also ensure your site is easy to use and navigate. Additionally, make sure to include relevant keywords in your content.

Improve Website Performance:

Look at Core Web Vitals, which are factors Google uses to judge site performance.
Fix any issues that slow down your site. Faster websites provide a better experience for visitors and are favored by Google. Optimize your images and use caching to reduce page load times. Test your website regularly to ensure it is functioning properly.

SEO is a competition. You’re up against many other websites targeting the same keywords. Using these SEO strategies helps yo

10: Track, Analyze, and Scale Your Website

After setting up your website and attracting traffic, it’s time to focus on growth. Here’s how to do it:

1. Improve Tracking:

You can create unique affiliate IDs for each page. This helps you know which pages are making money.

Tools to Use: Lasso is good for creating IDs. If you use Amazon, you’ll need to set this up on their dashboard.

Knowing where your income comes from helps you focus on what works.

2. Analyze Top Pages:

Use Google Analytics to see which pages get the most visits. Find similar topics to these popular pages and create more content around them. This helps you create more content that your audience likes.

3. Discover High-Impression Keywords:

Check Google Search Console for keywords that get a lot of views but not many clicks. Create articles targeting these keywords to get more traffic. This can bring more visitors who are interested in your niche to your site.

4. Test Your CTAs:

Use tools like Nelio to try different call-to-action phrases. Find out which CTAs get more clicks and conversions. Effective CTAs can significantly increase your affiliate earnings.

5. Focus on Successful Affiliates:

Put more effort into promoting your best-performing affiliate offers. Try to get better commission rates with these affiliates. This boosts your earnings without adding more work.

6. Scale Content with AI:

AI can help with research and drafting articles but don’t rely on it for everything. Ensure the AI-generated content is accurate and engaging. Mix AI with your creativity for the best results.

7. Build a Team of Writers:

Hire writers through platforms like Upwork or ProBlogger. Use a tool like ClickUp to organize workflows. As your team expands, consider adding an editor for quality control. A team can produce more content, helping you cover more topics.

Conclusion: Starting Your Affiliate Marketing Journey

Starting an affiliate marketing website is a journey I’ve found both exciting and rewarding. It’s not just about setting up a site; it’s about putting real effort and dedication into your online business. I’ve learned that while this path can lead to a great source of passive income, it definitely requires some serious planning and commitment.

From my experience, the first steps are crucial – choosing the right niche, finding affiliate programs that fit, building a user-friendly website, and growing an email list. Each of these elements plays a big role in the success of your affiliate marketing venture.

I’ve picked up a bunch of helpful strategies along the way. Implementing these tips and tricks can really make a difference in how successful your site becomes. It’s all about staying focused, being willing to learn, and adapting as you go.

So, if you’re thinking about diving into affiliate marketing, my advice is to go for it with all you’ve got. Stay patient, keep learning, and remember, every big achievement starts with the decision to try. Good luck on your affiliate marketing journey – I believe in you!


Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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