Is Affiliate Marketing Still Worth in 2024? Can You Really Make Money With Affiliate Marketing?

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Today, we will be discussing if affiliate marketing is still worth stepping into in 2024. It’s like a treasure hunt on the internet, where you’re searching for money. However, just like any treasure hunt, it can be a little tricky.

People want to know if affiliate marketing is a worthwhile way to earn money online. So, let’s find out if it’s really worth all the excitement.

For affiliates (those who promote products) and the companies they work with, this question is of utmost importance because a lot of money is at stake.

So, sit back, relax, and let’s find out if affiliate marketing can indeed help you make money online!

Over the past year, the affiliate marketing world has been particularly challenging. It has felt like a never-ending roller coaster ride for many of us(trust me, I had sleepless nights). There have been moments of doubt where we’ve wondered if we can continue. However, it’s during times like these that our patience and ability to adapt to changes become crucial.

Remember, the key to success in affiliate marketing lies in our ability to embrace change and adapt accordingly. With patience and perseverance, we can navigate through the ups and downs and achieve our goals.

So, let me answer this question with utmost honesty here: Is affiliate marketing still worth in 2024?

Key Statistics for Affiliate Marketing

Let me start by presenting you the general statistics on Affiliate marketing so that you can take a sigh of relief and know that it is not going anywhere.

Statistic Percentage / Number
Income source for US affiliate publishers 40% from articles and blogs
Growth in “affiliate marketing” searches since 2015 Over 300%
Current interest score for “affiliate marketing” on Google Trends (Dec 2023) 82
Businesses using affiliate programs 84%
Organic search’s share of total web traffic 53% (average across sectors)
Shoppers who research before buying 53%
Digital marketers consider affiliate marketing a critical skill 40%
US firms using affiliate programs as their primary client acquisition method 40%
Affiliate marketers using social media for client communication Approximately 67.32%
Share of the apparel business in all affiliate programs Approximately 25%
Mobile devices’ contribution to affiliate-related web traffic 50%
Affiliates promoting B2C products or services 81.4%
Publications using multiple affiliate marketing programs 94%
US online consumers visiting multiple affiliate websites before a purchase 74%
Businesses using affiliate marketing to engage existing clients 79%
Affiliate marketers using blogs to drive visitors 65%
US affiliate publishers working with three or more networks 71%

Affiliate Marketing: Is It Worth It?

Is Affiliate marketing still worth in 2024

Yes, affiliate marketing can be an incredibly valuable and profitable business venture when executed effectively.

However, it is crucial to approach it strategically to maximize its potential. Several key factors come into play in determining the value of affiliate marketing, including personal product experience, website traffic, email lists, and product relevance.

These factors will be explained below in the article. But let me tell you, if you begin with affiliate marketing as a source of your passive income, it will surely pay you even higher than your mainstream income if you are consistent and follow some strategies. And this is why I am talking to you all after a decade of experience in affiliate marketing.

Does Affiliate Marketing Really Work?

Absolutely, affiliate marketing is a viable and thriving business model. It can be successful whether you want to invest just 10 hours a week on the side or go all-in for substantial returns, reaching six or seven figures. Let’s explore the evidence supporting its effectiveness.

1. Strong Investment:

affiliate marketing strong investment

Affiliate marketing is a substantial industry, investing nearly $7 billion in advertising.

The affiliate marketing industry is on a steady growth trajectory, with a remarkable 17.8% year-over-year increase. Projections indicate that it will reach a substantial valuation of $32.3 billion by 2024 and surge to $48 billion by 2027. Publishers and retailers are optimistic about its future, with 86% of publishers expecting their affiliate marketing revenue to either remain stable or increase.

Additionally, a significant 73% of retailers report that affiliate marketing initiatives effectively fulfill their income objectives. Affiliates themselves are reaping the benefits, as 35% earn a minimum of $20,000 in yearly revenue, and a notable 15% achieve annual earnings ranging from $80,000 to an impressive $1 million.

These statistics collectively underline the robust and promising nature of the affiliate marketing industry, making it a lucrative avenue for both businesses and marketers.

Unlike a few years ago, when major affiliate programs faced internal disputes and legal issues, entering the affiliate marketing world today offers a better chance of achieving stable and lucrative income.

Here is a table showing its market size.

Year Size of the global market (in billions of dollars)
2016 $13 billion
2017 $14.1 billion
2018 $15.3 billion
2019 $16.6 billion
2020 $17.2 billion
2021 $20.3 billion
2022 $23.6 billion
2023 $27.8 billion
2024 $32.3 billion
2025 $37.3 billion
2026 $42.6 billion
2027 $48.0 billion

Source: Influencer Marketing Hub, Yahoo Finance.

2. Transition to Mobile:

Affiliate marketing has smoothly transitioned into the mobile landscape. Research by Call Hippo reveals that 50% of traffic referred by affiliates comes from mobile devices.

With an increasing number of consumers using mobile devices for shopping and conducting research across multiple affiliate sites before making purchases, mobile has proven to be fertile ground for affiliate advertising.

This adaptation to mobile consumer behavior suggests that affiliate marketing is not only worth considering but also has the potential to thrive as consumer habits evolve.

3. Supportive Community:

Beyond the statistics, the affiliate marketing community is known for its friendliness and willingness to help newcomers. Aspiring affiliate marketers often find that the affiliate community is open to sharing strategies and insights.

In-depth guides tailored to beginners are readily available, and many affiliate programs are welcoming to new affiliates.

Seasoned affiliate marketers who have achieved substantial passive income are often willing to offer valuable advice and mentorship, making it accessible for newcomers to learn and succeed.

Now, when you know its potential, and I am sure you see the numbers, you are convinced that affiliate marketing is totally worth it, and it will surely work for another decade or more. So, here, let me list down some of the advantages of affiliate marketing.

Advantages of Affiliate Marketing:

1. Low Initial Investment:

One of the biggest advantages of affiliate marketing is that it doesn’t require a significant upfront investment. All you need is a blog or website, which can be set up inexpensively. For example, you can start blogging with a website like WordPress for less than $10 a month.

2. Passive Income Potential:

Affiliate marketing allows you to earn money even when you’re not actively working. Once you’ve set up your affiliate links and promoted products effectively, you can generate income while you sleep or focus on other activities.

3. Scalability:

Many affiliate programs do not impose earning limits, giving you the potential to earn unlimited commissions as your marketing efforts grow. For example, Amazon’s affiliate program allows you to earn up to 10% commission on products purchased through your links.

4. Low Risk:

Unlike starting your own business with inventory, affiliate marketing doesn’t involve the risk of holding stock. You only earn a commission when a sale is made. For example, you don’t have to invest in inventory before you can start promoting a product, as you do with a physical store.

5. Wide Product Selection:

There is a vast array of products and services available for promotion through affiliate networks like Amazon Associates, CJ, ClickBank, and others. This means you can choose products that resonate with your target audience. For instance, if you’re promoting beauty products, you could choose to promote makeup, skincare, and hair care products.

6. Performance Based Earnings:

Your earnings in affiliate marketing are directly tied to your performance. The more effectively you promote products and generate sales, the more you can earn. For example, if you manage to generate 100 sales, you can earn a commission of $1000.

7. No Need for Special Expertise:

You don’t need to be a marketing guru or have specialized skills to get started with affiliate marketing. Having a website and understanding your audience’s needs is often enough to begin.

For instance, if you’re passionate about fitness and health, you can promote products related to those topics on your website.

8. Free to Join:

Most affiliate programs are free to join, which means there are no entry barriers.

So, now, after knowing its advantages, I am sure you really want to go ahead with it. For that, read my detailed guide on how to start with affiliate marketing, especially for beginners. Now, here below, I have listed some points for you to know when Affiliate marketing is the perfect choice for you.

Is Affiliate Marketing Worth Pursuing?

1. No Need to Create Products:

If you want to earn money online without the hassle of product creation, affiliate marketing is an excellent choice. You promote existing products or services and earn commissions for each sale, sparing you the time and resources needed to develop your own products.

2. Wide Range of Affiliate Networks:

You have access to numerous affiliate networks, such as Amazon Associates, CJ, ClickBank, and more, which cater to various niches. This flexibility allows you to select products that align with your audience’s interests.

3. No Commission or Support Responsibilities:

Affiliate marketers don’t handle customer support or provide commissions. The product creators or companies handle these aspects. Your focus should be on producing quality content and effectively promoting products to your audience.

4. Work from Anywhere:

Affiliate marketing offers the freedom to work from anywhere with an internet connection. Whether you’re in India or Thailand, you can run your affiliate marketing business from anywhere in the world, making it an ideal choice for remote work and location independence.

5. Helping Others:

By understanding your target audience’s needs and promoting products that genuinely solve their problems, you not only earn money but also help others find valuable solutions. This win-win approach can build trust and credibility with your audience.

Example: Imagine you have a blog about fitness. You can promote fitness equipment, supplements, or workout programs as an affiliate. By providing informative content and honest reviews, you guide your readers toward products that can improve their health and fitness. In return, you earn commissions for each sale made through your affiliate links.

Now, it all sounds very good and perfect! But let me tell you, affiliate marketing might not be for you, and I do not want to break your heart but trust me, I don’t want my readers to live in a fake world, so that’s why I feel I have to show both sides of the coin.

Thus, below mentioned are some of the main points why affiliate marketing might not be for you.

Reasons Why Affiliate Marketing Might Not Be Worth Pursuing?

1. Expecting Overnight Success:

Affiliate marketing is not a get-rich-quick scheme. It often takes several months or even years of consistent effort to build a stable and substantial income. Quick success is rare, especially if you rely on organic traffic from search engines, which can take time to rank your content.

Example: If you expect to become a millionaire overnight through affiliate marketing, you’re likely to be disappointed. It’s important to set realistic expectations and be prepared for the long-term commitment it entails.

2. Promoting Poor-Quality Affiliate Products:

Recommending affiliate products solely based on high commissions can backfire. If you promote low-quality or unreliable products, it can damage your reputation and alienate your audience. Short-term gains might lead to long-term losses in terms of credibility and trust.

Example: Suppose you promote a product with terrible reviews just because it offers a substantial commission. Even if you make a few quick sales, your audience may lose trust in your recommendations, harming your overall affiliate marketing efforts.

3. Seeing Affiliate Products as the Sole Revenue Stream:

Relying solely on affiliate products for income can be risky. Affiliate offers and commission rates can change over time, and if you’re solely focused on high commissions, you may face difficulties when those rates change. It’s essential to diversify your income sources and consider other revenue streams.

Example: If you depend exclusively on promoting products with high commissions, what happens when those commissions are reduced or eliminated? Having a diverse income strategy that includes multiple revenue streams can help mitigate this risk.

4. Vendor Non-Compliance with FTC Guidelines:

The Federal Trade Commission (FTC) has specific guidelines and disclosure requirements for affiliate marketers. If the vendor or affiliate program you’re working with does not follow these guidelines and provide necessary disclosures, it can lead to legal issues.

Non-compliance can result in the affiliate program being shut down, and you could lose your commissions.

Example: If you promote affiliate products without clearly disclosing your financial interest in those products, you may violate FTC regulations. Similarly, if the vendor or affiliate program fails to provide proper disclosures, it can lead to legal consequences for both parties.


❓Why Consider Affiliate Marketing?

Affiliate marketing remains popular due to its low entry barriers, flexibility, and potential for passive income. It adapts well to changing market trends and consumer behaviors.

👀What Are the Most Profitable Niches in Affiliate Marketing Now?

Profitable niches include health and wellness, technology, home and garden, finance, and lifestyle products. These niches continually evolve, so it's important to stay informed about current trends.

✅What Skills Are Essential for Successful Affiliate Marketing?

Key skills include understanding SEO, content creation, data analysis, networking, and social media marketing. Being adaptable and willing to learn new trends and technologies is also important.

🧐How Has Affiliate Marketing Changed Recently?

With advancements in technology and changes in online consumer habits, affiliate marketing has become more data-driven and personalized. Influencer partnerships and social media platforms play a bigger role now.

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Conclusion- Is Affiliate Marketing Still Worth In 2024?

In conclusion, I believe that affiliate marketing is a valuable and profitable opportunity. It’s a performance-based way to earn commissions by promoting products from other companies.

Looking at the case study and statistics mentioned above, it’s clear that affiliate marketing can be a worthwhile endeavor.

If you have any thoughts or questions about affiliate marketing and its profitability, please feel free to share them in the comments. I’d love to hear your perspective and provide any answers or insights you may need.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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