Today, knowing how to write an about me for a blog that engages your readers, explains why your blog exists, and provides a compelling narrative is one of the most underappreciated skills.
The quality of overall content has been increasing steadily over the years, but I’ve noticed a strange trend on many of the blogs I follow – the About Me pages tend to be poorly written or neglected (thereby missing a lot of opportunities for bloggers to better present themselves to their readers).
This isn’t because the About Me pages are filled with grammatical or formatting errors, but because most of them fall woefully short of their purpose.
Thus, every blogger needs to create an About Me page that can introduce themselves clearly and tell a compelling narrative about why their readers should care about what they read.
We’ll walk you through every step in writing a winning About Me page, whether you’ve just started your blog and haven’t yet written your own About Me page, or you’ve written one and are looking to update it.
How to Write an About Me for a Blog?
Introducing Yourself and Telling a Story on Your Blog About Page in 2022.
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I’d like to take a moment to address a few pressing relevant questions before going into my guide to writing an about page for your blog.
What is an About Me page?
This is the first page or we can call it as the first impression of our blog . It basically signifies that why your blog exist as well as why an individual should read this .
In other words , we can say that it means introducing yourself and telling your story in a way that shows your readers the exact ways in which they’ll benefit from following along with your blog.
It is the first medium to get the reader connect with your blog so that they relate and explore further.
We can also say that it is your best chance to convert more visits to enquiries/more enquiries to customers.
6 Easy Steps for How to write an about me for a Blog
Let’s dive into 6 easy steps for writing an about me page for your blog and find what changes it can bring or why you should implement them. Have a sight on the steps :
- Clearly Communicate Your Value Proposition
- Create an About Me page that includes a hero section
- The most compelling story you have to tell isn’t your entire life’s history
- Why Your About Page Matters (and How You Can Use It)
- Don’t forget to include a call-to-action on your About Me page
- Decide on layout and design thoughtfully
Come ! let’s understand them in brief now.
1. Clearly Communicate Your Value Proposition
Defining your value proposition is the first thing you need to do before writing an About Me page for your blog.
In simplest terms, a value proposition describes what you have to offer your readers. To put it another way, what will your audience gain by following your blog?
I lead my About Me page with this statement: “I teach 500,000+ monthly readers how to start a blog and grow a successful side business.” As you can see from the screenshot above, this is my one-sentence value proposition.
As a result of my experience in my niche, I have distilled my big promise down to a single line so readers can decide for themselves whether it resonates with them.
This promise really resonates with the majority of readers who find my blog by searching for blogging tips and other related articles.
On your About Me page, how important is it to clearly communicate your value proposition?
- Sets you apart: You aren’t the only one producing content like what you do on your blog. What makes your blog different from other blogs in its niche is your value proposition.
- Shows the benefits of following your blog: How can following your blog benefit your readers? Be sure to clearly state and communicate this in your value proposition.
Let’s hear from you. If you have not yet developed a value proposition that summarizes what you hope readers will get out of your blog, take the time to do so now.
A value proposition tells the reader what they will get from your blog, as well as what makes it unique compared to others in the space.
Once you’ve figured out your message, make sure your About Me page provides your clear value proposition, so that readers can decide if you’re the right fit for them.
2. Create an About Me page that includes a hero section
Your About Me page’s hero section is the first thing readers see when they arrive, so you’d want to make a good impression right away.
Three main goals should be accomplished in your hero section:
- Greet your blog visitors: Write your greeting in a friendly tone and personalize it (to speak directly to your targeted audience).
- Introduce yourself: Tell your visitors about yourself and your work. This can be expanded upon in the future.
- Point out your value proposition: Your objective is to bring the reader’s attention to the value proposition and entice them to continue reading.
In the About Me section of your website, how do you create an effective hero section? Let’s examine it.
In your hero section, the image is everything.
People search the Internet for solutions that can help them escape their pain point and reach happiness because they’re trying to find solutions that can help them improve their lives.
You have the opportunity to position yourself as the solution provider your audience is looking for with the hero section of your About Me page.
The hero section includes a high quality headshot image which helps portray this. Mine is as follows:
You convey a lot about yourself in your head shot. In addition, it can even be used as a tool for building trust if used appropriately.
The following tips will help you take a great headshot to include on your About Me page:
- Be you: You should always strive to be yourself on your blog. You should certainly consider that when you’re taking a headshot for your About Me page, so don’t stage a scene or force a look that doesn’t reflect who you really are.
- Show your pearly whites: Humans smile in order to demonstrate friendliness (and to demonstrate no threat) toward one another, according to studies.
- Consider smiling or looking inviting in your headshot: It feels natural to you. By showing your teeth while smiling, you appear friendly, approachable, caring, and relatable.
- Keep an eye on your surroundings: Two options are available to you. Alternatively, you can look directly into the camera, which makes it seem as though you are focusing completely on the reader.
You can also read the text on the page, preferably the one with the call-to-action. By doing so, you can direct attention to the site and encourage readers to click, sign up or do whatever you want.
Your About Me section can help you build authority:
There are many blogs in your industry that your readers can follow for information and advice. Your hero section must convince them to follow yours (and give them confidence in your choice).
It is important to establish your authority within your hero section in order to do this quickly. Readers need to see why they should take you seriously.
What is the process? Some humble braggadocio.
My about me page says “My work has appeared on Forbes, Entrepreneur, Inc, Fast Company, Business Insider, LifeHacker, and many more.”
As an example, my second sentence says: “I have been featured on Forbes, Entrepreneur, Inc, Fast Company, Business Insider, LifeHacker, and many more.”
When they land on my about page, my target audience will recognize the names of these world-renowned business publications, giving me instant credibility.
Make sure you highlight all of your victories, past and present, in the hero section of your About Me page.
In this way, you’ll be able to demonstrate to your readers that you’ve already walked that path. That’s what people really want-someone who has been where they are now, and has accomplished what they are now trying to accomplish.
Break the Ice and Humanize Yourself:
In the physical world, reading about someone is equivalent to meeting them for the first time (in person). It is normal for people to be apprehensive and uncertain about what to expect from you when they meet you for the first time.
We tend to put up our psychological defenses immediately because of this built-in nature we have as humans.
Because of this, you should include an icebreaker on your About Me page.
Humor is one of the best ways to break the ice. The act of laughing usually helps people lower their defenses and relax a bit.
In your hero section, share a funny story, fun fact, or an experience that would be entertaining to your readers. As stated in the second paragraph of my own About Me hero section, “I have also been to all 50 states of the United States, and in just four of them have I been mistaken for Ryan Gosling.”. I know, it’s strange.
Your readers will not only enjoy hearing a little funny fact, it will also help show your human side, making you much more relatable (instead of presenting yourself as some lofty guru who should be admired).
3. The most compelling story you have to tell isn’t your entire life’s history
Having no clear purpose in mind when you write the About Me section of your blog can be a big mistake.
This is an About Me page, but you don’t have to put your entire resume (or life history) on there. You don’t need to make use of your writing speed here.
Rather than just bullet-pointing facts, highlights and statistics, tell your story in a colorful way. Make your story fun to read and make sure you connect with your audience.
You don’t need to know every single detail about yourself unless you’re a famous A-list celebrity.
Your readers will want to know, however, how you went from being “ordinary” in your niche to reaching the level of success you have achieved today (thereby lending confidence to your readers and giving them a reason to choose you for their learning).
You must engage your readers with stories in order to keep them on your About Me page.
Especially when an initial failure leads to victory, people love a good story. Don’t be afraid (or ashamed) to share your scars, since they make you more relatable and create powerful educational stories.
Share your failures with readers to illustrate how failure is an important part of the process, particularly when it comes to growing your blog and promoting your content.
As a beginner to an expert, it takes time, so being open and honest about your own humility along the way is key. In addition, it can be a wonderful way to rescue someone who is depressed and on the verge of giving up.
You should avoid the mistake of ending your about me page with a closed-ended story when writing your blog. Also, don’t make it seem as though you’ve accomplished all your goals.
When people follow your blog, they follow leaders (which you are) who keep moving forward, keep trying new things, grow and advance in their fields.
If you want to write an About Me page that resonates with readers, it shouldn’t just be a static map the reader can glance at.
When you discover how to write an About Me page that works for you, you want to make your audience feel confident that by following you, they are going to be able to break into uncharted territory.
4. Why Your About Page Matters (and How You Can Use It)
It may not occur to you, but the About Me page of your blog is one of the most important sales pages.
That’s right, you read it correctly. Writing an About Me page isn’t solely about bragging or listing all your favorite hobbies.
It is primarily intended to sell you to your readers. Your readers will be able to discern your expertise if you do this without being overtly boastful or distant from them.
If you have an about page, you have two choices for selling your strengths:
How Have You Achieved Your Goals?
Your words are a great way to communicate what you’ve accomplished. Your accomplishments will of course need to relate to the purpose of your blog and what your readers need your assistance with.
Your accomplishments should be displayed to your readers
By showing your expertise through eye-catching visuals, you can much more effectively sell yourself to your readers.
The best way to do that is by using visuals that will let your readers quickly grasp what you’ve accomplished. Showcase the logos of brands you have either partnered with, been featured on, or guest blogged for.
Learning comes from those they trust, those who walk the walk, not just talk the talk.
To sell yourself on your blog’s about page, it’s important to use the two-pronged approach of showing and telling.
Offer Your Friendship While Selling Your Expertise
If you want to establish yourself as an authority, it’s important that you choose how you do this carefully, lest you cause readers to lose interest.
By doing so, you’re presenting yourself as a person who’s friendly, approachable and is not “above” working with and helping beginners.
While you may be an expert in your niche, you should strive to be a person that is friendly, approachable, and easy to relate to.
The people around you should feel like they can trust you enough to follow you, but also feel like they can call on you for reliable advice.
5. Don’t forget to include a call-to-action on your About Me page
You can now assume that your readers are somewhat familiar with you-and know what you have to offer.
What are the next steps? You can’t assume your blog visitors will automatically navigate to other important pages from your About Me page.
You can now direct readers to exactly where you think they need to be next-and that’s why you need to always include a clear call-to-action on your About Me page.
Throughout the process of getting to know you, tell your readers what they should do next. I invite readers to connect with me on the social media platform on which I am most active, for example:
I also include a call-to-action on my About page, asking readers to give the podcast a listen if they’re curious about side hustles that have grown to become full-time businesses:
About Me pages should act as access points for your most important pages, blog posts, and assets.
You may want to place a call-to-action at the bottom of your About page that invites readers to contact you for the services you offer-or if you don’t yet offer any, just to ask a relevant question you can answer.
The call-to-action is especially important, as it shows your readers that you are committed to helping them achieve their goals. By establishing a line of communication, you demonstrate that your relationship with your readers is two-way, which reaffirms the trust you have built with them throughout your About Me page.
Having read your About Me page from top to bottom, you still need to include a couple more important calls-to-action on your page.
They serve to direct readers to other important pages within your blog, so you can think of them as navigational CTAs.
The problem with neglecting this final section of calls-to-action is that you will run the risk of most readers abandoning your blog’s About Me page before seeing the content and services you can offer.
In addition to looking good, calls-to-action on your About Me page must be well designed. Here are some tips on how to do this:
- Use buttons for important CTAs: It is important to use buttons on a page to direct readers to complete important actions.
- Use the active voice: CTAs should use active voice (rather than passive voice), because it elicits immediate responses.
6. Decide on layout and design thoughtfully
Lastly, when creating an About Me page, make sure you nail the design and overall layout you choose for the page.
Your About Me page can be one of the key pages on your blog, so it should be appealing and compelling, and it should impress visitors. Focus on the following three things to achieve these goals:
- Balance text with graphics: Your About Me page must strike the right balance between text and graphics for it to be aesthetically pleasing.
- While also educating them through text, this will keep your readers engaged with eye candy.
- Watch the flow: Make sure that ideas and conversations flow smoothly between sections, especially when transitioning. It is a distraction for your readers to see breaks in the flow, which can cause them to bounce off the page.
- Stick to your branding: If you are a blogger, you are building a brand (even if you are unaware of it). Copy and visuals on your About Me page should reflect your voice and tone, as well as your color palette. As such, when a visitor moves from one page of your blog to another, they should have the same experience.
An About Me page should reflect both your personality and vision, so every design element should serve both form and function.
5 Best Final Takeaways on How to Write an About Me for a Blog :
Here are best 5 best ways of how to write an about me page in final takeaways . Are you ready to improve your blog’s About Me page?
Wonderful! Here are some important best practices to follow before you start writing your About Me page:
1. Describe yourself the way you speak on your About Me page
Blogs are extensions of your personality. Consequently, your content should reflect who you are.
The best way to do that on your About Me page is to write as if you’re talking directly to the readers. Keep your readers engaged throughout your entire page by using a conversational tone.
2. Show Honesty and Humility
If you want to build genuine relationships with your readers, you should always be honest in your About Me page. Don’t embellish your skills or experience.
If you want your story to be interesting, don’t stretch the truth. Your readers will lose trust if they find out and it will be nearly impossible to regain it.
3. Avoid Rambling
It can be tempting to share all your life experiences on your About Me page, but try to keep it brief and to the point.
An unchecked rambling story will turn people off as well as reducing the quality and impact of your content. In the end, your About Me page will lose a lot of first-time readers who will never return.
4. Use High Quality Images
Telling a great story relies heavily on images. Due to this, I recommend Unsplash for stock images you need for an About Me page.
In addition, for the hero image (ideally your own) at the top of your blog’s About Me page, it helps to present yourself in a thoughtful manner.
An image such as this one can convey the message that you mean business when it comes to helping your readers accomplish their goals.
5. Internal Linking is Crucial
An About Me page should also include internal links to your key content (another aspect often overlooked). The purpose of building internal links is twofold:
- Enhances the user experience: You can make it easier for your readers to navigate your blog by providing links to other pages.
- Improves the search engine optimization of your blog: A website’s internal links are crucial to search engine optimization (SEO) since they allow search engines to crawl your site more easily. You’ll also be able to boost your About Me page in the search results when people search for your name online.
Add links to your site, but don’t just do it for links’ sake. Links to and from your About Me page should add real value and be relevant, contextual, and relevant.
Quick Links :