Aura Repricer Review 🚀 2024– Is It The Fastest Amazon Repricer‎?

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Aura Repricer Review


Aura Repricer stands out as a highly efficient and intelligent tool for Amazon sellers, delivering rapid, AI-driven repricing around the clock. Its user-friendly interface, combined with powerful integrations like Inventory Lab, makes it a top choice for those seeking to stay competitive in the fast-paced e-commerce market.

Out of 10


  • It help you to Save time
  • Increased work efficiency
  • Decreased chance of errors
  • Easy to use
  • It is affordable
  • It help you to Increase sales
  • Higher chance of a Buy Box
  • It is efficient and 100% safe according to certified users.
  • There’s almost no level of super high meta-thinking required in inputting data.
  • You can know how your competitors are setting prices


  • Lower profit margins


Price: $ 97

Have you ever tried managing prices for your online store and felt overwhelmed? I totally get it.

That’s why I wanted to share my experience with Aura Repricer.

It’s this tool designed for online sellers, and it’s all about helping you set the right prices for your products. I was curious to see if it really worked, so I gave it a try.

In this Aura Repricer review, I’ll tell you all about how Aura Repricer made things easier for me. Whether you’re new to selling online or you’ve been at it for a while, you’ll want to know if this tool can make your life simpler and boost your sales.

Let’s dive into what Aura Repricer is all about and see if it’s the solution we’ve been looking for!

In this article, I’m going to outline the following so you can make up your mind:

  • What Is Aura Repricer?
  • How does Aura Repricer work, and how much does it cost?
  • What features make Aura a great tool?

So, let’s get started..

Aura Repricer Review 

Aura Repricer Review.

Bottom Line Upfront:

Aura Repricer is a top recommendation for Amazon sellers due to its fast, AI-powered real-time repricing capabilities, seamless integration with InventoryLab, and user-friendly interface. It ensures competitive pricing 24/7, enhancing sales strategies in the dynamic e-commerce marketplace.

I highly recommend Aura Repricer, give it a look now.

What Is An Amazon Repricer?

Aura Repricer Review

A repricing tool that will automatically adjust your product prices on your behalf.

They will generally follow a set of guidelines that you have established, freeing you more of your time to focus on building the firm by finding more products.

A repricing tool will link to your Seller Central account, primarily your Amazon marketplaces, and track how the prices of your products change over time. The system considers changing your price based on your repricing strategy settings with each price change in the Buy Box.

If it concludes that your product’s price needs to be updated, it will quickly calculate and submit the price adjustment to Amazon.

Why Do I Need an Amazon Repricer?

Having a repricing tool in your arsenal is essential for the success of your Amazon business in 2023 for a few key reasons, so let’s go over them quickly before we get into Aura Repricer.

1. Time-Saving

The first reason is that it saves time, which is probably the most important for most business owners. By not having to check and change the prices of your items by hand every day, you’ll save a lot of time that you can use in other parts of your business.

2. Free Up Money

If you’ve been an FBA seller for a while, you may have been stuck with old stock, a big pile of cash you can’t get to. Using a repricing tool and the right repricing plan, you might be able to get rid of old stock and get your money back.

3. Get the “Buy Box”

When we talk about lowering prices, we don’t just mean cutting them down to the bone and taking a loss. No one wants to be in a race to the bottom, but smart ways to set prices can help you sell more and increase your chances of getting the buy box.

Up to 90% of sales on Amazon are said to happen in the “buy box,” so using an Amazon repricing tool should be an essential part of your Amazon business.

What is Aura Repricer? 

Aura Repricer is a sophisticated cloud-based software specifically designed for Amazon sellers to optimize their product pricing in real-time. As an AI-driven tool, it continuously scans the market and automatically adjusts prices based on various factors such as competitor activity, product demand, and other market conditions.

This automated process is aimed at helping sellers maintain competitive and relevant pricing around the clock.

Features of Aura Repricer:

Aura Repricer offers a range of powerful features designed to help e-commerce sellers optimize their pricing strategies and compete effectively in the online marketplace. Here are some key features of Aura Repricer:

1. Own the Buy Box:

Aura Repricer is equipped to help you win the Buy Box on platforms like Amazon. By dynamically adjusting your product prices based on competition and market conditions, the repricer aims to increase your chances of securing the Buy Box, which is critical for maximizing sales.

2. Winning Strategies:

Aura Repricer allows you to implement various pricing strategies tailored to your business goals. You can choose from strategies like price beating, profit maximization, or maintaining a specific target price. This flexibility ensures you can adapt your pricing approach to changing market dynamics.

3. Easily Define Your Competitors:

You can define and track your competitors effortlessly using Aura Repricer. This feature enables you to keep a close eye on the pricing strategies of your competitors, allowing you to adjust your prices in response to their changes and maintain a competitive edge.

4. See Key Metrics:

Aura Repricer provides you with valuable insights through key metrics and analytics. You can track your sales performance, pricing history, and the impact of repricing strategies on your revenue. This data-driven approach helps you make informed decisions to improve your pricing tactics over time.

How To Use Aura Repricer?

To use Aura Repricer, follow these simple steps:

1. Add your Seller Central marketplace to Aura.

2. Choose a repricing strategy from Aura’s pre-built options.

Aura repricer strategy

3. Determine minimum prices for your listings, either manually or automatically.

Aura listingg

4. Turn on the repricing feature for each listing, either individually or in bulk.

With these steps, you’ll have Aura actively adjusting your Amazon listing prices for optimal competitiveness.

Here is a video from Aura Amazon Repricer on how to get started with Aura Reprice. Watch this video for a newbie guide on using Aura Amazon Repricer:

Aura Repricer Pricing Plans

Aura offers a free 14-day trial for its new customers. This trial gives them an idea about the software and lets them drive to test it without the risk of losing any money.

I believe it’s the ideal way to use this tool without risking your investment, and 14 days is enough time to see if this automated Repricer is even helpful for your business.

Aura repricer review pricing plan

Essential Plan:

  • Monthly: $97
  • Annually (save 17%): $970

Plus Plan:

  • Monthly: $197
  • Annually (save 17%): $1970

Pro Plan:

  • Monthly: $397
  • Annually (save 17%): $3970


the Best Amazon Repricer & Revenue Analytics. With the use of automatic Artificial Intelligence and Machine Learning

💰  Price

$ 97

😍  Pros

Aura, a SaaS that helps Amazon sellers reprice their inventory using A

😩  Cons

It takes time to work.


With the use of automatic Artificial Intelligence & Machine Learning, Aura maximizes your time in the Amazon Buy Box, increasing both sales & profits for FBA.

Overall Rating 4.5/5

Pros & Cons of Aura Repricer: 



✅Automatically adjust prices based on competition and market conditions. ❌Repricing products too aggressively can result in a price war that harms the profits.
✅Optimizes prices based on shipping costs and fees to increase profit & competitiveness. ❌Repricing tools can harm benefits in competitive markets.
✅Automated repricing saves time when managing a large inventory.
✅Repricing tools offer customizable pricing strategies with limit & rule options.

What Are The GoAura Pricing Strategies That You Can Use?

As soon as you receive Aura Repricer, you can immediately start using it because it includes pre-built pricing strategies.  

You can also make custom strategies after getting a hang of the software.

The pricing strategies it uses are pre-built and out-of-the-box. Thus, it is important to oversee the impact of repricing strategies on your business.

Targeted Repricing 

As said earlier, you can customize the repricing strategies and take full control of them. You can define how to challenge other vendors, like: 

  • Exclude the competitors who are not FBA (Fulfilled by Amazon).
  • Ignore or choose the vendors that are out of stock or back-ordered.
  • Alter the price to maximize your profits, especially when there is no competition. 
  • Determine if you want to reprice depending on dollar amount or percentages.

Amazon Marketplaces Compatible with Aura


Customer Support Offered By Aura Repricer

Aura prides itself on offering support that is never outsourced.

Having supported over 10,000 sellers, Aura has gained substantial experience in addressing various customer needs and queries. This extensive experience is leveraged to offer knowledgeable and effective support.

For customer support, Aura allows users to contact their support team directly. This can be done by contacting through [email protected] email. Additionally, they offer the option to chat with a specialist on their website from Monday through Friday between 9 am and 6 pm EST.

Alongside customer support, Aura also emphasizes performance enhancement and educational support. This approach likely involves guiding users on how to utilize the repricer best to increase sales and understand the market better.


✅ Why Aura Repricer Is Good For Business?

Aura Repricer is an amazing automated repricing tool as it is smart and uses artificial intelligence to keep you ahead and competitive in the business, and help you win Amazon’s buy box often.

💥 Which Amazon Marketplaces Is Aura Compatible With?

An aura is an automation tool that manages the user SKUs and helps them grow their businesses. It is a great tool to update the pricing list and acquire the buy box automatically.

✅ How quickly does Aura reprice listings?

Aura is designed to automatically update the prices when there are changes in Amazon API. Instead of updating the prices every 5 to 15 minutes, Aura updates automatically when it detects some activity on Amazon.

🎉 Can Aura reprice my Private Label products?

Yes, Aura reprices Private Label products by triggering a price change of a minimum amount of $0.01 on the listings that have witnessed a price change within the last three hours. Aura smartly raises the price of the listing and then immediately lowers it to its original pricing.

Quick Link:

Conclusion: Aura Repricer Review 2024

The Amazon repricing tool has complaints because it always reprices downwards.

The price of your product goes down only when there is competition. So, it is always a good move to have an efficient repricing tool like Aura Repricer that uses Artificial Intelligence to adjust the prices. It will keep you competitive at all times.

Not only this, but it also identifies when your competitors are out of stock and when there is no competition to adjust your prices to boost profits.

Aura Launch – Repricing, Reimagined – Own the Amazon Buy Box

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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