Instapage vs Unbounce 2022: Which One Is The Best Landing Page Builder?

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Hey, are you confused between Instapage and Unbounce ? Struggling to know that which one to choose and why?

If yes then go through this whole article and find your idol one. Let’s start with basic comparison !!

Instapage

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Unbounce

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Pricing $199 per month $90 per month
Best for

I would recommend the platform for growth marketers seeking a centralized platform for multiple advertising needs. This includes those who want to set up landing pages and test them.

Unbounce suits smaller businesses, bloggers, startups, and entrepreneurs much better. It offers different pricing plans depending on your needs and also lets you create pop-ups and sticky bars in addition to opt-in forms.

Features
  • It offers The Drag-And-Drop Landing Page Editor.
  • It gives Customization Options.
  • It has a bunch of templates.
  • The Instapage Affiliate program is an awesome feature.
  • It offers The Drag-And-Drop Landing Page Editor.
  • It offers The Drag-And-Drop Landing Page Editor.
Pros/Advantages
Cons
  • Popups and sticky bars are not available
  • No budget plan is available for high monthly prices
Ease of Use

With Instapage, you can create many landing pages very quickly using the Block manager. It is very easy to navigate and use. Sometimes beginners somewhere find it difficult to use.

No matter how inexperienced you are, you won’t have any trouble creating landing pages with it's tools. Unbounce offers drag-and-drop page builders and templates. As simple as using a mouse, you can click and drag an element until it’s exactly where you want it.

Value For Money

The ‘Optimization’ plan is the only one offered by Instapage, along with the ‘Converting’ plan that offers customized pricing. Aside from landing pages, it includes AdMap, Multi-step forms, heatmaps, conversion analytics, Zapier integration, SSL encryption, GDPR compliance, and Google SSO (single sign-on).

Businesses of all sizes can take advantage of Unbounce’s three different pricing plans. Unbounce offers Launch, Optimize, and Accelerate plans. The ‘Scale’ plan from Unbounce offers higher limits if you need them. Each custom domain can have up to 20,000 visitors and 500 conversions per month.

Customer Support

From Monday to Friday, Instapage offers customer support. Besides a help center, the software comes with tutorials and tips to help you use it to its full potential. Support tickets are available, as well as tutorials on how to use the software.

Unbounce is the best in terms of customer support. Besides making it easier to contact them, they offer a variety of different ways for you to get help, like phone, email, and live chat, as well as providing valuable community support.

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An important part of your marketing budget just went towards online ads and email marketing. Where are your landing pages? In case you haven’t decided yet which platform to use to build your post-click experiences, choose between Instapage and Unbounce.

Instapage vs Unbounce is two of the best landing page builders out there.

This is mostly due to the wide range of options they provide when it comes to creating captivating landing pages — all packaged with ease of use.

However, what platform should you choose between the two? Throughout this review, I will provide detailed comparisons of the two.

To conclude this Instapage vs Unbounce discussion, we will review the final verdicts. Let’s go.

Instapage vs Unbounce: Overview 

Before we get into the specifics, let’s have a look at this quick Instapage vs Unbounce walkthroughs:

What Is Instapage?

In 2012, Instapage was founded as a full-featured landing page creation tool.

The platform offers different products that can be used to customize page designs, track ad campaigns, improve conversion rates, and much more. It is primarily a post-click experience builder and optimization platform.

Instapage - Instapage vs Unbounce

Instapage integrates seamlessly with many third-party tools and platforms, including HubSpot, Salesforce, Mailchimp, Google Ads, and Drupal, among others.

I would recommend the platform for growth marketers seeking a centralized platform for multiple advertising needs. This includes those who want to set up landing pages and test them.

What is Unbounce?

Another tool popular with landing page creators is Unbounce. As opposed to Instapage, it does not offer “separate” products and offers the same level of functionality.

These two platforms differ in terms of features, use cases, and, of course, their plans and pricing.

Unbounce- Instapage vs Unbounce

In general, though, Unbounce is a useful marketing tool that can make a big difference to your conversion rates.

Instapage vs Unbounce: Main Differences

Among the main differences between Instapage and Unbounce are:

  • Compared to Instapage, Unbounce provides more flexibility and customization options
  • From $90/month, Unbounce is cheaper than Instapage. From $149/month, Instapage is more expensive
  • Heat maps provide better analytics and reporting for Instapage whereas Native reporting is only available for Unbounce
  • Unbounce offers highly customized popups with exit intent, while Instapage offers a basic popup option

Instapage vs Unbounce: Landing Pages

In this section, we will compare the landing pages of Instapage and Unbounce. In addition to how easy it is to create a landing page from scratch, we will also see what other features they offer regarding landing page optimization. Let’s start with Instapage.

Instapage

Anyone can create beautiful landing pages using Instapage in a matter of minutes. A new type of page editor and builder is used, called Instablocks. Almost effortlessly, personalized landing pages can be created and updated at scale.

Customization is easy with Instablock manager. You can choose from over 500 pre-designed templates. Additionally, you can create your own custom blocks and save them to the library so that they can be reused over and over again.

Adding in the elements you’ve used before easily saves you time and enables you to create many different landing pages quickly and easily.

Instapage Landing Pages - Instapage vs Unbounce

In addition, you can save blocks as ‘Global blocks’, which will allow you to update all pages using this block simultaneously.

By creating message-matched landing pages for each ad you run, you can increase ad conversions by turning more clicks into conversions.

It also includes an array of great experimentation features you can use to optimize your conversion rates over time by performing A/B tests on your landing pages.

Instapage’s heat map visualizer allows you to see how different landing pages are being interacted with. A/B testing can help you decide which components of your page design you should test by tracking clicks, mouse movement, and scroll depth.

Your landing pages can also be personalized based on ad groups, geography, campaigns, and more. The result is an improvement in conversion rates and a decrease in CPA.

Unbounce

The drag-and-drop editor in Unbounce lets marketers create beautiful, fully customizable landing pages, pop-ups, and sticky bars. There are over 100 high-converting professional landing pages to choose from that can be customized with your own text, images, and branding.

Additionally, your landing pages can be created from scratch and saved to be used again and again in the future. From the unique font of your brand to the precise placement of images and logos, each page you create can be customized to your specifications.

Unbounce Landing Pages - Instapage vs Unbounce

The Unbounce landing page creator is integrated with Unsplash, so you can add stunning royalty-free images to your landing pages within seconds without leaving the page builder.

You can start optimizing your landing page once you have constructed it to improve conversions and decrease your CPA once you have created.

 By allowing dynamic text replacement on your landing pages, you can easily change the text on your ads, based on the intent of the user, so you can maximize the effectiveness of your PPC campaigns.

Utilize Unbounce’s inbuilt A/B testing features to test headlines, copy, images, and more. Unbounce offers a great feature called Smart Traffic.

It uses artificial intelligence to boost conversion rates on autopilot by sending the most appropriate landing page based on the visitor’s characteristics and demographics. After 50 visits, the system starts optimizing.

Creating and testing landing pages is incredibly easy with both Instapage and Unbounce. Here, Instapage is the clear winner because it provides a visual heat map tool that gives you a clear picture of how your visitors interact with each page. This makes Instapage the winner.

Instapage vs Unbounce: Ease of Use & Functionality

Even for complete beginners, Instapage and Unbounce are very easy to use. With Instapage, you can create many landing pages very quickly using the Block manager.

For its part, Unbounce offers drag-and-drop page builders and templates. As simple as using a mouse, you can click and drag an element until it’s exactly where you want it.

Unbounce Ease Of Use

It’s a tie since both platforms use different page builders, but both are very easy to navigate and use – so it’s a tie in this round. No matter how inexperienced you are, you won’t have any trouble creating landing pages with either of these tools.

Instapage vs Unbounce: Integrations

The importance of integration cannot be overstated. Whichever tool you choose, you will want to be certain that it can be integrated with the tools you are already using as well as any future tools you may add to your marketing stack.

Over 120 tools integrate seamlessly with Instapage, including marketing automation tools, social media platforms, email marketing, CRMs, E-commerce, webinar software, and live chat programs, so no matter what business software you are already using, Instapage will integrate with it seamlessly.

Unbounce Integrations - Instapage vs Unbounce

Unbounce is also compatible with all the marketing tools and apps you rely on, including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Mailchimp, Salesforce, and many more.

With both tools, you are able to gain even greater insight into your landing page’s analytics, seamlessly integrated with your Google Analytics account.

Both tools are as good as each other when it comes to integration. You can choose either option because both integrate with HubSpot, WordPress, Google Analytics, and a range of other CRMs and marketing automation systems, so everything works together.

Instapage vs Unbounce: Support

From Monday to Friday, Instapage offers customer support. The company offers email support; you simply submit a ticket on the website’s support page and someone will get back to you as soon as possible.

Besides a help center, the software comes with tutorials and tips to help you use it to its full potential.

The company offers a few different ways to contact support, such as phone, email, and Zenbot chat, where you can explain your issue and get a solution quickly. Support tickets are available, as well as tutorials on how to use the software.

Unbounce Support

Moreover, there is a huge community of support where you can ask questions, browse through other answers, or simply talk about lead generation. You can also contact them by phone, as their website includes phone numbers for each of their offices worldwide.

Unbounce is the best in terms of customer support. Besides making it easier to contact them, they offer a variety of different ways for you to get help, like phone, email, and live chat, as well as providing valuable community support.

Instapage vs Unbounce: Analytics & A/B Testing

Instapage offers robust data analytics dashboards that allow you to see how your landing pages are performing in real-time. Heatmaps help you better understand user behavior through A/B and multivariate testing.

Analytics dashboards provide detailed information on how each of your pages is performing. The page can also show the number of visitors, the conversion rate, the cost per lead, and the cost per visitor.

Among Unbounce’s many features, it has powerful analytics, which shows you visitor statistics, views, conversions, and conversion rates for every landing page and form.

With Smart Traffic, you can boost your conversions by sending visitors to the most appropriate landing pages based on their behavior. A/B testing becomes much easier.

Once you have reached 50 visits, Smart Traffic starts optimizing, so you can start optimizing conversions right away.

Instapage and Unbounce both offer impressive analytics features, but Unbounce’s Smart Traffic feature allows for more effective A/B testing.

Instapage vs Unbounce: Plans & Pricing

Especially for small businesses, pricing is important. We’ll take a look at Instapage and Unbounce plans and pricing to determine which software offers the best value for money.

Instapage Pricing

The ‘Optimization’ plan is the only one offered by Instapage, along with the ‘Converting’ plan that offers customized pricing. If you prefer to pay monthly, the Optimizing plan costs $299/month, or $199/month when paid annually.

Instapage Pricing

Aside from landing pages, this plan includes AdMap, Multi-step forms, heatmaps, conversion analytics, Zapier integration, SSL encryption, GDPR compliance, and Google SSO (single sign-on). This plan does not impose any conversion limits.

Depending on what you need, custom plans may include additional features. 

Unbounce Pricing

Businesses of all sizes can take advantage of Unbounce’s three different pricing plans. Unbounce offers Launch, Optimize, and Accelerate plans.

Launch plans are billed annually at $90 per month. There are unlimited landing pages, unlimited pop-ups, and unlimited sticky bars included in this plan. Each custom domain can have up to 20,000 visitors and 500 conversions per month.

When billed annually, Optimize is $135/month. A/B testing and Smart Traffic have been included in this plan as well as everything from the Launch plan. 30,000 monthly visits and 1,000 conversions are allowed with this plan, with three connected domains.

Unbounce Pricing Plans

When billed annually, Accelerate costs $225/month. All features of the Optimize plan plus AMP pages that load quickly and increased limits are included in this plan. Each month you can convert up to 2,000 visitors and have 40,000 visitors across seven domains.

The ‘Scale’ plan from Unbounce offers higher limits if you need them.

Instapage vs Unbounce: Pros & Cons

Every SaaS tool has its pros and cons, and Instapage and Unbounce are no exceptions. Review these carefully to determine if there are any deciding factors that may make one tool better than another for you.

It’s high time to understand the advantages and disadvantages of Instapage for more knowledge.

Instapage Pros:

  • Customization options
  • Connect your landing pages to your ads with ADMAP
  • You can choose from more than 500 templates
  • Heat maps
  • Loading pages quickly
  • With blocks and global blocks, you can easily build many landing pages in a short amount of time
  • A/B testing
  • Security and high performance
  • Easily integrates with the most popular software
  • Free trial of 14 days

Instapage Cons:

  • Popups and sticky bars are not available
  • No budget plan is available for high monthly prices

Let’s have a quick look at Unbounce pros and cons.

Unbounce Pros:

  • Traffic optimization features that are smart
  • Using pop-ups and sticky bars
  • Editing by dragging and dropping
  • Choose from 100+ templates
  • A/B testing
  • Smart traffic
  • Dashboard with real-time data
  • Triggers based on actions
  • Compatible with most popular software
  • Security and high performance
  • All businesses can benefit from flexible pricing
  • Free trial for 14 days

Unbounce Cons:

  • Heatmaps aren’t available
  • A/B testing is not included in the Launch plan (basic plan)

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Conclusion: Instapage vs Unbounce 2022

It’s now time to make a decision. Would you rather use Instapage or Unbounce?

It’s a draw this time. It really depends on the kind of business you run whether you use one or both of these tools.

When it comes to large companies, Instapage is a better choice. It is easy to see why companies like eBay and Yamaha use them in marketing campaigns. There is only one main plan available, which is too expensive for smaller companies but is well suited to larger ones.

Its Instablock features allow you to create landing pages at scale, while its heatmaps feature helps you better understand your audience.

On the other hand, Unbounce suits smaller businesses, bloggers, startups, and entrepreneurs much better. It offers different pricing plans depending on your needs and also lets you create pop-ups and sticky bars in addition to opt-in forms.

Those looking for an alternative to Leadpages may also find it useful. So in total, we find Unbounce as a winner because of its affordability and awesome features.

Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. Debut writings may not be perfect. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

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