An important part of your marketing budget just went towards online ads and email marketing. Where are your landing pages? In case you haven’t decided yet which platform to use to build your post-click experiences, choose between Instapage and Unbounce.
Instapage vs Unbounce is two of the best landing page builders out there.
This is mostly due to the wide range of options they provide when it comes to creating captivating landing pages — all packaged with ease of use.
However, what platform should you choose between the two? Throughout this review, I will provide detailed comparisons of the two.
To conclude this Instapage vs Unbounce discussion, we will review the final verdicts. Let’s go.
Instapage vs Unbounce: Overview
Before we get into the specifics, let’s have a look at this quick Instapage vs Unbounce walkthroughs:
What Is Instapage?
In 2012, Instapage was founded as a full-featured landing page creation tool.
The platform offers different products that can be used to customize page designs, track ad campaigns, improve conversion rates, and much more. It is primarily a post-click experience builder and optimization platform.
I would recommend the platform for growth marketers seeking a centralized platform for multiple advertising needs. This includes those who want to set up landing pages and test them.
What is Unbounce?
Another tool popular with landing page creators is Unbounce. As opposed to Instapage, it does not offer “separate” products and offers the same level of functionality.
These two platforms differ in terms of features, use cases, and, of course, their plans and pricing.
In general, though, Unbounce is a useful marketing tool that can make a big difference to your conversion rates.
Instapage vs Unbounce: Landing Pages
In this section, we will compare the landing pages of Instapage and Unbounce. In addition to how easy it is to create a landing page from scratch, we will also see what other features they offer regarding landing page optimization. Let’s start with Instapage.
Anyone can create beautiful landing pages using Instapage in a matter of minutes. A new type of page editor and builder is used, called Instablocks. Almost effortlessly, personalized landing pages can be created and updated at scale.
Customization is easy with Instablock manager. You can choose from over 500 pre-designed templates. Additionally, you can create your own custom blocks and save them to the library so that they can be reused over and over again.
Adding in the elements you’ve used before easily saves you time and enables you to create many different landing pages quickly and easily.
In addition, you can save blocks as ‘Global blocks’, which will allow you to update all pages using this block simultaneously.
By creating message-matched landing pages for each ad you run, you can increase ad conversions by turning more clicks into conversions.
It also includes an array of great experimentation features you can use to optimize your conversion rates over time by performing A/B tests on your landing pages.
Instapage’s heat map visualizer allows you to see how different landing pages are being interacted with. A/B testing can help you decide which components of your page design you should test by tracking clicks, mouse movement, and scroll depth.
Your landing pages can also be personalized based on ad groups, geography, campaigns, and more. The result is an improvement in conversion rates and a decrease in CPA.
The drag-and-drop editor in Unbounce lets marketers create beautiful, fully customizable landing pages, pop-ups, and sticky bars. There are over 100 high-converting professional landing pages to choose from that can be customized with your own text, images, and branding.
Additionally, your landing pages can be created from scratch and saved to be used again and again in the future. From the unique font of your brand to the precise placement of images and logos, each page you create can be customized to your specifications.
The Unbounce landing page creator is integrated with Unsplash, so you can add stunning royalty-free images to your landing pages within seconds without leaving the page builder.
You can start optimizing your landing page once you have constructed it to improve conversions and decrease your CPA once you have created.
By allowing dynamic text replacement on your landing pages, you can easily change the text on your ads, based on the intent of the user, so you can maximize the effectiveness of your PPC campaigns.
Utilize Unbounce’s inbuilt A/B testing features to test headlines, copy, images, and more. Unbounce offers a great feature called Smart Traffic.
It uses artificial intelligence to boost conversion rates on autopilot by sending the most appropriate landing page based on the visitor’s characteristics and demographics. After 50 visits, the system starts optimizing.
Creating and testing landing pages is incredibly easy with both Instapage and Unbounce. Here, Instapage is the clear winner because it provides a visual heat map tool that gives you a clear picture of how your visitors interact with each page. This makes Instapage the winner.
Instapage vs Unbounce: Ease of Use & Functionality
Even for complete beginners, Instapage and Unbounce are very easy to use. With Instapage, you can create many landing pages very quickly using the Block manager.
For its part, Unbounce offers drag-and-drop page builders and templates. As simple as using a mouse, you can click and drag an element until it’s exactly where you want it.
It’s a tie since both platforms use different page builders, but both are very easy to navigate and use – so it’s a tie in this round. No matter how inexperienced you are, you won’t have any trouble creating landing pages with either of these tools.
Instapage vs Unbounce: Support
From Monday to Friday, Instapage offers customer support. The company offers email support; you simply submit a ticket on the website’s support page and someone will get back to you as soon as possible.
Besides a help center, the software comes with tutorials and tips to help you use it to its full potential.
The company offers a few different ways to contact support, such as phone, email, and Zenbot chat, where you can explain your issue and get a solution quickly. Support tickets are available, as well as tutorials on how to use the software.
Moreover, there is a huge community of support where you can ask questions, browse through other answers, or simply talk about lead generation. You can also contact them by phone, as their website includes phone numbers for each of their offices worldwide.
Unbounce is the best in terms of customer support. Besides making it easier to contact them, they offer a variety of different ways for you to get help, like phone, email, and live chat, as well as providing valuable community support.
Instapage vs Unbounce: Plans & Pricing
Especially for small businesses, pricing is important. We’ll take a look at Instapage and Unbounce plans and pricing to determine which software offers the best value for money.
The ‘Optimization’ plan is the only one offered by Instapage, along with the ‘Converting’ plan that offers customized pricing. If you prefer to pay monthly, the Optimizing plan costs $299/month, or $199/month when paid annually.
Aside from landing pages, this plan includes AdMap, Multi-step forms, heatmaps, conversion analytics, Zapier integration, SSL encryption, GDPR compliance, and Google SSO (single sign-on). This plan does not impose any conversion limits.
Depending on what you need, custom plans may include additional features.
Businesses of all sizes can take advantage of Unbounce’s three different pricing plans. Unbounce offers Launch, Optimize, and Accelerate plans.
Launch plans are billed annually at $90 per month. There are unlimited landing pages, unlimited pop-ups, and unlimited sticky bars included in this plan. Each custom domain can have up to 20,000 visitors and 500 conversions per month.
When billed annually, Optimize is $135/month. A/B testing and Smart Traffic have been included in this plan as well as everything from the Launch plan. 30,000 monthly visits and 1,000 conversions are allowed with this plan, with three connected domains.
When billed annually, Accelerate costs $225/month. All features of the Optimize plan plus AMP pages that load quickly and increased limits are included in this plan. Each month you can convert up to 2,000 visitors and have 40,000 visitors across seven domains.
The ‘Scale’ plan from Unbounce offers higher limits if you need them.
Conclusion: Instapage vs Unbounce 2022
It’s now time to make a decision. Would you rather use Instapage or Unbounce?
It’s a draw this time. It really depends on the kind of business you run whether you use one or both of these tools.
When it comes to large companies, Instapage is a better choice. It is easy to see why companies like eBay and Yamaha use them in marketing campaigns. There is only one main plan available, which is too expensive for smaller companies but is well suited to larger ones.
Its Instablock features allow you to create landing pages at scale, while its heatmaps feature helps you better understand your audience.
On the other hand, Unbounce suits smaller businesses, bloggers, startups, and entrepreneurs much better. It offers different pricing plans depending on your needs and also lets you create pop-ups and sticky bars in addition to opt-in forms.
Those looking for an alternative to Leadpages may also find it useful. So in total, we find Unbounce as a winner because of its affordability and awesome features.