Kartra vs Infusionsoft (Keap) 2024: 🔥 (Features, Pricing, Pros & Cons Compared)

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If you’ve been searching online and studying the features of Kartra and Infusionsoft, you might find it difficult to choose which one is best for your business.

In this article where I have shared the Kartra vs Infusionsoft (now called Keap), I have deeply compared both platforms.

Both are marketing platforms that are quite alike, which can make it hard to decide between them. I’ve pointed out the good and not-so-good things about each software, so it’s easy for you to decide which one to get.



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Pricing $99 $199
Best for

Kartra is a sales funnel, simply put it’s a sales funnel builder similar to something like clickfunnels but it has a lot more features and integrations than clickfunnels has.

Infusionsoft is simple to use and easy to understand and CRM is important to lots of companies and there are many solutions out there to evaluate.

  • Complete affiliate management
  • Helpdesk with live chat
  • Beautiful, high-converting marketing pages and landing pages
  • Personalized follow-ups
  • Automated lead capture
  • All data in one place.
  • Seamless integration with various tools.
  • Automated email marketing
  • One of the best landing page builders
  • 14-day trial
  • Direct & API Integration with 300+ Apps
  • Great support & training
  • Built-in shopping cart / eCommerce
  • Offers universal tracking
  • Limited features of web builder
  • Lacks evergreen webinar feature.
  • Setup is time-consuming and costly.
  • Integrations might be tricky for the users.
Ease of Use

The interface of Kartra is pretty straightforward and includes everything laid out in the left panel. A user can easily reach their desired page just through one click, once you select the desired item you are directed towards it.

Infusionsoft is one of the easiest to use tool with navigable interfaces. It is ranked #1 for ease of use.

Value For Money

Kartra gives incredible value when it comes to pricing and the features offered by this platform are one of a kind.

Infusionsoft provides you with the best value for your money with the kind of features it gives.

Customer Support

Kartra has one of the most helpful customer support with various documentation and FAQ sections.

There is chat support 24 hours a day, 7 days a week. Emails are usually answered, and people in the US and Canada can call for help. Monday – Friday 9 am – 9 pm.

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Kartra Vs Infusionsoft (Keap): Summary

Kartra vs Infusionsoft

Kartra is an all-in-one marketing platform designed to cater to the comprehensive requirements of online businesses. It provides a range of solutions that cover various aspects of day-to-day operations, making it a versatile choice for businesses seeking an integrated approach.

On the other hand, Infusionsoft, now known as Keap, focuses primarily on email marketing and sales automation. It offers robust features for managing email campaigns, lead generation, and sales funnel automation.

While both Kartra and Infusionsoft/Keap provide similar solutions and services, the decision of which platform to choose depends on your specific business requirements and preferences.

Look at the popularity of these tools to know which one is trending these days:

Kartra vs Infusionsoft comparison

Similarities between Kartra & Infusionsoft

Check-out Service for Sales

Both Kartra and Infusionsoft have checkout options for making sales. Infusionsoft lets you make a custom checkout page that makes it easy to add your products and prices. Kartra, on the other hand, only works with set checkout forms.

SMS Messaging

With gateways like Twilio and Plivo for Kartra and FixYourFunnel or Call Loop integrations for Infusionsoft, both tools have SMS connection systems that make it easier to send a mass text. But Infusionsoft seems to work better with Kartra than Kartra does with Infusionsoft.

Tools for automating emails

Both Kartra and Infusionsoft have a good selection of email automation tools built right into the app. However, eventually, we found out that Kartra comes out superior in this aspect as its tools are a bit more flexible.

What Is Kartra?

Kartra is a sales funnel, or a sales funnel builder similar to Clickfunnels, but it has many more features and integrations than Clickfunnels. It delves much deeper than any other online platform.

The integration is incredible, and it’s a one-click, all-in-one sales funnel builder that includes everything configured for you.

Katra get started page

They also have a plethora of templates, such as landing pages and sales funnels, to guide you through the process, and within these templates, you can integrate your email marketing campaign.

If you want to add a membership site or webinars, everything is integrated into the sales funnels.

So, all you have to do is plug the product in. You can upload videos directly to their website and have them hosted there.

Read my Kartra review.

What is Infusionsoft?

Infusionsoft (Keap) is more than just an email service provider; if that’s not your thing, you’ve come to the wrong place.

Infusionsoft or kartra which is better

Infusionsoft will only send you an email if you have an Infusionsoft account and are not using something else to process your orders or perform some of the other functions Infusionsoft is designed to perform.

You have the option of using Infusionsoft for everything or using something else to process your orders. Infusionsoft is not a list-centric platform, so bear with me.

Everything is based on lists and is based on their logic. So, who is this person if they end up on this list, and what should I do?

Infusionsoft (Keap) does not have any lists.

Kartra vs Infusionsoft Pricing Plans: (Which Is Cheaper?)

Here is a quick pricing comparison between the two tools:

Kartra Pricing

Kartra new pricing plans '


Kartra is extremely cheap and worthy.

It starts at $99 per month, but there are some restrictions. The limitations never restrict functionality; agency functionality is the only functionality restricted in a higher tier; otherwise, the only difference is scale.

You can host 50 videos and 100 pages and sell 20 products. So, depending on the scope and scale of your business, that is when you upgrade, which is why I believe everything is reasonable rather than challenging.

Kartra also provides a 30-day money-back guarantee.

The pricing plans are divided into further plans:

  • The starter plan costs $99 per month. 
  • The growth plan costs $189 per month. 
  • The professional plan costs $429 per month. 

InfusionSoft Pricing 

Infusionsoft Pricing

In my opinion, Infusionsoft’s pricing have changed over time. They are attempting to enter slightly different markets than they previously did. The pricing plans are further classified as follows:

  • The pricing plan for the service includes 3 options:
      • Pro Plan: $129 per month
      • Max Plan: $199 per month
      • Max Classic: Customizable to your business.
  • The service includes a variety of features, such as:
    • Contact management
    • Marketing automation
    • Sales automation
    • E-commerce. 


If you ask me, the pricing plans for both are quite expensive, but I believe they are worthwhile because they have advanced features and integrations that can benefit users.

Even if you are undecided about purchasing this, they offer excellent plans to help you grow your business.

Kartra vs Infusionsoft: Features Comparison

Email Marketing 

Kartra vs Infusionsoft - Kartra Email

When you use Kartra to build your sales process, you can also set up your emails to be sent independently. No more physically copying and pasting the same content; letters can be customized with a person’s name, date of joining, and country.

Conditionals can be used based on how customers act. People who didn’t read the last email will automatically get another one, and idle users can be taken off the list.

You can also use templates to create unique emails with timers, movies, endorsements, etc.

With the Starter package, you get 15,000 emails per month. With the Silver package, 125,000 emails are sent each month. For the Gold and Platinum plans, keep raising the amount.

With Infusionsoft, you can automate sending deals and even thank-you texts to customers. You can use segmentation if you don’t want to spam your whole list of contacts. Emails can be sent with different themes and offers based on people’s interests.

One important thing, though, is that they work with social media. Anyone with a social media account on any site can get emails. You can send as many emails as you want at each plan level.


Even though both have automated and the ability to change templates, Infusionsoft is better than Kartra because it can connect to social media. It can be a way to get many people to your site.

Landing Pages 

A landing page is a short page that keeps people from leaving and often gets them to buy something. It’s similar to a one-page mini-website.

You can quickly drag and drop landing pages. It is straightforward and to the point. It is such an all-encompassing program that you do not need to use anything else.

Kartra landing page builders - kartra vs Infusionsoft

Infusionsoft allows you to create personalized landing pages. It’s worth noting that while you can change the background of any given template, you can’t change the colors of the elements inside, such as button text. These templates are also limited to landing pages only.


Infusionsoft allows for some customization, but Kartra has a range of templates that are available for any page.


Kartra does allow for integration with third-party applications, removing the need for customers to start from scratch or learn any new information.

Payment processing integrations are the most common type, with examples including Stripe, PayPal, Authorize.net, and Braintree.

Kartra and infusionsoft integrations

It is also compatible with Google Calendar and Twilio, a messaging service. The variety of integrations that can be implemented with

Although Infusionsoft allows a number of integrations, the platform places an undue emphasis on these connections. Infusionsoft is quite extensive. E-commerce integration options include ThriveCart and Privy.


You may end up paying more for services that require these integrations.

Kartra distinguishes itself from the competition by wishing to provide all these services on its platform while allowing integrations to be made as needed.

Analytics & Reporting Features

Kartra looks at every part of a business, including how well emails, landing pages, automation, and sequences work and how well memberships, goods, and emails do.

Keap also offers powerful insights with data points on conversions by sales stage, lead source, and other factors.

Also, thorough reports are made about how many people fill out forms, open emails, click through, and do other things.

Which platform has better tools for analytics and reporting?

In this way, both systems do a good job. They both give their users all the information they need.

Customization Features

Since each course and website has its products, it makes sense for platforms to have features that can be changed.

The more a platform can be changed to fit a creator’s needs, the better material they can make.

My Comparison Of Support – Kartra vs Infusionsoft

Support plays a vital role when choosing a software product or service. Irrespective of how good or user-friendly software may be, customers often have questions or need assistance, making support quality crucial.

Let’s now look at the support of Kartra and Infusionsoft.


Kartra not only excels in terms of technology but also prioritizes its customers’ needs. Here’s what you can expect from Kartra in terms of support:

Kartra provides a learning center called Kartranaut, where users can access step-by-step tutorials on how to use various tools offered by Kartra effectively.

Infusionsoft (Keap)

Similar to Kartra, Infusionsoft (Keap) has made efforts to provide robust support to its customers:

  • Facebook Community Support: Infusionsoft offers a Facebook community where users can seek support, ask questions, and connect with other users.
  • 24/7 Chat Support: Customers can access live chat support round the clock, ensuring prompt assistance whenever needed.
  • Tutorial Articles and FAQs: Infusionsoft provides a range of tutorial articles and FAQs to help users navigate the software and find answers to common queries.
  • Webinar Tutorials: Infusionsoft also offers webinar tutorials, which can be valuable resources for users seeking in-depth guidance.


While both software platforms have tried to support their customers, Kartra holds an advantage due to its ease of use and the user-friendly Kartranaut interface. In contrast, Infusionsoft’s support materials may appear scattered. Hence, Kartra emerges as the winner in terms of support quality.

Conclusion | Is Kartra Better Than InfusionSoft? 

In conclusion, Kartra is a user-friendly platform that allows businesses to visually construct campaigns that touch on every aspect of their operations.

It offers many features, including opt-in forms, emails, automation, tagging, triggers, and more, which can be easily connected via a drag-and-drop sequence builder. This makes it a powerful and efficient tool for running a business.

Kartra also offers the opportunity to earn extra money by selling campaigns.

On the other hand, Infusionsoft is also a simple and easy-to-use platform geared towards small and mid-sized companies, which helps generate leads, manage marketing initiatives, streamline the sales process, and close deals efficiently.

However, compared with Kartra, Infusionsoft falls short in features and options.

Although Kartra might be more pricey than Infusionsoft, it provides incredible value for money and is the better option for businesses looking for a comprehensive all-in-one solution.

Kartra might be more pricey than Keap, but its features are better and provide incredible value for money.

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Rohit Sharma

Rohit Sharma is a full-time content writer at Affiliatebay. He looks after the content specifically related to the proxies, and VPNs. After graduating in literature, Rohit spends most of his time honing his skills on proxies and cybersecurity solutions. He has also completed various certifications in the cybersecurity space. Connect with him on LinkedIn to get in touch with latest tips and best proxies and VPNs.

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