Kartra vs Infusionsoft (Keap) 2023: (Features, Pricing, Pros & Cons Compared)

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Looking for a Kartra vs Infusionsoft (Keap) comparison? In this article, we have shared the detailed Keap vs Kartra post with features, pros and cons along with pricing. Read further.


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Pricing $99 $199
Best for

Kartra is a sales funnel, simply put it’s a sales funnel builder similar to something like clickfunnels but it has a lot more features and integrations than clickfunnels has.

Infusionsoft is simple to use and easy to understand and CRM is important to lots of companies and there are many solutions out there to evaluate.

  • Complete affiliate management
  • Helpdesk with live chat
  • Beautiful, high-converting marketing pages and landing pages
  • Personalized follow-ups
  • Automated lead capture
  • All data in one place.
  • Seamless integration with various tools.
  • Automated email marketing
  • One of the best landing page builders
  • 14-day trial
  • Direct & API Integration with 300+ Apps
  • Great support & training
  • Built-in shopping cart / eCommerce
  • Offers universal tracking
  • Limited features of web builder
  • Lacks evergreen webinar feature.
  • Setup is time-consuming and costly.
  • Integrations might be tricky for the users.
Ease of Use

The interface of Kartra is pretty straightforward and includes everything laid out in the left panel. A user can easily reach their desired page just through one click, once you select the desired item you are directed towards it.

Infusionsoft is one of the easiest to use tool with navigable interfaces. It is ranked #1 for ease of use.

Value For Money

Kartra gives incredible value when it comes to pricing and the features offered by this platform are one of a kind.

Infusionsoft provides you with the best value for your money with the kind of features it gives.

Customer Support

Kartra has one of the most helpful customer support with various documentation and FAQ sections.

There is chat support 24 hours a day, 7 days a week. Emails are usually answered, and people in the US and Canada can call for help. Monday – Friday 9 am – 9 pm.

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When a stranger comes across your company, whether through an ad, a trade show, or simply a good search, their sales journey begins.

Copy must be written, pages must be designed, emails must be sent, and automation must be implemented. People began to notice how difficult it was, so online companies such as Kartra and Infusionsoft began to appear, claiming to help you build your funnel with a single click.

Although Kartra and Infusionsoft are well-rounded sales campaigns that will ensure this journey is smooth and ends with the best with the buy button, campaigns are difficult to create from scratch.

But, let’s see who wins when the two are pitted against each other.

Bottom Line Upfront: Infusionsoft (Keap) makes it simple to point and click and create websites on demand, but if you’re looking to deliver products and services or build a list, other platforms such as WordPress could be a better fit. Kartra is an all-in-one tool that provides users with exceptional tools.

Kartra has all of the information about the landing page builder, email marketing, affiliate program, and so on in one place. In terms of value for money and the number of tools provided, Kartra wins the battle of Kartra vs Keap (Infusionsoft). Infusionsoft has numerous integrations, but the integration process is time-consuming, whereas Kartra integrates via Zapier.

In my opinion, Kartra’s modern tools outperform Keap’s traditional set of features and functionalities. Furthermore, compared to Infusionsoft, which has a technical interface, using Kartra is relatively simple.

Try Out Kartra for 14-days free now.


Kartra vs Infusionsoft: Should You Buy Kartra or InfusionSoft? 

What Is Kartra?

Kartra is a sales funnel, or a sales funnel builder similar to Clickfunnels, but it has a lot more features and integrations than Clickfunnels. It delves much deeper than any other online platform.

The integration is incredible, and it’s a one-click all-in-one sales funnel builder that includes everything that has been configured for you.

Katra get started page

They also have a plethora of templates, such as landing pages and sales funnels, to guide you through the process, and within these templates, you can integrate your email marketing campaign.

Everything is integrated into the sales funnels if you want to add a membership site or webinars.

So all you have to do is plug the product in. You can upload videos directly to their website and have them hosted there.

What is Infusionsoft?

Infusionsoft (Keap) is much more than just an email service provider, and if that’s not your thing, you’ve come to the wrong place. You should not use it.

Infusionsoft or kartra which is better

Infusionsoft will only send you an email if you have an Infusionsoft account and are not using something else to process your orders or perform some of the other functions Infusionsoft is designed to perform.

You have the option of using Infusionsoft for everything or using something else to process your orders. Infusionsoft is not a list-centric platform, so bear with me for a moment.

Everything is based on lists and is based on their logic. So, who is this person if they end up on this list, and what should I do about it?

Infusionsoft (Keap) does not have any lists.

Common Features of Kartra & Infusionsoft: 

Email Marketing 

Kartra vs Infusionsoft - Kartra Email

Kartra allows you to activate a variety of automation based on the actions of your recipients.

It also has intelligent split testing, which allows you to test your email content and subject lines, track conversions, and automatically switch to the version that converts the best.

It’s a pleasure to use and extremely simple to grasp. It also has beautiful templates.

With Infusionsoft, you can automate any promotions or even Thank You messages to customers (Keap). When you don’t want to spam your entire contact list, you can use segmentation. Emails with distinct headlines and offers can be sent based on interests.


While both offer automation and template customization, Infusionsoft (Keap) outperforms Kartra with socks media integration. It has the potential to generate a lot of traffic.

Landing Pages 

A landing page is essentially a short page that keeps people from leaving and oftentimes gets them to buy something. It’s similar to a one-page mini-website.

You can quickly drag and drop landing pages. It is straightforward and to the point. It is such an all-encompassing program that you do not need to use anything else.

Kartra landing page builders - kartra vs Infusionsoft

Infusionsoft allows you to create personalized landing pages. It’s worth noting that, while you can change the background of any given template, you can’t change the colors of the elements inside, such as button text. These templates are also limited to landing pages only.


Infusionsoft allows for some customization, but Kartra has a wider range of templates and those templates are available for any type of page.

All of this is covered in greater detail in our Kartra review.


Kartra does allow for connections with third-party applications, removing the need for customers to start from scratch or learn any new information.

Payment processing integrations are the most common type, with examples including Stripe, PayPal, Authorize.net, and Braintree.

It is also compatible with Google Calendar and Twilio, a messaging service. The variety of integrations that can be implemented with Infusionsoft is quite extensive. E-commerce connection options include ThriveCart and Privy.


Although Infusionsoft allows for a greater number of integrations, the platform places an undue emphasis on these connections.

It’s possible that you’ll end up paying more for services that require these connections.

Kartra distinguishes itself from the competition by wishing to provide all of these services on its own platform while still allowing connections to be made as needed.

Unique Features of Kartra 

Kartra home page cloud

  • Kartra’s video integrations allow for automated email campaigns for viewers who only watch part of a video or forget to finish it.
  • Viewers can also be placed in different groups and sent different email series based on their viewing habits.
  • The integration allows for setting up upselling and down selling of products.
  • Kartra offers templates and features for membership sites and live webinars, as well as an affiliate program.
  • They provide extensive education and training to help you promote your products effectively.
  • You can sign in with two accounts, one for education and one for a 30-day free trial to explore the software and its features before committing.
  • The 30-day free trial allows you to learn Kartra, the product, the software, and the features you can get to know.
  • Once you do this, you can sign-up with another email address and use this one to take advantage of the free time to start using it to promote your products

Unique Features of Infusionsoft (Keap)

Infusionsoft Features

  • Infusionsoft (Keap) has several beneficial tags that are recommended to have in your account to make the machine function effectively.
  • There are different categories of tags, including the WP integration category for member access, which is for users who had a payment failure and should have access to payment-failed content.
  • The prospect tag is lead management-centric, and it is used to track users who have opted-in to receive lead management content.
  • It is recommended to not remove this tag as it provides insight into the user’s interest level and whether or not they have opted-in but not bought.
  • This tag can be used to suppress users from engagement series or campaigns if they have already opted-in or bought the product.
  • Additionally, it can be used to negatively suppress users from specific funnels or campaigns if they have requested a refund.


Kartra vs Keap

💰  Price


😍  Pros

14-day free trial

😩  Cons

No evergreen webinar feature.


When compared head-to-head, Kartra wins the battle of Kartra vs Keap (Infusionsoft) in terms of value of money and the number of tools it gives. Infusionsoft has tons of integration but the integration process is a tedious whereas Kartra integrates through Zapier.

Overall Rating 4.5/5

Kartra vs Infusionsoft Pricing Plans: (Which Is Cheaper?)

Kartra Pricing

Kartra Pricing

Katra is a fantastic buy. It starts at $99 per month, but there are some restrictions. The limitations never restrict functionality, and the only functionality restricted in a higher tier is agency functionality; otherwise, the only difference is scale.

You can host 50 videos, and 100 pages, and sell 20 products. So, depending on the scope and scale of your business, that is when you upgrade, which is why I believe everything is reasonable rather than difficult.

Katra also provides a 30-day money-back guarantee.

The pricing plans are divided into further plans:

  • The starter plan costs $99 per month. 
  • The silver plan costs $199 per month. 
  • The gold plan costs $299 per month. 
  • The platinum plan costs $499 per month.
  • The service includes a variety of features such as:
    • Unlimited emails
    • Unlimited bandwidth
    • Unlimited pages
    • Unlimited products
  • The plans differ in terms of features, the number of contacts, and the number of funnels.
  • The service provides different pricing options to suit the needs of different businesses, small, medium, and large.
  • The plans may also come with different levels of support and additional features.
  • The higher plans usually offer more advanced features, such as A/B testing, email automation, and analytics.

InfusionSoft Pricing 

Infusionsoft Pricing

Infusionsoft’s pricing and offers, in my opinion, have evolved significantly over time. I believe they are attempting to enter slightly different markets than they previously did. The pricing plans are further classified as follows:

  • The pricing plan for the service includes 3 options:
      • Pro Plan: $129 per month
      • Max Plan: $199 per month
      • Max Classic: Customizable to your business.
  • The service includes a variety of features such as:
    • Contact management
    • Marketing automation
    • Sales automation
    • E-commerce
  • The plans differ in terms of features, number of contacts, and number of funnels.
  • The service provides different pricing options to suit the needs of different businesses, small, medium, and large.
  • The plans may also come with different levels of support and additional features.
  • The higher plans usually offer more advanced features, such as A/B testing, email automation, and analytics.
  • You can choose a plan based on your budget and the features you need.


If you ask me, the pricing plans for both are quite expensive, but I believe they are worthwhile because they have advanced features and integrations that can be beneficial to users.

Even if you are undecided about purchasing this, they both offer some excellent plans that could help you grow your business.

Kartra & InfusionSoft – Pros & Cons: 

Kartra Pros

  • Kartra offers a wide range of features, including
    • Deep integration
    • Email marketing
    • Video hosting
    • Webinars
    • Membership sites
    • Affiliates
    • Landing pages
  • The platform offers templates for landing pages to capture emails.
  • Kartra can also be used to host e-courses or e-programs.
  • It is a great choice for those looking to get their product up and in the market quickly, with all the necessary systems in place.
  • The platform is perfect for those who have their products ready, with lead capture and affiliate products set up.
  • Kartra allows you to plug in your products, set up membership sites, and even create affiliate programs.
  • It provides an all-encompassing solution for promoting and selling products.

Kartra Cons  

  • Kartra may be considered expensive for some beginners.
  • The platform does not have a built-in evergreen webinar feature (but can be achieved through integrations).

Infusionsoft Pros

  • Infusionsoft offers a wide range of features including
    • Customizable lead capture pages
    • Squeeze pages
    • Sales pages
    • Product delivery
    • Log-in and password protection
    • Affiliate management
    • Email management
  • Buying all these components separately would cost more than purchasing Infusionsoft.
  • Infusionsoft is an all-in-one solution that can be used for sales and marketing and also as an operational management tool for the delivery of weddings.
  • The platform actively collects customer data for proactive marketing.
  • Infusionsoft takes flip charts and translates them into a system that has phenomenal results in any business.
  • It can be used to automate your sales and marketing process and also track customer behavior and engagement.
  • It is a great tool to streamline your business operation and improve your ROI.
  • Infusionsoft also offers a free trial so you can test it before subscribing.
  • It can be used by small and medium-sized businesses

Infusionsoft Cons

  • Infusionsoft’s setup and customization process can be time-consuming and costly for small businesses.
  • The platform does not offer a free trial, making it difficult to test its functionality before purchasing.
  • Using Infusionsoft can be challenging as the integrations may be complex for some users.
  • It might be hard to navigate and use if you are not tech-savvy.
  • The customization process might need a help of a developer.
  • The system may not be user-friendly for beginners.
  • The lack of a free trial might not be appealing to some users

Kartra Reviews & Testimonial (What Customers Say About Kartra?)

Kartra ease of use reviews- kartra or kajabi

InfusionSoft Reviews By Customers:

is keap better than kartraKartra vs Infusionsoft-Keap customer reviews and testimonials

FAQs About Kartra vs Infusionsoft (KEAP)

🙆Kartra can be used for?

Kartra is very simple to use and easy to understand. As it has deep integrations and it also offers email marketing, you can upload videos and you even have webinars, membership sites of the affiliates, and landing pages. It can be used as a background for your pages. You also have templates for landing pages if you just want them to capture emails.

🤷‍♂️ Which one is worth it?

I would say both Kartra and Infusionsoft are great to use and they have advanced features each of their own which makes them all the more interesting and exciting to use it. But when compared to I feel Karta is better as it helps you with page builders, sales funnels, templates, and email marketing.

🙋 Infusionsoft is best for?

Infusionsoft comes with fully-fledged customizable lead capture pages, squeeze pages, sales pages, shopping cart integration, memberships delivery, product delivery, and affiliate management. It’s an all-in-one solution and it is also transformed into an operational management tool as well.

👉🏻 What are the system requirements?

Katra is a Saas (Software as a Service) application And you don’t have to download a thing. All you need is an internet-connected computing device

🙌🏻Do I need coding skills?

No with Katra you don't need coding skill

👍When to Choose Infusionsoft ?

You want a greater number of integrations. You want more straightforward SMS messaging connections. You want personalized sales checkout pages. You want your email marketing to target social media users. You want payments to be through an in-site application.

Conclusion | Is Kartra Better Than InfusionSoft? Kartra vs Infusionsoft (Keap) 2023

In conclusion, Kartra is a user-friendly platform that allows businesses to visually construct campaigns that touch on every aspect of their operations.

It offers a wide range of features, including opt-in forms, emails, automation, tagging, triggers, and more, which can be easily connected via a drag-and-drop sequence builder. This makes it a powerful and efficient tool for running a business.

Additionally, Kartra also offers the opportunity to earn extra money by selling campaigns.

On the other hand, Infusionsoft is also a simple and easy-to-use platform, geared towards small and mid-sized companies, which helps with generating leads, managing marketing initiatives, streamlining the sales process, and closing deals efficiently.

However, when compared with Kartra, Infusionsoft falls short in terms of features and options.

Although Kartra might be more pricey than Infusionsoft, it provides incredible value for money and is the better option for businesses looking for a comprehensive all-in-one solution

Kartra might be more pricey than Keap but it is better in terms of features and provides incredible value for money.

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Norbert Akin

I am Norbert Akin founder of Marketing Digital Quito.. Here, I help people to find all in one solution tools to create, design, and launch their business. The main goal of this website is to educate the readers about the most popular tools that they can use to create and grow their online eCommerce business.

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