Kartra Vs Clickfunnels 2023: Which Platform is Best For Sales Funnel Automation?

What’s the difference between Kartra and ClickFunnels?

ClickFunnels is best for sales funnels, while Kartra is best if you want an all-in-one tool for building an online business that includes email marketing, membership sites, etc.

Now, jump over the key differences if you wish to get a quick overview:

• Email marketing: With Kartra, you can easily test different versions of your emails, even when you send them out to your entire list. It’s like having smart assistant that figures out which email works best to boost your conversion rates. ClickFunnels, on the other hand, doesn’t do this automatically. If you want to test emails with ClickFunnels, you’ll have to do it the old-fashioned way by manually splitting your email list.
• Pricing: Kartra’s basic plan includes email marketing as part of the package. But you don’t get email marketing included with ClickFunnels’ basic plan, which costs the same. So, if you choose ClickFunnels and are on this basic plan, you’ll need to budget extra for a separate email marketing tool.
• Integrations: ClickFunnels has more built-in connections to popular email marketing and CRM software, making it flexible for various needs. On the other side, Kartra shines if you need integrated calendars and booking features. This is fantastic if you’re a coach or a business owner who takes appointments or bookings. Unfortunately, ClickFunnels doesn’t offer these features.

Kartra Overview 

Kartra was started in 2018 by Andy Jenkins and Mike Filsaime. Kartra is software that small business owners and entrepreneurs can use to automate and design a funnel for their business.

This all-in-one marketing platform is the perfect suite to run your online business. It is a cloud-based business management solution designed to help small to large businesses create, launch, and manage online marketing platforms.

This sales funnel builder will help you care for your business, its functioning, and its record-keeping like no other software you have used.

Kartra offers comprehensive features that work amazingly for entrepreneurs or large business enterprises to excel in their businesses.

But Kartra requires one platform, one set of login credentials, and one fixed monthly payment to create, launch, and market your online business.

Kartra lets you turn on a host of automation based on your recipient’s behaviors, such as watching a video or opening an email.

Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more.

Kartra Main Features:

Let’s look at the quick features of Kartra:

• Kartra pages and funnels.
• Kartra memberships.
• Kartra leads.
• Kartra campaigns.
• Kartra surveys.
• Kartra videos.
• Kartra helpdesks.
• Kartra calendars.

Kartra Pros & Cons

Pros:

• Kartra gives access to the done-for-you campaigns.
• Members can host videos directly through built-in video hosting.
• The membership portal has various functionalities associated with it. 
• Kartra offers a 14-day trial period.
• It also offers internal video marketing and hosting capabilities.
• Its robust reporting solution tells you everything about the campaigns, videos, or other filters.

Cons: 

•  Sometimes, you might experience slow-loading pages.
• Web builder has some limited features. 

What is ClickFunnels?

Clickfunnels was started in 2014 by Russel Brunson.

ClickFunnels is well known as the landing page software for creating landing pages, sales pages, and bridge pages for your marketing and clients.

With ClickFunnels, you can create an easy step-by-step system where your customers can easily be guided through the landing pages. Different templates are suited for different purposes.

You have an easy integration with your course delivery platform. 

What’s more?

You can work reliably with an auto-responding setup for emails.

ClickFunnels allows you to add your pages to WordPress now, which has almost 20k installations. This offers the best appealing features to its users.

Watch this video to learn about ClickFunnels:

Who are ClickFunnels For?

ClickFunnels is for eCommerce companies, advanced marketers, and any other business that is happy with its current “stack” and wants to make high-converting sales funnels.

If your own business is doing well, there’s no need to move everything to Kartra. ClickFunnels lets you create sales funnels, no matter how complex or simple they are, and count your money.

Clickfunnels Pros & Cons

Pros:

• Intuitive interface and good design templates.
• Does not require knowledge of coding.
• It is easy to create landing pages and sales pages.
• Provides an intuitive environment for mobile optimization.
• Cross-platform integration.
• Sets up multiple payment options.
• Constantly updates its services.
• Russel Bruson’s courses can give you great knowledge about sales funnels. ( Tried & tested!)

Cons:

• It can not host the videos directly on the platform
• It allows only bedding videos from other platforms and does not allow direct video uploading.
• There are very few membership options associated with it.

Kartra vs ClickFunnels Ease Of Use

I have divided and compared Kartra and ClickFunnels based on various ease of use.

Email Automation 

Clickfunnels

Actionetics, also known as Follow-up Funnels, is a feature that allows Clickfunnels customers to take their targeted email marketing to the next level. This capability is available through Clickfunnels.

This component of Clickfunnels allows for seamless integration with some of the most well-known social platforms available today, like Facebook, Twitter, and even Google. You will just be required to enter the email address of the customer.

Based on the email list you provide, you will collect information about your clients, such as their social profiles, interests, and even income.

The algorithm can assess customers in your follow-up funnels and then give them a rating based on how valuable they are to your company. This is one of the amazing aspects of the software.

Kartra

Kartra’s capability is demonstrated to a whole new level by the fact that Clickfunnels’ email marketing automation tool can collect information about customers based on the customers’ email addresses.

The email capabilities offered by Kartra emphasize behavior-based analytics and personalization, allowing you to tailor the kinds of emails that are communicated to your clients.

In addition, every click, send, or open is tracked, documented, and shown in detail in the generated reports. To make it easier for you to monitor and check the efficacy of your email marketing.

In addition, once you enable this option in Kartra, it will automatically follow up with your consumers using your established parameters.

Kartra will perform all email marketing duties in your funnels, including follow-ups, subscriptions, email sending, and many more tasks. This is another fantastic feature of Kartra.

Kartra is the most successful email automation service.

Kartra is the winner of this match. Only the Platinum and Two Comma Club X subscription tiers of Clickfunnels allow you to access the Actionetics feature, even though it is robust enough to compete with Kartra’s offering.

Sign-Up Process

Kartra

To start using Kartra, you must choose a pricing plan and enter important information like your email address, business name, etc. A 14-day free trial costs $1 and gives you full access to all of Kartra’s tools.

Last, you’ll be asked to fill out your payment information.

It’s easy and won’t take you more than a minute to sign up for ClickFunnels. Their funnel builder services come with a 14-day free trial for which you don’t have to pay.

ClickFunnels

Signing up with Clickfunnels is an easy process. All you need is to create your account, enter the details, and add payment information.

Winner: ClickFunnels.

Both are easy to sign up for, but ClickFunnels wins because it has a 14-day free trial period.

Tracking Tools 

You need to be able to measure how well your marketing campaigns are doing. It is not enough to build web pages, make membership sites, or send emails. Because of this, it’s important to think about tracking and analytics when picking an online marketing platform.

Clickfunnels

With various built-in data, Clickfunnels tries to help you learn more about how your customers act and what they really want. Using one of the analytics tools on the platform, it’s easy to look at your sales funnels or your online store.

You can also use third-party tracking tools with Clickfunnels if you can’t find what you need in the app. This way, you can use as many marketing tools as possible to help you make better choices.

Kartra

Kartra takes analytics to the next level by giving you all the tools you need to track different success metrics within the platform. Customers’ progress through the sales funnel can be tracked by the data dashboard that is built in. It also has powerful tools for tracking sales, conversations, membership, and other things within the app.

Winner: Kartra

Both Kartra and Clickfunnels are just as good. But you’ll need several integrations to get the most out of Clickfunnels’ analytics. With Kartra, there is a powerful analytics dashboard that can already make thorough reports and give you useful information about all of your online marketing.

Kartra Vs Clickfunnels Features Comparison

Kartra Features:

Kartra offers tons of features, but these are some of my favorite things about Kartra.

⭐ Marketing Automation

Marketing automation removes barriers and helps your business to scale quickly and easily. It makes the outcome a reality and a successful business. Marketing automation sequences can be created based on any action.

A marketing automation system with multiple opt-ins and multiple products for sale, and extensively uses tagging prospects and customers. This automation saves you time.

The system gets to know what works and what does not work through automation and can deploy a variety of automation. Kartra removes the hurdles of advanced marketing automation technology.

Different components of marketing automation software will uplevel your business.

⭐ Affiliate Program

Kartra affiliate program is to promote other people’s products and services in return and earn money in the form of commission from the income generated. This income is obtained when people gradually buy your products.

Kartra offers a financial incentive through an affiliate program to promote their product. You need a few straightforward steps to become a Kartra affiliate.

First, you must sign up to start your Kartra affiliate application process. Kartra affiliate primary commission is 40% on all monthly and annual plans, plus a 10% affiliate commission for every affiliate you refer.

⭐ Email Marketing Automation

Kartra sends marketing emails to customers as a follow-up procedure. This is a great activity where your customers will feel valued. Kartra, a business that follows up with its customers, is likelier to have loyal customers.

The automated email system also uses split test intelligence. It helps the system alter the subject lines and track conversions. And after analyzing which content converts more customers, it uses that content.

You want your email marketing campaigns to work for you, not the other way around. Kartra Sequences will run your communications 100% on autopilot, 24/7/365, all around the clock.

Kartra also gives you the option to utilize custom tag options for emails. This can be used to customize emails with the custom-tagged recipient. Add testimonials and video thumbnails to your email with a simple drag and drop.

Kartra can integrate with four different e-mail systems:

• Sendgrid
• Postmark
• Mailgun
• Elastic Email

⭐ Lead Generation

You will get a lead generation funnel with Kartra. Your leads are your business’s number one asset. They represent your prospects, customers, affiliates, etc. In short, your business could not operate without them.

You can create a professional lead-generating funnel in Kartra to convert your website visitors into clients.

You only need the lead magnet as a freebie in exchange for the lead. Kartra generates cost-effective business leads.

⭐Lead Management

Of course, the management system within Kartra makes all of this potential. It allows you to easily manage all of your sites and keep track of visitor activity, sales, and conversion rates on each one of them. And that’s not all it does.

You can also use the various marketing automation features available on Kartra to quickly implement split testing, opt-in email campaigns, and more.

With the full power of Kartra behind your back, it is like having an entire team of marketing assistants taking care of your business needs.

⭐ E-commerce Functionalities

Every once in a while, a revolutionary product changes everything. Kartra has reinvented the shopping cart. Kartra Pages give you premade templates for you to sell:

• Option pages
• Video sales letters
• Upsells
• Product launch pages
• Surveys
• All with a live editor for customization 

You will have full customer relationship management to do you:

• Email marketing
• Autoresponders
• Broadcast emails
• And email test splitting
• Plus it extends CRM with
• SMS texts
• Video broadcasts
• And posting to social media

Features of ClickFunnels:

⭐ WYSIWYG Email Editor

ClickFunnel lets you add emails to your funnel through follow-up emails. They help the users create messages and even broadcast emails; the platform also teaches how to teach email editing.

The platform also gives SMTP integration and an email to carry out the process efficiently. 

⭐ Backpack Affiliate Tracking & Management

ClickFunnels has affiliate management tools that they have coined as “backup.”, This tool lets you grow your funnels with some help from an external person. ClickFunnels provides about 40% commission to the affiliates.

ClickFunnels has collaborated with Tipalti, a third-party affiliate management software.

People referring through you can get you an incentive of 20% on ClickFunnels. But the condition attached to the referred client is that he should be an active customer.

There are various other incentive plans, like winning a car; you can also raise your incentive to 40%. ClickFunnels does not offer tier 2 commissions as of now.

⭐Email Auto-responders

ClickFunnels does have an inbuilt email autoresponder that is the follow-up funnel.

The built-in autoresponder in ClickFunnels functions just like your favorite autoresponder when sending broadcasts, storing contacts, managing campaigns, and much more.

ClickFunnels Etison Editor

Good old Russ’s page editor has more ways to change things than Kartra’s, and it has more examples for building corresponding landing pages that match funnels right down to the industry and page goal level.

You can do more than Kartra, but the extra features slow it down and cause bugs.

User Interface: ClickFunnels vs Kartra 

This is one area where I will focus; hence, I have diligently compared the two platforms.

Clickfunnels User Interface (ClickFunnels Dashboard)

Creating funnels with this platform is quite a hassle-free process, and often, anyone with any experience level can avail of the service of Clickfunnels. The platform had many predefined funnels and templates associated with them, making it highly efficient for users to use. 

To further the ease of use, the platform also incorporates drag and drop features that help individuals to customize the templates according to their will, and that too with just a few clicks.

The platform also has a blog page, making it efficient for individuals to learn how to use the platform and solve all the queries they face.

You can start making your first page or funnel by clicking on the “Click Funnels >> Build Funnel” options from the top navigation bar.

Apart from that, they have

• Video embedding through Vimeo and YouTube
• Create custom subscriptions 
• Make a custom domain with the pre-existing domain.

The  Clickfunnels dashboard gives the following navigation options: 

• Funnels
• Contacts
• Sales Transactions
• Funnel Marketplace
• Build Funnel

Kartra User Interface (Kartra Dashboard Features)

The interface Kartra is pretty straightforward and includes everything in the left panel. Users can easily reach their desired page with one click; once you select the desired item, you are directed towards it. 

You can create pages using the “My Pages” option. You can use it to build a landing page or any other page type. It also helps you create pages to host videos and forms.

The creation of a page is also easier, and it offers drag and drop services to add images, add content, and images as per the desire. It also lets you easily customize the size of the images.

The platform also includes one-click publishing and adding funnels to the subdomain. Any individual can control what they share on the platforms as well.

Though the platform has many benefits, there are some issues that the user faces while working with the platform; some sizes and formats are stringent and do not allow flexibility.

It also has stringent grids and does not allow users to put add one anywhere they desire.

The user interface of Kartra includes the following main functions:

• Campaigns: This function helps create email campaigns and set up an email list.
• Forms: for creating opt-in forms.
• Memberships – Create membership sites with different payment tiers.

Winner:

Both Clickfunnels and Kartra have great ease of use, and that very feature makes them famous among a lot of users.

Funnel & Campaign Creation

Kartra Funnel Creation 

Kartra offers you marketing campaigns designed by experienced consultants Frank Kern and Andy Jenkins. These campaigns are “Done-for-you” and come with pre-made templates for different goals so that you can pick one.

The funnels are already set up with various things like opt-in forms or thank-you pages so it is easy to use these.

This campaign will have everything you need. Copy, emails, landing pages, thank you pages, checkouts. You need to put in the price of your product and name it so that people know what it is.

Then, upload some pictures so people can see what it looks like. After that, you are ready to launch!

ClickFunnels Campaign & funnels

Clickfunnels provides templates that are customized to your needs. They have templates for different types of businesses, too.

You can get a follow-up funnel for previous or existing customers or use their lead generation template to capture leads. There are also templates for selling a service, running a webinar, selling your written content, and more.

If you take the quiz they provide on their website to figure out which type of template best suits your needs, they can even make it custom-made!

Kartra vs ClickFunnels Price: Which is the Cheaper Funnel Builder? 

With such benefits associated with both platforms, I would incline toward pricing to know if they are worth the try. 

ClickFunnels Pricing plans: 

ClickFunnels provides its users with not one but three different subscription options, and they are as follows:

1. Standard Plan – $97 per month

This plan offers you these – 

• 1 user
• 20 funnels
• 100 pages
• 3 payment gateways
• 3 domains
• Chat support and,
• Funnel Flix 
• $1 14-Day Trial Period

2. Platinum Plan – $297 per month

More advanced features like courses and training units are offered to you as compared to the standard plan. You can access these with Platinum Plan – 

• Unlimited funnels
• Unlimited pages
• 3 sub-users
• 9 payment gateways
• 9 domains 
• Priority support for a chat with the technical team
• Courses and training for FunnelFlix
• Peer review hackathons per week

You get discount offers for 6 and 12 months with the Platinum Plan –

• $997 for the 6-month package where you get a 44% discount.
• $2997 for the 12-month package with a 19% discount plus advanced training.

Two comma club X plan for $2497 per month where you are offered – 

• Unlimited funnels
• Unlimited share funnels
• 10 sub-users
• 27 payment gateways
• 27 domains
• Unlimited follow-up funnels
• Chat support with the prioritized technical team and VIP phone support
• Weekly peer review hackathon

Kartra Pricing Plans:

1. Starter pack – $119 per month.

The plan cost $99 per month if billed annually

• Contacts (Up To) – 2,500
• Emails Per Month – 15,000
• Pages Created – 100
• Products – 20
• Helpdesk Portals – 2
• Custom Domains – 1
• Bandwidth Per Month – 50GB
• Page Visits – Unlimited
• Membership Sites – 2

2. Growth plan -$229 per month

The plan costs $189 per month and is billed annually. 

• Contacts (Up To) – 12,500
• Emails Per Month – Unlimited
• Pages Created – Unlimited
• Products – Unlimited
• Helpdesk Portals – Unlimited
• Custom Domains – 3
• Bandwidth Per Month – 125GB
• Page Visits – Unlimited
• Membership Sites – Unlimited
• 30-Day Free Trial Period

3. Professional plan -$ 549 per month

The plan costs $429 per month if billed annually.

• Contacts (Up To) – 25,000
• Emails Per Month – Unlimited
• Pages Created – Unlimited
• Products – Unlimited
• Helpdesk Portals – Unlimited
• Custom Domains – 5
• Bandwidth Per Month – 250GB
• Page Visits – Unlimited
• Membership Sites – Unlimited
• 30-Day Free Trial Period

Winner: 

Comparing the plans purely based on the variations of proving plans and affordability, Kartra is the clear winner.

FAQs On Kartra vs Clickfunnels

Is Kartra better than ClickFunnels?

Yes. Kartra is better than ClickFunnels in many ways. It's easier to use, costs less, and helps with running a business. But if you mainly want to make sales funnels, ClickFunnels might be better. When you compare Kartra and ClickFunnels, remember that they're for different things, so it's not a direct comparison.

What is better than ClickFunnels?

It really comes down to what you're looking for. Do you need video hosting, affiliate management tools, landing pages, a sales funnel builder, opt-in forms, or a full online business solution? Kartra and ClickFunnels offer similar services, but there are some differences.

Is ClickFunnels a platform?

Absolutely, ClickFunnels is a comprehensive online marketing platform that covers a wide range of marketing and business needs. It lets you run marketing campaigns, automate email marketing, create web pages and landing pages, conduct split testing, and manage the entire sales process from beginning to end. You can also use it to handle sales management tasks. ClickFunnels goes even further by offering features for building membership site, creating web forms, customizing subscription forms, designing pages, setting up checkout processes, managing membership page content, and handling affiliate programs. Plus, it integrates with Google Analytics and provides tools for running split tests to optimize your marketing efforts.

Final Verdict| Is Kartra better than ClickFunnels?

You have read the entire article, reading and learning whether to use ClickFunnels or Kartra. 

Comparing the two features, I can say that Kartra takes an edge over ClickFunnels, and they can be stretched for all sizes of businesses. The features offered by ClickFunnels might be fewer and a bit pricey compared to the all-in-one Kartara tool.

Starting your business, choose the best option that suits your business according to your requirements.

Hope you get the best out of the one you choose. Lastly, do not forget to read Russel Brunson’s books and get his course guides if you are serious about learning sales funnel marketing. 

And, you can also join the Kartra Academy, which comes with top modules and video lessons.

Kartra’s success stories might not be as prominent as Clickfunnels, but many people are using it to create 7 and 8-figure companies. From this review, you must be 100% sure that I am inclined toward Kartra for obvious reasons.

Looking to know more? Go and try the best sales funnel builder for you.

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