Best List of Marketing Automation Statistics for 2024 | (Deep Research)

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In this article we have featured The Ultimate List of Marketing Automation Statistics For 2024 Marketing automation is growing increasingly popular, but grasping all of its intricacies can be challenging.

While there are numerous marketing automation software products that may be useful to you, figuring out how to use them might be difficult.

To make matters even more complicated, one may need to go into several subcategories of marketing automation, especially if unique needs must be satisfied.

Email marketing software, lead generation software, sales management software, and other forms of software all use automation to help the user and may have specialized tasks that others do not.

Having said that, it is critical to understand what marketing automation statistics are saying about the current and future conditions of the industry.

Content Outline

Marketing Automation Statistics (Editor’s Pick)

  • Marketing automation is now used by 51% of businesses.
  • Marketing automation is one of the most rapidly expanding software industries.
  • Automation, according to 40% of marketers, has a favorable impact on productivity.
  • Marketing automation resulted in an increase in leads for 80% of businesses.
  • Due to a lack of competence, 48.6 percent of organizations do not employ marketing automation.
  • Conversions increased for 77% of marketers that used marketing automation solutions.
  • The most common sort of marketing automation is email automation.

Marketing Automation Statistics

What exactly is Marketing Automation?

Marketing automation is simply the use of automation solutions to manage all of a company’s marketing procedures. It is the technology that automatically executes marketing operations and multipurpose campaigns across various channels.

Businesses can use marketing automation to target customers with automated messages via email, online, social, text, and other channels. It aids in lead creation, nurturing, and monitoring overall ROI on campaigns.

Marketing automation is not a new trend, but it is becoming more popular. Marketing automation dates back to 1992, but it wasn’t until later, around 2003, that industrialization began to take hold.

It has become a crucial business tool for millions of organizations worldwide in recent years. Here are a few significant themes to look out for in 2022:

1. Marketing automation, according to 80% of marketers, is the key to their success.

(Group Lensskold)

When it comes to automation, success may be measured in a variety of ways, but with 80 percent of marketers claiming that it is the secret to their success, there must be something worth investigating in this area.

Marketing automation enables smaller businesses with limited marketing budgets to get more done in less time, resulting in greater reach at a reduced cost.

success in marketing automation implementation

2. Marketing automation is used by nearly three-quarters of all firms.

(Today’s Social Media)

3. Currently, approximately 480,000 websites use marketing automation.

(Digital Bold)

4. Using automated social media postings and marketing could save more than 6 hours per week.


One of the most important things that marketers desire from marketing automation software is time-saving sales efficiency.

With the ability to schedule social media postings in advance, this is becoming a more viable option.

Companies may plan their larger content initiatives and never miss a posting opportunity by using smart technologies to schedule pieces for later publication.

This will allow for better planning, fewer errors, and, in the long run, more content output.

5. Social media post scheduling is acceptable for automation, according to more than 80% of marketers. Email automation marketing came in second, with up to 75% of study respondents stating they could automate it.


Conversions, Leads, and Sales

Sixty percent of marketers say automation has increased their lead generation.

Marketing automation results in a 451 percent increase in qualified leads over traditional methods.

Given that 80 percent of marketers use automation to boost lead generation, this increase in qualified leads is considerable.

7. Lead nurturing using marketing algorithms turns about 15-20% of consumers to purchases.

8. 58 percent of marketers use automation technologies to upsell products.


9. Lead generation and nurturing is a critical strategic goal of great marketing automation.


Marketing automation has been listed as a critical strategic goal for:

  • Lead generation and nurturing (57%).
  • Income and revenue from sales (47%).
  • Enhanced customer involvement (36%).
  • Productivity (29%).
  • Increase in campaign success/failure measurement (28%).

This statistic combines the whole worth of marketing automation into a single figure, highlighting marketing priorities for different business owners.

10. According to 77%of marketers, automation is employed to enhance conversions.


11. According to 44% of marketers, the most crucial hurdle to business success is offering individualized content.


12. Four out of every ten marketers worry that their companies will be unable to stay up with marketing technology advancements.

According to this statistic, 40% of marketers are unsure how their company can stay up with marketing automation improvements.

With the industry iterating and adopting new technology on a regular basis, businesses will need to have a plan in place to keep up with these developments.

13. More than 60% of firms have difficulty introducing and implementing marketing automation.


The introduction and implementation phases of any new system are difficult.

This is especially true in marketing, where there are numerous moving pieces to consider.

In comparison to other technologies, 60 percent of businesses struggle to get a marketing automation system up and running.

To ease business owners (and other stakeholders) into marketing automation, a staged approach is required.

14. Twenty percent of businesses struggle to find the best marketing automation solution.


15. The expense of automation software is one of the most prevalent reasons it is rejected.

(Digital Marketing Kinetics)

16. It can be difficult for firms to find the correct tools for marketing automation.

According to marketing automation industry statistics, another difficulty that businesses frequently confront is locating the correct marketing automation solutions. In fact, 20% of marketing agencies think this is their most significant impediment to success. Other problems, according to 6% of marketers, include data management, segmentation, and optimization.

The lack of know-how was regarded as the most difficult obstacle by 17.46% of marketing and communication professionals.

While many digital marketing organizations have implemented marketing automation tools, others have not for a variety of reasons. Marketing automation statistics and figures demonstrate that half of the respondents are hampered by a lack of knowledge. 43.2 percent identified a lack of human resources as the explanation, while 19 percent cited a lack of funds.

Conclusion: The Ultimate List of Marketing Automation Statistics for 2024

Marketing automation’s rise shows no signs of abating. Furthermore, while certain hurdles continue to prevent some businesses and marketers from implementing such tools into their plans, the future of marketing automation appears to be bright. These marketing automation figures are further evidence that, while early adopters are already receiving the benefits of these new innovations, it is not too late to join the MarTech revolution.

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Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay and a director in ImageStation.

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