Samcart vs Kartra 2024: Which is the better eCommerce Platform?

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Today, I’m exploring Samcart vs Kartra, two popular tools that many online creators and entrepreneurs are talking about

I’ve personally tried both to see how they stack up against each other. If you’re like me, figuring out the best platform for selling products or services online can be a bit overwhelming.

SamCart is super straightforward and focuses mainly on making checkouts easy and boosting sales.

On the other hand, Kartra is like a Swiss Army knife; it’s an all-in-one platform where you can do a bunch of different things like email marketing, hosting courses, and building websites.

I’m here to share my hands-on experience with both, breaking down the nitty-gritty so you can decide which one might be the perfect fit for your online business. Let’s get started.


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Pricing $59/mo $99/mo
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SamCart is an online checkout system for small businesses. Everything you need to host a product, market it, make a sale, and be paid all in one spot.

Kartra is an email marketing, list-building, web-hosting, and company management tool for marketers. All of these items are connected in a single account for you to manage.

  • Landing Page A/B Testing
  • Payment gateways
  • Payment plan capabilities
  • Full-featured product carts
  • Complete affiliate management
  • Email marketing with powerful automation
  • One click upsells at the right time
  • SamCart has next to 0 learning curve
  • Creator University is full of informative training
  • checkout page templates, one click upsell templates
  • Rich membership sites with multiple pricing tiers
  • Video hosting with pre- and post-CTAs
  • Full-featured product carts
  • Host of automations based on your recipients
  • Lacking high-end features
  • No inbound marketing
  • It's very difficult to navigate
  • The lack of integration with other products
Ease of Use

Easily create custom eCommerce sites that convert visitors into customers

The interface Kartra is pretty straightforward and includes everything laid out in the left panel.

Value For Money

SamCart is beginner-friendly. The quick setup and upsell features make it the greatest tool for newbies.

Kartra has the lowest monthly costs for a mix of web marketing products.

Customer Support

You may always contact them through the support page or send an email to [email protected] if you have any questions.

Kartra Helpdesks doesn't abandon customers. Strong tickets. Department tickets. Departmentalize tickets (technical support, billing support, sales support, etc.)

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Bottom Line Upfront: 

As a final takedown, when comparing Kartra and Samacart, Kartra emerges as the better choice, offering an all-encompassing marketing funnel builder. However, if your primary focus is solely on an exceptional checkout page experience accompanied by seamless shopping cart software, then SamCart proves to be the more fitting option.

Main Differences Between Samcart and Kartra 

Let’s look at the key differences between Samcart and Karta:

1. When comparing Samcart and Kartra, they have distinct differences in their features. Kartra stands out for its comprehensive marketing toolkit, encompassing features like SMS and email campaigns, while Samcart provides fewer marketing options.

2. In terms of building capabilities, Samcart focuses on sales and checkout pages. In contrast, Kartra takes it a step further by allowing users to create a complete range of pages, from websites to sales, checkout, and landing pages, all consolidated within a single dashboard.

3. User interface experience varies between the two platforms. Samcart prides itself on simplicity, making it easy to navigate. On the other hand, Kartra’s interface is a tad more intricate, offering a wider array of functionalities.

4. Price-wise, there’s a divergence as well. Samcart comes in at a more affordable price point, starting from $49 per month for its basic plan. Meanwhile, Kartra carries a slightly higher price tag, with its basic plan beginning at $99 per month.



What is Samcart?

SamCart is an online tool designed for people who want to sell things, both physical items and digital goods like online courses, memberships, and ebooks.


It’s easy to start accepting orders online with just a few clicks. SamCart has a feature that lets you create and manage online courses from a simple dashboard. So, whether you’re selling products or teaching classes, SamCart has you covered.

Who is SamCart for?

SamCart is a platform for online shopping that has helped process more than $1 billion and sold more than 7 million products.

It is used by a wide range of entrepreneurs and businesses, such as course creators, authors, Amazon sellers, e-commerce business owners, entrepreneurs, influencers, non-profits, and many more.

The platform helps you make sales and makes it easy for your customers to buy from you.

What is Kartra?

Kartra is an all-in-one checkout software created by Genesis Digital, whose founders are Everwebinar and WebinarJam, respectively, the two most popular webinar automation and webinar solutions.

Kartra online business made easy- kartra pricing review

It has everything you need to run an online store, and it’s been around since 2018.

Kartra is popular for providing a comprehensive set of eCommerce and marketing features. Kartra helps businesses, be they small or large.

If you want to build a membership website, Kartra is a great choice too.

Check out the full Kartra Review to find out how good is this funnel software.

Who is Kartra for?

Kartra is really made for solo entrepreneurs, authors, owners of digital products, and course creators who want a system with all the tools they need in one place.

Even though the price is high for most people who are just starting out in an online business, you should be able to save money if you use other tools like CRMs, email marketing systems, membership sites, etc. You can get rid of all of that with Kartra and just focus on one platform.

Quick Tip 🔥

By the year 2040, it is anticipated that over 95% of shopping will be done online.

Kartra vs SamCart: Pricing

SamCart Pricing

SamCart tool proffers three lucrative pricing plans for its customers. Here are their details:

samcart pricing

Plan Price/Month Key Features Admin Users
Launch $79 -Checkout Anywhere, One-Click Checkout, Digital Payment Options, No-Code Sales Pages, Pre-Built Templates 1
Grow $159 Everything in Launch, plus Checkout Automation, One-Click Upsells, Add-Ons and Order Bumps, Subscription Management, Cart Abandonment 3
Scale Done-For-You Everything in Grow, plus: Done-For-You, A/B Testing,  Access to SamCart’s API, Subscription Saver,  Affiliate Center, CRM Integrations Custom

Kartra Pricing

kartra pricing updated plans

Kartra offers three exciting pricing plans. Here are the details:

Plan Price (Monthly) Features
Starter $119 Up to 2,500 contacts, 1 language, 1 domain, 5 team members
Growth $229 Up to 12,500 contacts, Unlimited languages, 3 domains, 10 team members
Professional $549 Up to 25,000 contacts, Unlimited languages, 5 domains, 20 team members

Pros and Cons of Samcart & Karra

SamCart Pros

  • Split testing facility
  • Easy-to-use interface
  • Adaptable pricing payment plans
  • Rich in features affiliate management
  • Active dashboard for reporting
  • Supports major payment platforms
  • Sets up very fast without any extra fees
  • Less card abandonment rates due to single-page product and checkout

SamCart Cons

  • Templates have limited design options.
  • Only the premium plan offers all the features of SamCart.

Kartra Pros

  • The software is easy to use.
  • It offers a better value than other similar tools.
  • It is a combination of many software in a single platform.
  • Kartra training offers help in using this software effectively.
  • It has a Facebook community for users to gather more ideas.
  • It provides the features of sales funnels and split testing.

Kartra Cons

  • It is a bit costly for SMEs and beginners.
  • The all-in-one feature is not perfect for all as some business owners prefer using separate tools for specific purposes.

Kartra vs Samcart Features Comparison 

Feature Category Kartra SamCart
Product Hosting Offers a complete suite for hosting digital products, courses, and memberships. Primarily focuses on digital product hosting, with strong checkout and upsell features.
Checkout Pages Fully customizable checkout pages with templates. Highly optimized checkout pages with advanced customization options.
Email Marketing Integrated email marketing with automation capabilities. Limited native email marketing; integrates with external email marketing tools.
Membership Sites Robust membership site platform with various access levels and drip content. Integration with membership platforms but no native membership site feature.
Affiliate Management Built-in affiliate management system with detailed tracking. It offers affiliate features but with less depth compared to Kartra.
Analytics and Reporting Comprehensive analytics on sales, marketing, and page performance. Strong focus on sales and conversion analytics, with detailed reporting.
Sales Funnels Advanced sales funnel builder with automation and sequencing. Focuses on optimizing individual pages in the funnel, particularly for checkouts.
Page Builder Full-featured page and site builder with a wide range of templates. Strong page builder, but with a primary focus on checkout-related pages.
Integrations Extensive integrations with third-party tools and services. Offers integrations, though somewhat limited compared to Kartra.
Pricing Offers tiered pricing based on features and usage. Pricing plans based on features, with an emphasis on scaling with business growth.

SamCart vs Kartra Benefits

SamCart and Kartra are powerful e-commerce platforms that allow businesses to create and manage their online stores, sell products, and handle payments. Here are some benefits of each platform:

Benefits of SamCart:

1. Easy to use:

SamCart’s user interface is simple and easy to understand, so even people who have never used an online store before can set one up and start selling products.

Benefits of SamCart

2. Flexible payment options:

With SamCart, you can accept payments from different payment gateways like PayPal, Stripe, and Apple Pay, making it easier for your customers to pay you.

3. Upsell and cross-sell features:

SamCart has built-in features that let you upsell and cross-sell products to your customers, which can help you make more money.

4. Integration with other platforms:

SamCart works well with popular third-party apps like Zapier, Shopify, and Mailchimp, making it easy to run your business and marketing.

Benefits of Kartra:

1. All-in-one platform:

Kartra is an all-in-one platform with many features like email marketing, landing pages, membership sites, and more. This makes it easier to run your business from a single platform.

2. Advanced automation:

Kartra has advanced automation features that let you set up complex sales funnels, follow-up sequences, and automation. This saves you time and makes you more efficient.

3. Robust analytics:

Kartra gives you detailed analytics and reports that show you how your sales are doing, how your customers act, and how your marketing campaigns are going. This lets you make smart business decisions.

4. Customizable templates:

Kartra gives you a wide range of customizable templates for landing pages, email campaigns, and other marketing materials. This saves you time and effort when making your marketing materials.

Kartra Vs SamCart: Similarity

#1: An affiliate management center

affiliate management center

With this feature, you can hire third-party marketers to do the work for you in exchange for a commission. When done right and managed well, this is a cost-effective method.

The following are things you can do:

  • Make a page for affiliate membership
  • Find new people to join.
  • Pay out money to affiliates
  • Set up a payment gateway.
  • Generate unique links for affiliates

#2: Platform for joining groups

This is a feature that lets you host all of the content for your online course. You can also limit access based on payment or to a certain group of subscribers.

Let me say that SamCart does NOT have a built-in way to host memberships or courses. But it lets you integrate your favorite course builders like Teachable, Kajabi, etc.

Which, as far as I can tell, costs an extra monthly fee.

Kartra gives you an easy-to-set-up membership site where you can build your content. Also, there is a wizard that guides you through the whole process of development. It can be used in many different fields, such as consultations, e-books, etc.

#3: A service for sending out emails

To keep your business’s sales going, it’s important to keep a healthy, active mailing list.

Because of this, most sales funnels and online marketing tools now come with a built-in mailing service. It lets you gather the email addresses that people leave on your landing pages and other places.

The addresses are then added together to make a list to which you can send broadcasts. In both systems, you have an automatic email responder that acts as a customer service bot for specific requests.

Even though this is already built into Kartra, SamCart lets you connect to a number of email service providers.

SamCart vs Kartra Integrations

SamCart Integrations

samcart integration

SamCart’s integration capabilities are a core feature that enhances its effectiveness as an e-commerce platform. It seamlessly connects with a variety of essential tools and services crucial for online businesses.

This includes popular email marketing platforms like MailChimp and ConvertKit, enabling efficient email campaign management.

SamCart also integrates with payment gateways such as PayPal and Stripe, which is essential for facilitating secure and versatile payment options.

Additionally, its ability to link with membership site platforms, webinar tools, and fulfillment services further extends its utility. Such integrations are pivotal in streamlining the sales process, from marketing to final delivery, providing a more cohesive and efficient user experience.

These integrations demonstrate SamCart’s adaptability and its focus on meeting the diverse needs of e-commerce businesses, aligning well with current digital marketing and SEO trends.

Kartra Integrations

kartra integration

Kartra’s integration capabilities are a significant aspect of its appeal as an all-in-one marketing platform. It offers seamless integration with a variety of key services and tools in the digital marketing landscape.

This includes major payment gateways like PayPal and Stripe, essential for smooth online transactions, and email marketing platforms such as MailChimp and ActiveCampaign, allowing for comprehensive email campaign management.

Additionally, Kartra provides integration options with webinar platforms and SMS services and even allows for API access for custom integrations.

These integrations enhance Kartra’s functionality, making it a versatile choice for businesses looking to streamline their online marketing and sales processes. By focusing on such integrations, Kartra effectively meets diverse business needs, enhancing overall user experience in the e-commerce and digital marketing sectors.

Kartra Vs Samcart Affiliate program

Kartra Affiliate Program 

Kartra’s affiliate program stands out for offering a lucrative 40% commission on both initial sales and recurring payments, fostering a sustainable income stream for affiliates.

It’s designed with a user-friendly interface, making it easy for affiliates to track their sales and earnings.

Additionally, Kartra provides affiliates with a variety of promotional tools and materials, enhancing their ability to market the platform effectively. This program is particularly appealing to those looking to promote a comprehensive all-in-one marketing solution.

SamCart Affiliate Program 

The SamCart affiliate program is known for its attractive commission structure, offering affiliates a significant percentage of sales made through their referrals.

It emphasizes ease of use, providing affiliates with a straightforward dashboard to track sales and commissions. SamCart also equips its affiliates with a variety of marketing materials, aiding in the effective promotion of its e-commerce platform.

This program is particularly suitable for content creators and marketers who focus on e-commerce and online selling solutions.

By Comparing Kartra vs SamCart, what stood out the most?

When comparing Kartra vs SamCart, the following are some of the features that jumped out to me.

Both of these marketing solutions come with capabilities that help you make more sales through the use of the Internet.

They promote your products, generate online sales, and provide exceptional service to your consumers while creating stunning sales sites (without requiring any knowledge of design or coding).

However, they are not the same on all fronts. Kartra provides you with a more significant number of functions than SamCart does.

Kartra is an all-in-one marketing platform that provides you with all of the tools you need to run your online business and accomplish the objectives you have set for yourself.

Building a sales funnel, managing email marketing campaigns, hosting your marketing videos, creating membership sites, and giving support are just some of the many things that can be done with Kartra, which has specialized tools for all of these and many other tasks centralized in one location.

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Conclusion: Which one is better? Kartra vs SamCart

As you can see from the explanation above, both SamCart and Kartra are powerful checkout software applications that can help you grow your online business. Both of these technologies can help you earn money whether you’re selling digital or physical things, events, or seminars.

Both software programs differ in subtle ways and have diverse fan bases. SamCart, for example, offers one-click upsells, whereas Kartra offers funnels, a marketplace, and videos via which users may sell their products.

The biggest distinction is in their pricing, with Kartra being more expensive than SamCart. The latter is best for novices and newcomers, whereas the former will help businesses in the middle to advanced stages. Kartra, on the other hand, struggles in areas like email marketing.

I prefer Kartra over Samcart since Samcart is a difficult tool while Kartra is a tried and true one.

Rohit Sharma

Rohit Sharma is a full-time content writer at Affiliatebay. He looks after the content specifically related to the proxies, and VPNs. After graduating in literature, Rohit spends most of his time honing his skills on proxies and cybersecurity solutions. He has also completed various certifications in the cybersecurity space. Connect with him on LinkedIn to get in touch with latest tips and best proxies and VPNs.

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