Samcart vs Kartra 2023: Side By Side Comparison, Which Is Best For You?

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In this article, we have shared the Samcart vs Kartra comparison.


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Pricing $59 $99
Best for

SamCart is an online checkout system for small businesses. Everything you need to host a product, market it, make a sale, and be paid all in one spot.

Kartra is an email marketing, list-building, web-hosting, and company management tool for marketers. All of these items are connected in a single account for you to manage.

  • Landing Page A/B Testing
  • Payment gateways
  • Payment plan capabilities
  • Full-featured product carts
  • Complete affiliate management
  • Email marketing with powerful automation
  • One click upsells at the right time
  • SamCart has next to 0 learning curve
  • Creator University is full of informative training
  • checkout page templates, one click upsell templates
  • Rich membership sites with multiple pricing tiers
  • Video hosting with pre- and post-CTAs
  • Full-featured product carts
  • Tturn on a host of automations based on your recipients
  • Lacking high-end features
  • No inbound marketing
  • It's very difficult to navigate
  • The lack of integration with other products
Ease of Use

Easily create custom eCommerce sites that convert visitors into customers

The interface Kartra is pretty straightforward and includes everything laid out in the left panel.

Value For Money

SamCart is beginner-friendly. The quick setup and upsell features make it the greatest tool for newbies.

Kartra has the lowest monthly costs for a mix of web marketing products.

Customer Support

You may always contact them through the support page or send an email to [email protected] if you have any questions.

Kartra Helpdesks doesn't abandon customers. Strong tickets. Department tickets. Departmentalize tickets (technical support, billing support, sales support, etc.)

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Are you looking for a definitive guide for SamCart vs Kartra? You have landed at the right place, I bring to you a detailed comparison between these two similar yet different tools. By the end of the article, you will be able to make up your mind between these two for sure.

Overview of SamCart vs Kartra 2023

SamCart Overview

Scott Moran and Brian Moran created SamCart, a useful third-party checkout page solution with outstanding features that assist raise sales, improving the checkout experience, and evaluating how sales and page funnels function. Conversion rates are greater on these sales pages.

samcart page- samcart vs kartra

This web-based checkout platform is great for business owners or entrepreneurs with little technological experience. It has fantastic conversion-optimized checkout templates, as well as one-click, upsells, payment plan features, and order bumps.

As a result, online retailers can sell their goods quickly. As soon as you plug SamCart in, it will take care of everything.

To register, all you have to do is create an account, modify the settings, connect a payment processor, and then create your product page. SamCart’s eCommerce checkout pages are fantastic and help to increase purchases.

Kartra Overview

Kartra is an all-in-one checkout software created by Genesis Digital, whose founders are Everwebinar and WebinarJam, respectively, the two most popular webinar automation and webinar solutions. You can use our Kartra Coupon to get a free Kartra trial without any problems.

Kartra online business made easy- kartra pricing review

Email campaigns, checkout, site builders, membership portals, and other important business aspects may all be managed with this multi-purpose application.

This is accomplished by integrating several tools such as an email marketing campaign platform, a marketing automation platform for creating and building sales funnels, an affiliate management system, and page builders such as sales pages, landing pages, and squeeze pages, among others.

As a result, Kartra is a one-stop shop for all of your marketing needs, as it eliminates the need to sign up for various other products, which may be time-consuming and inconvenient. It also provides essential tools for sales conversions, putting everything a digital marketer needs in one place.

Check out the full Kartra Review to find out how good is this funnel software.

What to Look for in an eCommerce Platform

When searching for an eCommerce platform, here are a few factors you should keep in mind:

The Cart and Its Contents – You have a responsibility to provide a streamlined and easy checkout experience for your consumers, and you should put in place a trustworthy payment processing system to protect the information they provide. You should seek a platform that simplifies the process of uploading and organizing your items as another one of your priorities.

Attractive Templates – You want your items to appear as good as they possibly can, and you also want to make the purchasing process simple and uncomplicated for your clients. Your e-commerce platform needs to provide you with a selection of different themes from which to pick, and the page builder ought to be user-friendly and simple to operate.

Tools for Marketing – A decent eCommerce platform should offer more than simply a location to post your items, and one of those features should be marketing tools. They ought to have a selection of different marketing techniques to assist you in closing more deals. Order bumps, upselling and down selling, and recovering abandoned carts are all examples of these types of promotions.

The ability to analyze data is essential if you want to know how well your company is performing. Investigate the analytic capabilities of your platform, as well as how well it can keep track of your clients and sales.

Integrations – A reliable eCommerce platform will provide you the ability to collaborate with other applications, such as email marketing and social media.

Knowledge Base and Support – Mastering a new platform may involve a high learning curve at first. Check to see if the platform you’ve chosen has an adequate knowledge base with tutorials designed just for newcomers. In addition, it is important to read customer reviews to determine how simple it is to contact customer assistance in the event that you have questions.

Purpose of SamCart vs Kartra


SamCart can be used by anyone who wants to sell physical or digital goods, seminars, events, etc., online. It’s great for beginners and small businesses because it’s easy to set up. They can make it easier to check out, which will increase conversions and sales.

SamCart lets you upsell and cross-sell across all of your products, even if you have a lot of them. It also lets customers move to different funnels, which makes their experience better.


Kartra is an all-in-one automation tool that is great for online store or site owners who don’t have an eCommerce tool but want to automate their sales, sell digital products, and improve their conversion rates.

It also has page builders for marketing, such as landing pages, email marketing, etc. It will take care of everything so you can focus on other parts of your business.

SamCart vs Kartra Benefits

Both SamCart and Kartra are powerful e-commerce platforms that allow businesses to create and manage their online stores, sell products, and handle payments. Here are some benefits of each platform:

Benefits of SamCart:

Easy to use: SamCart’s user interface is simple and easy to understand, so even people who have never used an online store before can set one up and start selling products.

Flexible payment options: With SamCart, you can accept payments from different payment gateways like PayPal, Stripe, and Apple Pay, making it easier for your customers to pay you.

Upsell and cross-sell features: SamCart has built-in features that let you upsell and cross-sell products to your customers, which can help you make more money.

Integration with other platforms: SamCart works well with popular third-party apps like Zapier, Shopify, and Mailchimp, making it easy to run your business and marketing.

Benefits of Kartra:

All-in-one platform: Kartra is an all-in-one platform with many features like email marketing, landing pages, membership sites, and more. This makes it easier to run your business from a single platform.

Advanced automation: Kartra has advanced automation features that let you set up complex sales funnels, follow-up sequences, and automation. This saves you time and makes you more efficient.

Robust analytics: Kartra gives you detailed analytics and reports that show you how your sales are doing, how your customers act, and how your marketing campaigns are going. This lets you make smart business decisions.

Customizable templates: Kartra gives you a wide range of customizable templates for landing pages, email campaigns, and other marketing materials. This saves you time and effort when making your marketing materials.

SamCart vs Kartra Main Features:

The Main Features of Kartra

  • The experts at Kartra Academy can show you how to maximize your use of the software.
  • Very simple to use; perfect for novices.
  • Construct advertising initiatives from scratch or based on an existing model.
  • An easy-to-use drag-and-drop page builder makes it simple to add and arrange product listings.
  • Increase revenue by presenting clients with the option to buy more or less of a product.
  • Analytics are comprehensive, providing abundant information on product success or failure.
  • Appointments for clients may be easily made using the calendar system.
  • You can see exactly when viewers click away from your videos using Kartra’s built-in video platform.
  • Finding and following up on leads is a breeze with the help of a lead management system.
    Build secure member-only sites in minutes.
  • Affiliate marketing is already embedded.

The Main Features Of Samcart

  • Bumping orders, upselling, setting up installment plans, and conducting split tests are all simple marketing strategies that may be used quickly.
  • The dashboard provides an introductory summary of your business’s revenue and clientele.
  • Include subscriptions among the many payment choices you give your consumers.
  • Manage and organize your affiliates with ease with Affiliate Center.
  • Products that are quick to set up and offer several design options.
  • The Prospects tab allows you to collect data on clients who started but did not finish placing an order.
  • If a customer’s payment method fails, Subscription Saver will automatically email them to notify them.
  • Quick to set up; you may begin in as little as 30 minutes.

Kartra and SamCart have some of the same features.

#1: An affiliate management center

With this feature, you can hire third-party marketers to do the work for you in exchange for a commission. When done right and managed well, this is a cost-effective method.

The following are things you can do:

  • Make a page for affiliate membership
  • Find new people to join.
  • Pay out money to affiliates
  • Set up a payment gateway.
  • Generate unique links for affiliates

#2: Platform for joining groups

This is a feature that lets you host all of the content for your online course. You can also limit access based on payment or to a certain group of subscribers.

Let me say that SamCart does NOT have a built-in way to host memberships or courses. But it lets you integrate your favorite course builder like Teachable, Kajabi, etc.

Which, as far as I can tell, costs an extra monthly fee.

Kartra gives you an easy-to-set-up membership site where you can build your content. Also, there is a wizard that guides you through the whole process of development. It can be used in many different fields, such as consultations, e-books, etc.

#3: A service for sending out emails

To keep your business’s sales going, it’s important to keep a healthy, active mailing list.

Because of this, most sales funnels and online marketing tools now come with a mailing service built in. It lets you gather the email addresses that people leave on your landing pages and other places.

The addresses are then added together to make a list to which you can send broadcasts. In both systems, you have an automatic email responder that acts as a customer service bot for specific requests.

Even though this is already built into Kartra, SamCart lets you connect to a number of email service providers.

Pros and Cons of Samcart & Karra

SamCart Pros

  • Split testing facility
  • Easy-to-use interface
  • Adaptable pricing payment plans
  • Rich in features affiliate management
  • Active dashboard for reporting
  • Supports major payment platforms
  • Sets up very fast without any extra fees
  • Less card abandonment rates due to single-page product and checkout

SamCart Cons

  • Templates have limited design options.
  • Only the premium plan offers all the features of SamCart.

Kartra Pros

  • The software is easy to use.
  • It offers a better value than other similar tools.
  • It is a combination of many software in a single platform.
  • Kartra training offers help in using this software effectively.
  • It has a Facebook community for users to gather more ideas.
  • It provides the features of sales funnels and split testing.

Kartra Cons

  • A bit costly for SMEs and beginners.
  • The all-in-one feature is not perfect for all as some business owners prefer using separate tools for specific purposes.

Kartra vs SamCart: Pricing

SamCart Pricing

SamCart tool proffers four lucrative pricing plans for its customers. Here are their details:


  • Launch Plan – The cost of this plan is $49 per month for one admin user. This plan is the ideal package for people who want to launch their business and design an excellent one-page site for advertising products. However, it does not support features like pre-purchase add-ons, custom checkout fields, post-purchase upsells, multiple payment options, etc.
  • Grow Plan – The cost of this plan is $99 per month and is available for three admin users. It boasts of providing more conversions and increases the buying value.
  • Scale Plan – The cost of this plan is $199 per month and is available for ten admin users. It comprises all the features that SamCart has to offer.
  • Enterprise Plan – This plan costs $399.99 per month, integrating the advanced features of SamCart with white-glove services consisting of – subscription migration, launch reviews, technical setup support, a dedicated account manager, custom reporting and exports, and multiple sub-accounts.
    All the above plans comprise checkout templates payment processing, integrations, checkout popups, coupons, and one free SSL certificate.

Kartra Pricing

Kartra proffers four exciting pricing plans. Here are the details:

Kartra Pricing

  • Starter Plan – The cost of this plan is $99 per month, which includes sending up to 15,000 emails, selling 20 products, hosting 50 videos, and 100 pages, and up to 2500 leads on a single custom domain.
  • Silver Plan – The cost of this plan is $199 per month, which includes sending unlimited emails, selling unlimited products, hosting unlimited videos and pages, and up to 12,500 leads on three custom domains.
  • Gold Plan – The cost of this plan is $299 per month. It comprises sending unlimited emails, selling unlimited products, hosting unlimited pages and videos, and up to 25,000 leads on five custom domains.
  • Platinum Plan – The cost of this plan is $499 per month and lets you send unlimited emails, sell unlimited products, host unlimited videos, and pages, and up to 50,000 leads on ten custom domains.

When we compared Kartra with SamCart, what stood out to us the most?

When comparing Kartra with SamCart, the following are some of the features that jumped out to me.

Both of these marketing solutions come with capabilities that help you make more sales through the use of the internet.

They promote your products, generate online sales, and provide exceptional service to your consumers while creating stunning sales sites (without requiring any knowledge of design or coding).

However, they are not the same on all fronts. Kartra provides you with a more significant number of functions than SamCart does.

Kartra is an all-in-one marketing platform that provides you with all of the tools you need to run your online business and accomplish the objectives you have set for yourself.

Building a sales funnel, managing email marketing campaigns, hosting your marketing videos, creating membership sites, and giving support are just some of the many things that can be done with Kartra, which has specialized tools for all of these and many other tasks centralized in one location.

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Conclusion: Which one is better? Kartra vs SamCart

As you can see from the explanation above, both SamCart and Kartra are powerful checkout software applications that can help you grow your online business. Both of these technologies can help you earn money whether you’re selling digital or physical things, events, or seminars.

Both software programs differ in subtle ways and have diverse fan bases. SamCart, for example, offers one-click upsells, whereas Kartra offers funnels, a marketplace, and videos via which users may sell their products.

The biggest distinction is in their pricing, with Kartra being more expensive than SamCart. The latter is best for novices and newcomers, whereas the former will help businesses in the middle to advanced stages. Kartra, on the other hand, struggles in areas like email marketing.

I would prefer Kartra over Samcart since Samcart is a difficult tool while Kartra is a tried and true one.

Sonia Allan

Sonia Allan has an excellent and surprisingly equal command over both editing and writing. She’s venerated for her flexibility, research skills, understanding of SEO, organizational skills, and communication. She keeps pace with the latest writing trends and she’s known for her patience exhibiting formidable editing skills. Debut writings may not be perfect. She is known for her intense proofreading and editing capacity that makes her the cornerstone of AffiliateBay.

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