Kartra vs Shopify 2023: Differences, Pros & Cons Compared

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If you’re in the market for a new marketing tool, you’ve probably come across Kartra and Shopify. Both platforms offer a wide range of features to help businesses with their sales and marketing efforts.

But which is the better platform? In this blog post, we’ll compare Kartra and Shopify side-by-side to help you decide which platform is right for your business.

kartra vs shopify

Kartra Vs Shopify: The Battle of the Marketing Tools

It’s no secret that Kartra and Shopify are two of the most popular marketing tools on the market. But which one is better? We’ve pit them against each other to find out.

Kartra Overview

Kartra Overview

Kartra is an all-in-one platform that provides users with everything they need to create, launch, and grow their online business. Kartra includes features such as website building, email marketing, landing pages, shopping carts, and more. One of the best things about Kartra is that it is very user-friendly and easy to use, even for those with no technical experience.

Read Kartra Review to find if its worth.

Shopify Overview

Shopify Review

Shopify is another popular eCommerce platform that provides users with everything they need to create and manage their online store. Like Kartra, Shopify includes features such as website building, email marketing, shopping carts, and more.

However, one of the downsides of Shopify is that it can be more expensive than some of the other eCommerce platforms on the market. Additionally, Shopify is not as user-friendly as Kartra and can be more difficult to use for those with no technical experience.

Ease of Use

Kartra is very user-friendly, even for those who are not tech-savvy. The platform is designed with the user in mind and is easy to navigate. Shopify, on the other hand, can be a bit more challenging to use, especially for businesses that are new to eCommerce. However, once you get the hang of it, Shopify is actually quite easy to use.

Shopify takes the win when it comes to design and ease of use. Its clean interface is easy to navigate, even for beginners. Kartra, on the other hand, has a more cluttered interface that can be a bit overwhelming. However, once you get used to it, it’s not too difficult to use.

Features Comparison 

Let’s take a closer look at some of the key features offered by both Kartra and Shopify.

Email Marketing

Both Kartra and Shopify offer users robust email marketing capabilities.

With Kartra, you can create automated email sequences as well as one-time broadcasts. You also have the ability to segment your lists, meaning you can send different emails to different groups of people based on their interests or actions they’ve taken (e.g., opening an email or clicking on a link).

Kartra also makes it easy to create beautiful email templates with its drag-and-drop editor.

Shopify’s email marketing capabilities are similar to those offered by Kartra. However, one key difference is that Shopify integrates with Mailchimp—one of the most popular email marketing platforms on the market—which gives you access to even more features, including automated abandoned cart emails and product recommendations.

If you’re looking for a platform with robust email marketing capabilities, either Kartra or Shopify will likely be a good fit for you.

Webinar Hosting

Kartra and Shopify both offer webinar hosting capabilities. With Kartra, you can host live webinars as well as evergreen webinars ( i . e . , pre-recorded webinars that can be viewed at any time ). You also have the ability to create automated webinar funnels, meaning you can segment viewers based on actions they take ( e . g . , registering for a webinar or watching through to the end ). Finally, Kartra makes it easy to sell products or services directly through your webinars via its built-in shopping cart functionality.

Shopify also offers webinar hosting capabilities; however, these are somewhat limited in comparison to those offered by Kartra. For example, while Shopify allows you to host both live and evergreen webinars, it doesn’t offer any automated webinar funnels. Additionally, if you want to sell products or services through your webinars, you’ll need to use an app like Zoom or Ecamm Live ( both of which have fees associated with them ).

If webinars are important to your business, Kartra is probably the better option; however, if you only host occasional webinars , Shopify will likely suffice.

Kartra vs Shopify: The Pros and Cons

Kartra and Shopify are both great marketing tools, but they each have their own pros and cons. Let’s take a look at some of the key differences between them:

Kartra Pros:

–  More affordable than Shopify
– All-in-one platform (includes email marketing, membership sites, landing pages, etc.)
– Easy to use interface

Kartra Cons:

– Limited customization options compared to Shopify
– Not as well known as Shopify, so there’s less support available from third-party developers

Shopify Pros:

– More customizable than Kartra
– Robust app store with thousands of third-party apps available
– More well known than Kartra, so there’s more support available from both the Shopify team and third-party developers

Shopify Cons:

– More expensive than Kartra
– Not an all-in-one platform (requires additional apps for email marketing, membership sites, landing pages, etc.)


So, which is the better marketing tool? That depends on your needs and preferences. If you’re looking for an all-in-one solution that’s easy to use and more affordable, then Kartra is a great option. However, if you’re looking for a more customizable platform with a larger selection of apps, then Shopify is probably a better fit.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in MegaBlogging and Imagestation.

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