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If you are also confused between Omnisend vs Klaviyo, you have jumped to the right page.
Below we have discussed every aspect that will help you make the right choice. So, without any further delay, let’s start.
Omnisend and Klaviyo are email marketing tools, but they are not the same. Both have great reviews and are the best choices for eCommerce businesses.
Omnisend is best for new users, while Klaviyo is best for those with more experience. Both of them have their own qualities and many qualities that are the same.
This article compares Omnisend and Klaviyo to help you decide which is the better email marketing software for the price and which might be the better choice for you in general.
Omnisend is best for new users. Omnisend is a powerful platform for marketing. It is a tool for marketing across all channels. Omnisend focuses on email marketing and SMS marketing for eCommerce. It also works with push notifications, pop-ups, WhatsApp, Facebook, and Google ads, among other things. So we can say that Omnisend is a “marketing tool that does it all.”
Klaviyo is best for Advanced eCommerce marketers. It is also a powerful email marketing platform that helps e-commerce businesses give their customers a more personalized experience. It is an email marketing platform that runs in the cloud.
Provides additional features in email building.
Offers very good contact management.
Best in campaigns.
very helpful customer support.
Immense number of templates.
User interface and dashboard are simple.
Many integrations are available.
Best for experienced team.
The prices are reasonable.
Omnisend has google retargeting ads.
Best when it comes to automation and workflow.
Deliverability rate is fantastic.
Klaviyo features amazing email templates.
The user interface of Klaviyo’s platform is straightforward.
Can do split test to determine which format performs best.
Klaviyo offers numerous segmentation choices.
Omnisend’s email design options are somewhat limited.
Campaign on social media requires starting from scratch
Kalviyo’s deliverability gets slow sometimes.
Ease of Use
It is better than Klaviyo when it comes to automation and workflow. Omnisend is very good at what it does. It's easy to set up campaigns, automation, and other things. You don't need to add the product and description by hand.
The user interface of Klaviyo's platform is straightforward. Therefore, it is quite simple to see possibilities and navigate between them. You can target a particular group of customers easily by using this.
Value For Money
It is best for beginners in the eCommerce business. Compared to Klaviyo, the prices are reasonable. It has game-like features and Google retargeting ads. Kalviyo's deliverability is lower than Omnisend's. Omnisend is better than Klaviyo when it comes to automation and workflow. It is affordable and gives a bunch of features in this range only.
It is best for advanced e-commerce marketers. It has numerous segmentation choices. Omnisend has fewer templates than Klaviyo. It includes over 70 themed layouts, 20 templates, and numerous newsletter templates. It is considerably more expensive than Omnisend.
Omnisend has good ways for customers to get help. They offer live representatives, chat, email/help desk, and knowledge bases 24 hours a day, seven days a week. Omnisend's customer service is better than that of Klaviyo.
Klaviyo's customer service isn't very good. They have only chat and an email/help desk. Klaviyo's free version doesn't have good customer service. Omnisend's customer service is so much better than Klaviyo's.
Product picker: You can choose any product on your site, and it will be added to your email newsletter automatically. You don’t need to add the product and description by hand.
Omnisend is better than Klaviyo when it comes to automation and workflow.
Omnisend will give you better help with customer service.
Omnisend is very good at what it does. It’s easy to set up campaigns, automation, and other things.
Compared to Klaviyo, the prices are reasonable.
Omnisend gives you landing pages that work well.
Omnisend has game-like features. In emails and pop-ups, you can add Wheel of Fortune, Scratch cards, and gift boxes.
Omnisend has google retargeting ads.
Kalviyo’s deliverability is lower than Omnisend’s.
You’ll get better reports and analytics. Omnisend works with a campaign provider to improve reporting and analytics.
Why you should use Klaviyo over Omnisend?
Klaviyo features amazing email templates. Omnisend features fewer templates than Klaviyo. It includes over 70 themed layouts, 20 basic templates, and numerous newsletter templates.
The user interface of Klaviyo’s platform is straightforward. Therefore, it is quite simple to catch possibilities and navigate between them.
Customers can be followed individually. And you may view the customer’s journey. You will receive complete information on clients, such as if they visited your website or read an email, etc. You will receive little details also.
You can generate a visual representation of the emails you intend to send. Then you may examine it and choose whether you must send it, to whom you must send it, and when you must send it.
A/B test – You can do a split test to determine which format performs best.
Klaviyo offers numerous segmentation choices. You may segment your customer base any way you see fit. Thus, you can target a particular group of customers.
Almost 60% of Omnisend’s traffic is from the United States and Canada. 89% of traffic is generated by organic keywords and only 11% by paid keywords.
Klaviyo receives over 80% of its traffic from North America. Approximately 15% of the traffic comes from purchased keywords.
Omnisend has roughly 50 templates. The majority of them are e-commerce-based, theme-based, and standard templates. You can view a variety of themed templates. However, there are only a few of them. Using the standard template, you are able to develop your own style.
Templates for newsletters are limited to five types in Omnisend.
Omnisend Newsletter Templates
In comparison to Omnisend, Klaviyo has a greater number of available templates. Around 70 themed designs, 20 basic templates, and a variety of mailing templates are available on Klaviyo. All of their templates are visually appealing.
Klaviyo provides a variety of email newsletter templates and sign-up forms. In addition, there are distinct sections for the newsletter and sign-up forms. However, Omnisend provides a limited selection of newsletter designs and sign-up forms.
Klaviyo Newsletter Templates
Key Takeaways: Omnisend features fewer templates than Klaviyo. All are beautiful e-commerce templates.
Winner of Templates: Klaviyo
Omnisend : 0 – 1 : Klaviyo
3. Email Builder
The email creators of both Omnisend and Klaviyo are excellent. However, in my opinion, Klaviyo’s editor has a more appealing appearance and feel than Omnisend’s.
However, the feature options for the Omnisend editor are satisfactory. Both offer a drag-and-drop interface.
In addition to product picking and post-purchase automation, Omnisend offers scratch-off cards with promotional discounts or other offers. When the card is scratched, a discount will be revealed.
Wheel of Fortune
There is a function exclusive to Omnisend that Klaviyo lacks. It’s known as gamification. Gamification provides users with interactivity. This is included in the premium plan.
This consists of a “Wheel of fate,” a “scratch card,” and a “gift box.” All of these allow you to deliver presents such as discounts, giveaways, and freebies.
However, Klaviyo requires an additional tool to integrate the gamified option. It is known as Wheelio.
In Klaviyo, there are fewer editing choices. You can perform only the most fundamental operations, such as inserting links into the text and customizing it to your liking. You may clone blocks from there, and you can also save a block directly from the editor.
In Klaviyo, you cannot construct your landing page. Additionally, you cannot make us pop.
Key Takeaways: Regarding email builder, both Omnisend and Klaviyo are comparable. However, Omnisend provides additional features such as a product selector, gamification, etc.
Winner of Email Builder: Omnisend
Omnisend : 1 – 1 : Klaviyo
4. Pricing Comparison
Both Omnisend and Klaviyo have inexpensive prices. In comparison to Omnisend, Klaviyo’s pricing is somewhat more expensive.
However, Klaviyo offers unlimited email for all paid subscriptions. The $16 Omnisend subscription includes 6,000 emails each month. Only the $59 package includes unlimited email sending and 45K subscribers.
However, if you begin sending an endless number of emails, your messages will be permanently designated as spam by email providers.
Omnisend Free plan: Reach as many as 250 contacts, 500 emails/month, 60 SMS, and 500 Web push alerts. In addition, it contains all the fundamental functions, such as automation, segmentation, etc.
Standard: It begins at $16/month. It contains the same features as the free plan. Additionally, up to 500 contacts are reached. 6000 emails a month, 60 SMS messages, and unlimited online push notifications.
It provides additional services such as chat assistance 24/7 and a customer success manager.
Pro: It begins at $59/month. It offers all the regular plan’s features. It provides limitless SMS and around 4000 SMS. In addition, it features advanced reporting and priority help around the clock.
Free: Unlimited subscribers, 500 emails, email support
251 Subscribers – $20/mo, Unlimited Emails, Chat & Email Support
1001 Subscribers – $45.00 per month
2001 Subscribers – $60/month, 2,500 contacts.
$0.01 per SMS
Key Takeaways: Both Omnisend and Klaviyo have inexpensive prices. However, Omnisend’s pricing is slightly less than that of Klaviyo.
When compared to Omnisend, Klaviyo’s platform for work is better.
The Klaviyo platform is easy to use and clean. On the left, you can see all of the most important information. The platform for Omnisend looks modern, but that may not be helpful.
Key Takeaways: Compared to Omnisend, Klaviyo’s user interface and dashboard are simple and better. All of the choices are on the left side of the screen. So it’s easy to get around in Klaviyo.
Winner of User Interface: Klaviyo
Omnisend : 2 – 2 : Klaviyo
Omnisend lets you run different kinds of campaigns, such as Email campaigns, Subject line A/B tests, Email A/B tests, SMS campaigns, and push notification campaigns.
The only campaigns available with Klaviyo are email and SMS.
Klaviyo Email Campaign
Key Takeaways: Omnisend has many options, such as email campaigns, SMS campaigns, subject line A/B tests, email A/B tests, and more. But Klaviyo only has two choices. So, that’s email and SMS.
Winner of Campaign: Omnisend
Omnisend : 3 – 2 : Klaviyo
7. Contact Management
Klaviyo’s contact list management is easier than Omnisend’s.
Omnisend makes it easy to add contacts. We can add a single contact, copy and paste contact information, or import contacts from.csv,.xls, and other files. With MailChimp’s Data import tool, we can also add contacts.
You can divide your list into different parts by making different segments. In the segmentation, there are many choices. You can make segments based on channels (SMS channel, email channel, etc.), shopping habits, campaign activity, etc.
But Klaviyo makes it hard to add contacts to the list by hand. By adding CSV files, we can add the contacts. You can also add the contacts by making a subscriber page and sign-up forms.
You can also use Klaviyo to make segments. But it is a little hard and takes some time.
Key Take-Aways: Adding contacts is the same in both Omnisend and Klaviyo. But with Omnisend, you can use MailChimp’s import tools to add contacts. Also, adding contacts and their settings is quick and easy in Omnisend but not in Klaviyo
Winner of Contact Management: Omnisend
Omnisend : 4 – 2 : Klaviyo
8. Automation Workflow
Both Omnisend and Klaviyo have great workflows that you can see.
You can make complex workflows with Klaviyo by adding a Conditional split and trigger split. That’s awesome. Omnisend also lets you add a Conditional split and trigger split.
You can also add other channels to automated workflows that are already in place. You can add SMS messages and push notifications.
That means that Omnisend gives you a better customer experience and lets customers set up automation based on their needs.
Key Takeaways: Omnisend and Klaviyo are very similar in how automation works. Klaviyo, on the other hand, doesn’t have as many features as Omnisend.
Winner of Automation: Omnisend
Omnisend : 5 – 2 : Klaviyo
Omnisend only works with less than 50 integrations, such as Shopify, BigCommerce, WooCommerce, etc. They divide their Integration list into sections like customer service, e-commerce platforms, finances, and so on.
Klaviyo works with more than 200 other services. Klaviyo works with platforms such as Shopify, WooCommerce, Magento, and so on. Klaviyo works with both B2B and B2C companies through custom websites.
Klaviyo doesn’t offer web push notifications, with or without integration from a third party. But Omnisend gives you a web push notification that is built in.
Key Takeaways: Omnisend doesn’t have as many integrations as Klaviyo. So there’s no doubt who won.
Winner of Integration: Klaviyo
Omnisend : 5 – 3 : Klaviyo
10. Customer Support
Omnisend has good ways for customers to get help. They offer live representatives, chat, email/help desk, and knowledge bases 24 hours a day, seven days a week.
Omnisend’s customer service is better than that of Klaviyo.
On the other hand, Klaviyo’s customer service isn’t very good. There are only two ways to get help for customers. They are Chat and Email/Help Desk.
Klaviyo is made for customers who know what they want. So, Klaviyo’s free version doesn’t have good customer service. Omnisend’s customer service is so much better than Klaviyo’s.
If you want better customer service, I’d suggest Omnisend. Omnisend has a great way to help customers, which is why I like it. Omnisend can be reached by email for the free plan. No matter what, they will try to answer within a few hours.
Winner of Customer support: Omnisend
Omnisend : 6 – 3 : Klaviyo
In terms of channels and features, they have mostly the same kinds of channels and features. And app notifications are the only thing Omnisend doesn’t have.
Before, there were no push notifications for iOS on Omnisend. But it now has a push notification with the latest update to iOS 15.
All other segmentation features, like profile data, campaign activity, shopping behavior, custom properties, and Facebook audiences, are available on both of these email marketing software.
Finnich Vessal is an experienced affiliate marketer, he has been in the affiliate industry for the past 5 years and living his dreams online. Spending a larger part of his life researching making money online through affiliate marketing and multi-level marketing systems. Now, he’s involved in creating a colossal catalog of his lifelong research, intertwined with glimpses of his day-to-day experience.
Finnich is an active investor in other projects such as GizmoBase, Newsmartwave, Imagestation, and DigiExe Blog
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