Teachable vs Thinkific 2024: Which is Best for Creating Online Courses? The Ultimate Comparison

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The idea of selling your own online course need not be terrifying. This is because there are many platforms and tools available for creating online courses.

I’ll be comparing Teachable vs Thinkific today to see which is a better choice for your situation.

Teachable and Thinkific are reputable, feature-rich platforms for developing and marketing online courses.

There are still other options, like the consistently popular Udemy, but Thinkific and Teachable are more comparable as both advertise as “all-in-one” platforms.

When choosing a platform for selling online courses, there are many factors to take into account.

In this post, I’ll discuss everything from price to features, design to customer service.


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Pricing $36 $39
Best for

Thinkific is a complete online software platform that enables you to create, market, and deliver courses and training programmes with simple and informative designs, allowing you to better your interactions with audiences.

Teachable is one of the most popular online course creation platforms available, with over 83,000 instructors and over 23 million students worldwide using and trusting the platform!

  • Thinkific's software is extremely user-friendly.
  • Integration using Zapier is a possibility.
  • There's a helpful earnings calculator on Thinkific's website
  • There is a freemium package available.
  • It's simple to personalize your online school.
  • Teachable has several strong marketing capabilities.
  • Teachable offers conversion-optimized courses.
  • Has variety of analytics systems, including Google Analytic
  • Easy to use.
  • Students have a variety of payment options..
  • The interactive content is very impressive.
  • You can create an infinite number of course.
  • It's simple to personalise your online school.
  • There is a freemium package available.
  • A useful wages calculator may be found on Thinkific website
  • Allows for the addition of course compliance options.
  • Excellent ease of use and simplicity of course creation.
  • Tools for extensive reporting and data analytics.
  • Less expensive than other tools.
  • Easy to install.
  • There isn't any live chat support accessible.
  • In contrast, Thinkific marketing abilities are quite limit.
  • In comparison to Thinkific, it is not as scalable.
  • Marketing tools are not nearly as effective.
Ease of Use

Thinkific makes it simple to promote and sell your online courses by bringing together all of the resources you'll need in one place.

The platform is simple to use, even for total beginners, and it includes everything you need to simply develop and sell courses that look amazing.

Value For Money

Thinkific is an excellent platform with several options for creating online courses. You will not be dissatisfied with your decision to utilize this platform because it gives excellent value for money.

$29 per month, payable yearly, and includes everything included in the free plan, plus unlimited students, a custom domain, discount codes, an integrated affiliate network, integrated email marketing tools, third-party connectors, drip material, and two admin-level users.

Customer Support

Thinkific's Help Center, blog, training site, expert marketplace, and status page all provide customer care. There's also a FAQ if none of these are helpful.

Teachable provides email-based assistance for users on free or basic plans. To enable live chat, you must subscribe to Teachable’s professional plan or above.

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Quick Overview On Teachable vs Thinkific

To begin, Teachable and Thinkific both operate as cloud-based learning management systems (LMSs). This implies that instead of hosting your courses on your website, they will do it for you.

There is no need to install software, add plugins, or mess with annoying HTML or CSS code. You may easily avoid the biggest learning curves associated with web design.

Additionally, and perhaps most importantly for education and training organizations, both LMSs serve as e-commerce platforms, allowing you to promote and sell your online courses.

Thinkific Main - Teachable vs Thinkific

All you need to do is join up (each offers a free trial) and log in to your account to begin creating courses.

Teachable or Thinkific enables you to create and manage material, monitor and control students, and personalize the look and feel of your course and website.

One of the finest features of both of these top-tier options is their ability to serve as all-in-one solutions.

They handle the scary technical parts of course development, website design, and sales! You’ll need your account and, optionally, a domain name to direct it to!

Teachable Main - Teachable vs Thinkific

Now, let’s throw the two against one another to see what distinguishes them. This comparison will help you choose which top online course platform is the best fit for your unique circumstances!

Major Differences Between Teachable & Thinkific:

Here are some of the major differences between Teachable and Thinkific:

1. Customer/Technical Support:

It is a well-known reality in the e-learning business that the overwhelming majority of LMS systems provide help only through online tutorials and support requests with response periods of up to 24 hours or more.

However, individuals who are not technologically skilled depend on the security of great customer care, particularly when confronted with revenue-impacting technical challenges.

Teachable Customer Support - Teachable vs Thinkific

Fortunately, both Teachable and Thinkific have a strong track record of customer service — a characteristic that is often reserved for the most expensive LMSs.

Even yet, when I hear about an LMS system that includes live help, my ears perk up since the most beneficial assistance is both individualized and immediate!

Thus, when it comes to customer/technical help, Teachable once again outperforms the competition thanks to its live chat support system! Significant caveat: to use this function, you must subscribe to their professional or business plan (the basic plan only offers email support).

2. Sales & Marketing:

Regardless of how excellent your course is, marketing and sales will ultimately decide its success. Thus, marketing and sales skills should not be overlooked while determining which platform is best for you.

Fortunately, both platform-based courses provide comprehensive answers in this area. Both provide robust e-commerce capabilities. However, there are several critical distinctions.

To begin, Teachable allows you to establish blogs to increase website traffic and grow your audience, but Thinkific does not. Second, and perhaps most crucially, Teachable’s checkout procedure is more straightforward and quick.

Thinkific Sales & Marketing

Any potential buyer may easily explore your website and purchase your goods by simply entering in their contact and payment information on one page.

However, for some reason, Thinkific needs your purchasers to register before they can see the payment page. As you may think, to increase client conversion rates, this procedure must be simplified and streamlined. Thus, Teachable has a substantial sales edge.

Additionally, Teachable, unlike Thinkific, has conversion components like testimonial pages and upsells! Therefore, if marketing and sales are at the top of your priority list, Teachable is a no-brainer.

3. Website Design & Customizability:

When comparing e-learning platforms, it’s critical to consider the style of your course/school website, which is determined by the available templates and the degree to which they may be customized.

While Teachable and Thinkific are not as complete as full-featured all-in-one platforms such as Kajabi, both enable you to host your courses on a professional-looking website utilizing a free subdomain or, with subscription plans, your unique domain name.

With the higher-priced options for each, you may also white-label them to include your personalized logo and branding. In any case, these platforms handle technical aspects like security and upkeep!

Nonetheless, there is no one-size-fits-all option for website design. The finest course development software provides you with the most customization options. Regrettably, Teachable is absent on this front.

Teachable features a single website theme. It does, however, allow you to customize your logo, background, colors, and font.

On the other hand, Thinkific has a site builder that includes a variety of themes and designs to fit your demands! Thus, Thinkific certainly has an advantage in this area.

This contrast in website modification is also evident in the page-building capabilities of Teachable vs Thinkific.

For instance, although both systems’ drag-and-drop page builders are relatively simple to use, Thinkific’s page editor also includes more native customization possibilities.

\This versatility is somewhat restricted with Teachable. However, unlike Thinkific, Teachable enables you to edit your websites using HTML/CSS code.

The main conclusion is that if personalized branding and design flexibility are important to you, Thinkific is the obvious victor.

4. Course Development & Interactivity:

Both platforms enable you to build courses that go beyond the fundamentals.

The fundamentals include the ability to upload a range of multimedia material (e.g., unrestricted video hosting), create lessons, and organize them into modules, as well as create quizzes and evaluations that decide whether or not students obtain certificates of completion.

Thinkific, unlike Teachable, allows you to build surveys and polls to conduct evaluations and collect feedback on your course.

While both systems provide thorough monitoring and statistics for courses, the opportunity to collect real-time feedback gives critical information for course modifications and enhancements.

There is also the critical issue of interactivity and learner engagement to consider. Its content determines not just the worth of your course but also its delivery.

Students absorb knowledge more effectively when they are actively learning rather than passively absorbing it. That is why I believe Teachable has a minor edge in terms of instructional design.

For instance, you may build courses specifically to receive (or reject!) tasks and projects.

Finally, when it comes to creating courses, usability is critical — you want the course development process to be as simple as possible. Fortunately, both systems provide drag-and-drop material uploading and organization.

Certain navigational features, on the other hand, make Teachable more user-friendly. For instance, if you want to update a setting for many courses – say, the course expiry date – you can do it in Teachable on a single page.

On the other hand, with Thinkific, you’ll need to access the backend of each course separately. Teachable, on the whole, wins out in terms of operability, adaptability, and engagement.

Thinkific, on the other hand, provides far more extensive solutions for quizzes, surveys, and assessments, including randomized questions and native test answers.

Additionally, Thinkific earns points for enabling content import from popular course creation tools such as Articulate Storyline and Adobe Captivate.

Teachable vs Thinkific: Blogging & White Labeling

If you want to differentiate your online learning solution, you’ll need more than a variety of payment options and plugins. You need a strategy to demonstrate your worth upfront. That is why many businesses include blogging and branding in their company strategies.

Teachable’s platform enables you to build a blog, which means you can write blog posts, add text and photos, and have a very basic blog up and running in a matter of minutes.

However, a teachable-based blog is not functioning entirely. It lacks the functionality and flexibility of a Squarespace or WordPress blog. Additionally, there is no way to alter anything on the site.

Additionally, it’s worth mentioning that Teachable does not seem to have any immediate plans to improve its blogging skills. Recently, I haven’t seen much indication that Teachable has updated the blog personalization choices.

Teachable Blogging - Teachable vs Thinkific

The good news for white labeling is that both of these platforms enable you to sell digital items under your brand. This implies that when you develop membership sites or update your payment gateway, you can design something consistent with your brand.

Teachable.com and Thinkific both enable you to customize their websites by removing their branding and replacing it with your logos and content.

Even if you choose a custom domain, it’s important to remember that Teachable retains ownership of the signup pages.

When it comes to constructing a website that enables you to take advantage of content marketing and brand development tactics, Thinkific easily defeats Teachable.

There are more advanced site themes available, as well as a more complex page builder. This simplifies the process of developing your unique websites. You can also create sales pages and other marketing materials using the Teachable platform.

Why Choose Teachable Over Thinkific?

  • Additionally, it comes with a powerful webhooks management system and other Zapier capabilities.
  • Teachable enables you to send automatic email alerts when a lesson/drip material is unlocked.
  • You can build a blog directly inside Teachable, which is not possible with Thinkific.
  • If you want built-in support for EU VAT, Teachable provides it without the requirement for integration, as Thinkific does.
  • Teachable outperforms Thinkific in terms of conversion optimization due to one-step checkouts and upsells.
  • Teachable provides an iOS app if you want your students to be able to view your course on the move.
  • Teachable enables you to create downloadable files from your course material.
  • Teachable allows you to modify your course material in bulk.
  • Teachable allows you to import material from cloud storage services such as Google Drive, Dropbox, and OneDrive.
  • Students may leave comments directly underneath a lecture, which can assist in increasing student involvement. Thinkific makes it more difficult to start a debate.
  • You may improve sales by including testimonials and course assurance badges on your course checkout pages.

For more details on Teachable, you can read our detailed review here.

Why Choose Thinkific Over Teachable?

  • You may sell your course on any website by using customizable Sales Widgets.
  • Additionally, it integrates seamlessly with Accredible to give a variety of certificate of completion templates and resources. Additionally, there is no additional expense.
  • Thinkific’s free Brillium integration enables course developers to create complex tests.
  • It has real White Label capabilities, which means that you can more easily personalize your Thinkific site than you can with a Teachable site.
  • It has a variety of course formats, including narrated/voiceover presentations and assignment classes.
  • You may quickly conduct a poll of students to determine which aspects of your course need improvement.
  • Thinkific provides three distinct templates for course building. Additionally, you may create your course from scratch to get the style and feel you like.
  • Unlike Teachable, which charges a 5 % transaction fee on all tiers, Thinkific does not.

Want to get the best deals on Thinkific? Then, you must check out this article about Thinkific coupons and get great discounts on your purchase.

Teachable vs Thinkific: How Much Does It Cost?

Thinkific Pricing :

thinkific pricing

1. Free Plan

Cost: Free

Key Features:

  • Create 1 course and 1 community with 2 spaces per community.
  • 1 administrator account and unlimited student enrollment.
  • 0% transaction fee.
  • Email support and a chatbot for 30 days.

Additional features: 100% content ownership, drag-and-drop course builder, user-friendly website themes, integrated e-commerce, app store access, course quizzes and surveys, and access to the Thinkific Academy course.

2. Basic Plan

Pricing: $36 per month

Enhancements from the Free Plan:

  • Access to Thinkific’s Accelerator Program.
  • Unlimited courses, 1 community with 5 spaces.
  • Continuous email and live chat support.
  • Branded mobile app as an add-on.
  • Custom domain, coupons & discounts, affiliate selling.
  • Includes all features of the Free Plan.

3. Start and Grow Plans

Start Plan:

Cost: $74 per month.

Features: Includes everything in the Basic Plan plus assignments, bundles and add-on packages, memberships & payment plans, live lessons, advanced course-building options, and advanced website code editing.

Grow Plan:

Pricing: $149 per month.

Advanced Features: Everything in the Start Plan, plus 3 communities with 20 spaces each, 2 administrator accounts, phone and priority email support, Thinkific branding removal, bulk student emailer, bulk enrollments, and API access.

Teachable Pricing: 

Teachable pricing

1. Free Plan ($0/month)

  • Transaction Fee: $1 + 10% per sale
  • Includes: 1 product of each type (course, coaching, downloads), no-code course builder, student referrals, Teachable: pay, 1 admin/author seat

2. Basic Plan ($39/month, billed annually)

  • Transaction Fee: 5%
  • Includes: Everything in Free Plan, plus 5 products of each type, 1 membership tier, email marketing, coupons, custom domains, Accelerator challenge access

3. Pro Plan ($119/month, billed annually)

    • Transaction Fee: 0%
    • Includes: Everything in the Basic Plan, plus 50 products of each type, unlimited membership tiers, affiliate marketing, live chat support, upsells, API access, removable branding, 5 admin/author seats

4. Pro+ Plan ($199/month, billed annually)

  • Transaction Fee: 0%
  • Includes: Everything in Pro Plan, plus 200 of each product type, custom user roles

Certainly! When comparing Thinkific and Teachable, the choice largely depends on the user’s needs. Thinkific offers a compelling Free Plan with no transaction fees and a valuable Basic Plan at $36/month, making it ideal for beginners and those expanding their course offerings.

On the other hand, Teachable’s Free Plan includes transaction fees. Still, its higher-tier plans, like the Pro Plan, provide advanced marketing and customization tools, catering to larger businesses or diverse course offerings.

In summary, Thinkific is more suited for those starting or on a smaller scale, while Teachable is better for larger, established users needing advanced features.

FAQs On Teachable vs Thinkific

❓Is Teachable legit?

Teachable is a real business. Ankur Nagpal launched the company in 2014, and it now employs over 170 people to serve over 70,000-course authors.

🧐Can I use Thinkific for free?

The free plan offered by Thinkific is rather substantial. On their free plan, you may have an infinite number of students and create up to three courses. This covers all hosting services for material such as videos. Additionally, you'll have access to their quizzes and surveys, as well as immediate access to any income you generate.

👀Is Teachable good for online courses?

Teachable is a website that you should invest time on.It's certainly one of the best options for creating online courses. To begin, you have a plethora of integration choices with third-party software, which is advantageous since it eliminates the need to start from scratch in certain areas.

✅Does Thinkific take a percentage?

No, Thinkific does not take a cut or commission on the sale of your course. Thinkific earns its revenue entirely via premium plans, which are detailed on their pricing page.

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Conclusion: Teachable vs Thinkific 2024

This is one of the closest comparisons I’ve done on this site, and it’s because when you compare Thinkific and Teachable, you’ll see that they have a lot in common. Both are pre-built website systems designed specifically for online courses.

You can interface with a variety of marketing tools, and payment processing is taken care of automatically. Additionally, domain names are supported, and you do not need to secure your hosting.

Having stated that the following are some recommendations:

  • Thinkific’s template designs are excellent. Teachable offers a single default design that you may alter.
  • Teachable and Thinkific both provide comparable functionality, but I prefer Thinkific’s connectors to Teachable’s sales landing pages.
  • Teachable makes the most sense if your only concern is cost.

I’ll recommend Thinkific over Teachable.

That concludes our comparison of Teachable vs Thinkific. Let us know if you have any queries or would like to share your experience with Thinkific or Teachable in the comments section below.

Harshit Baluja

Harshit is a seasoned writer specializing in online courses and eLearning. With 7 years of experience, he has the ability to craft engaging content that seamlessly integrates technology with learning. His expertise lies in simplifying complex topics, ensuring a seamless learning experience for learners of all levels. Connect with Harshit on Linkedin to get in touch with latest eLearning trends.

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