Wishpond Review 2023: Pricing Plans, Alternatives & Competitors

In this article, I am going to discuss Wishpond Review & its Pricing Details. I will also tell you the Wishpond Alternatives & its Competitors.

Like the namesake, Wishpond is a tool that is here to grant all your marketing wishes. Marketing is the most crucial aspect to ensure success in any business. Lots and lots of online businesses start to stagnate after a strong start. Having an effective marketing tool can help eradicate this stagnation period. 

Marketing in the old days comprised of a bunch of people brainstorming during a meeting. They were searching for the next big idea that would make their product a household name. This practice didn’t have a high success rate.

But the new age has brought with it new solutions. For products & services sold in the digital world, digital marketing tools are the best bet.   

Wishpond is a multi-faceted marketing tool that will take care of all your marketing needs. Everything from landing pages, pop-ups, and auto-responders are encompassed in Wishpond. All these features are user-friendly and can be accessed easily by any regular Joe. 

This is software that can easily quadruple your leads if it is used in the right way. But not just leads, Wishpond can also deliver high conversion rates. This will lead to more sales and increase your revenue margins quite a lot.

You can also build your subscriber base and push your brand to the global stage with the help of Wishpond. The possibilities are endless with Wishpond.

Lucky for you, we have here a detailed Wishpond Review.

Read through for a complete analysis and a few bonus tips that will help your online business grow wings.    

Wishpond Review 2023: Details, Pricing, & Features

Detailed About Wishpond Review

Wishpond is used by business owners as well as marketing agencies to achieve more growth.  Wishpond is a total marketing solution that provides a variety of marketing features. Founded in Canada way back in 2004, Wishpond has developed into a reliable brand in the marketing industry. 

Their marketing platform provides a variety of services like landing page building, activity tracking, email marketing, etc. You can also integrate Wishpond with several other tools.

This makes Wishpond an all in one marketing tool that is perfect for almost any type of business. Apart from marketing, they also provide a lot of customization options to personalize your brand style.

The four main marketing tools comprised in Wishpond are:

• Landing pages
• Popups and forums
• Contests and promos
• Marketing automation

All of the above marketing tools are customizable to create your own unique marketing strategy. They also provide more than 300 integrations to further diversify your options. All of these are available at a reasonable price with good customer support to help you along the way. 

Wishpond Usability

Wishpond, although easy to learn, will take some getting used to as it comes packed with a lot of features. But Wishpond provides free training for you to get more assimilated to their software through articles, eBooks, and webinars. 

They will also provide you with free access to Wishpond academy that contains everything from getting started to increasing your client base. You can also book a live demo according to your convenience.

The learning curve with Wishpond is a little steep. But once you get the hang of it, you’ll be able to seamlessly orchestrate marketing automation. 

To master Wishpond, you will need to learn about:

• Creating landing pages
• Lead generation
• Building opt-in bars
• Creating coupon campaigns
• A/B testing

Wishpond Landing Pages

Landing pages are crucial to any online business. Often, landing pages turn out to be the difference-maker between 2 competitive businesses. This is because landing pages significantly reduce the bounce rates by providing your viewers with engaging content. Low bounce rates will give a huge boost to your website in Google rankings. 

Wishpond will allow you to build enticing landing pages easily without any coding knowledge. They offer hundreds of pre-made templates that you can customize easily using drag and drop options. Wishpond landing pages are known for their aesthetic appeal and their functionality. 

1. Wishpond Templates

Wishpond comes in-built with 100+ landing pages templates. Their templates are diverse enough to fit any industry that your business is in. All templates are mobile-responsive as well so that you don’t miss out on the mobile crowd.  

Popular landing page templates provided by Wishpond are:

• Business template.
• Web agency template.
• Designer portfolio template.
• Music/art/film creator template.
• Fitness/gym template.
• Photography website template.
• Personal blog template.

2. Publish Landing Pages Anywhere

Building a highly converting landing page may not be enough. Landing pages need to be presented at every platform the get the most out of them. Wishpond has this covered for you by allowing your landing page to be published on:

• Official website.
• Personal blog.
• WordPress.
• Ads or posts on Facebook.
• A Wishpond subdomain if you don’t have an official website.

3. Easy Landing Page Builder

You can build a high-converting landing page in a matter of minutes using Wishpond. They have a convenient drag and drop option available which enables anyone to build a landing page. The features that will allow a non-techie to create stunning landing pages are:

• Pre-made templates.
• Drag & drop editor.
• Option to add photos & videos.
• Option to customize fonts.
• Copy & paste objects conveniently.
• Mobile-responsive templates.

4. Powerful Optimization Tools

Wishpond enables you to optimize your landing pages by providing powerful tools that will drive your numbers up significantly. These are proven methods that will bring in more leads and increase your sales. The optimization tools are:

• Analytics and tracking.
• In-built SEO optimization.
• Slide-in popups.
• One-click split testing.
• Welcome mat.
• Opt-in toolbar.

5. Flexibility and Updates

• Customize your forms effortlessly to collect info from your leads that are relevant to your business needs. 
• All landing pages from Wishpond are wired to automatically look great for any viewing device. This includes desktops, tablets, and smartphones.
• Wishpond will provide you with personalized updated and email statistics to keep up with the trend.  

Wishpond Pop-up Builder

Pop-ups are a vital part of online advertising. A pop up is an interface that’ll be displayed in a small window according to the triggers set by the user. Pop-ups are arranged to appear suddenly to catch the attention of the visitor.

Pop-ups can be highly successful conversion tools if used correctly. Studies have shown that pop-ups decrease bounce rates by 45% and increase lead conversion rates by 7%.

Much like their landing pages builders, Wishpond pop-up builders are also easy to use. The drag and drop editor makes it possible to create pop-ups without any coding knowledge. 

1. Wishpond pop-up templates

Wishpond comes in-built with over 100 popup templates. Their templates are diverse enough to fit any industry that your business is in. All templates are mobile-responsive as well so that you don’t miss out on the mobile crowd.  

Popular landing page templates provided by Wishpond are:

• Join now template.
• Subscribe the newsletter template.
• Special offer template.
• Sign up a template.

2. Publish Pop-ups Anywhere

Building a highly converting pop up may not be enough. Pop-ups need to be presented at every platform the get the most out of them. Wishpond has this covered for you by allowing your pop-ups to be published on:

• Official website.
• Personal blog.
• WordPress.
• Ads on Facebook.
• A Wishpond subdomain.
• Ecommerce store.
• Shopify.

3. Easy to Use Pop-up Builder

You can build high-converting pop-ups in a matter of minutes using Wishpond. They have a convenient drag and drop option available that will let you easily build pop-ups. The features that will allow a non-techie to create effective pop-ups are:

• In-built pop-up templates.
• Drag & drop editor.
• Option to add photos & videos.
• Option to customize fonts.
• Ability to copy & paste objects conveniently.
• Mobile-responsive pop-up templates.

4. Trigger at the Perfect Time

The appearance of a pop up can be set in tune with various factors. Different types of businesses call for different trigger settings of pop-ups. Fortunately, Wishpond provides all the options you will need to create highly effective & less intrusive pop-ups. 

There are 5 trigger options available:

• Click pop-ups –

These pop-ups are activated when a visitor on your landing page clicks on a particular link or image. They are the pop-ups that occur due to any action by the visitor and hence feels less intrusive. 

• Timed pop-ups –

Timed pop-ups to appear on a landing page/website after a designated amount of time. These have a high success rate since the visitor has already invested time to look at the product or service you have to offer. Wishpond allows you to set the time as per your requirement.

• Scroll pop ups –

Scroll pop-ups can be used as an alternative for Timed pop-ups. Scroll pop-ups appear when a visitor has scrolled down to a certain section of your web page.

These also have a high success rate since you have already piqued the interest of the reader. Wishpond will allow you to set the percentage of the page that has to be scrolled down for the pop up to appear. 

• Entry pop-ups –

As the name suggests, Entry pop-ups appear as soon as the visitor enters the landing page. This would mean that the viewer won’t be able to see the landing page until they have engaged with the pop-up.

This is a double-edged sword as your visitors can get annoyed if the pop up isn’t compelling enough. 

• Exit pop-ups –

Exit pop-up is the most commonly used pop-up. This works through an ingenious method of mouse-tracking that calculates whether you’re about to exit the web page. This is done by tracking cursor directionality & mouse velocity.

Exit pop-ups interrupt the visitor from exiting the web page & display the pop up as a final call for action.    

5. Customizable Forms

Wishpond gives you complete control over your pop-ups by allowing you to customize them as much as necessary. You can utilize this feature to provide a unique viewing experience to your visitors. Customize options apply to:

• Email list opt-ins.
• Pre-filled fields.
• Tab for uploading files.
• Form fields.
• Hidden fields.

Wishpond Marketing Automation

Marketing automation is a series of automatic processes triggered by a specific action or signal. This will allow you to save time and make the process of communicating with your leads easier.

Marketing automation works by providing platforms with a section code that can be placed in the back-end of a website. Wishpond marketing automation provides you with a variety of features.

1. Personalized Email Campaigns
   

Different email campaigns can be sent to different groups of leads based on certain pre-defined conditions. These can be based on demographics or behavior patterns. Wishpond’s marketing automation will optimize emails and send them out at the perfect time.

2. Keep your Sales Team in the Loop

Marketing automation can identify promising leads. These leads can be automatically sent to your sales team. This will allow the sales team to pitch a personalized business pitch and close the deal. 

3. CRM

CRM or Customer Relationship Management is an approach that helps businesses to define and design improved customer service. CRM integrates the marketing, sales & customer support services to streamline all processes into one platform.

It is focused on customer retention and gaining new customers to increase sales and thereby, revenue. 

Wishpond’s CRM can easily handle a high number of contacts and allow you to navigate through them efficiently. Wishpond does not offer bi-directional CRM syncing. But they do offer social CRM

4. Extend Automation to Integrations

Wishpond provides a diverse range of automation options that extends to third-party apps and integrations. Registering a lead or accepting payments is made easier using this method.

Wishpond Email Marketing

Emails are proven to be the most effective way to capture leads for a business. Wishpond has dedicated email marketing sections so that you can create and send high converting emails to cold leads. 

Let’s discuss in detail about the email marketing tools offered by Wishpond in this Wishpond Review.

1. Wishpond Email Templates

Wishpond comes in-built with over a dozen email templates. Their templates are diverse enough to fit any industry that your business is in. All templates are mobile-responsive as well so that you don’t miss out on the mobile crowd.  

Popular email templates provided by Wishpond are:

• Invitation templates.
• Announcement templates.
• Coupons.
• Newsletters.
• Product or services info.

2. Easy to Use Email Builder

You can create a high-converting email in a matter of minutes using Wishpond. They have a convenient drag and drop option available that will let you easily build emails. The features that will allow a non-techie to create effective pop-ups are:

• In-built email templates.
• Drag & drop editor.
• Option to add photos & videos.
• Option to customize fonts.
• Mobile-responsive email templates.

3. A/B testing

This is also known as split testing. It used to compare among 2 versions of a marketing asset like email, SMS, etc. to determine which works better. This is very useful as it will let you know which type of content returns more value for you. 

Wishpond has a built-in A/B testing functionality to optimize your outgoing content and reward you with greater returns. 

4. Email Drip Campaigns

You can nurture your leads efficiently using email drips campaigns from Wishpond. This is an effective marketing strategy that sends out emails step by step over time. Anything above 2 emails is technically termed as email drip campaigns. However, in practice, it consists of around 4 to 11 emails. 

Wishpond provides you plenty of options like delay timers and automatic emails to run an effective email drip campaign.

Wishpond Lead Scoring & Segmentation

Lead scoring & segmentation is a marketing process for ranking potential clients and subdividing them into groups. The groups that will be divided into is based on how likely they are to purchase a product from you.

Wishpond has a very extensive and detailed take on lead scoring. It will let you set some parameters by which you can define the leads that are generated. This will help you garner a better understanding of your visitors. Listed are certain features in Wishpond that comes under lead scoring & segmentation:

• Lead scoring ranges.
• Lead scoring fit criteria.
• Lead engagement criteria.
• Lead score time settings.
• Lead score calculations.
• Demographic segmentation.
• Geographic segmentation.
• Attitude segmentation.
• Psychographic segmentation.

All these parameters will help you see how a lead came to know about you. You can utilize this information to turn your visitors into clients.

Wishpond Integration Capabilities

Integrations with other tools are crucial to streamline the work output. They can also be used to negate certain flaws that software could have. Wishpond is compatible with around 300 integrations. 

Wishpond offers 300+ integrations. Popular integrations are: 

• Slack
• WordPress
• SurveyMonkey
• HubSpot Marketing Hub
• Eventbrite
• Zapier
• Pipedrive
• ActiveCampaign
• Insightly
• Highrise CRM
• GoToWebinar
• Robly
• PieSync
• Benchmark Email
• Zendesk Sell
• Emma
• OnePage CRM
• Mad Mimi

Wishpond Security

There is a lot of data being transferred & stored in marketing software. Hence, it becomes crucial to ensure data security.

The valuable data provided by you is of paramount importance & any loss or theft could be disastrous for your business. The various data stored by Wishpond are:

• Communication data – includes emails, texts, social media messages.
• Customer data – Billing address, phone number, credit card details, etc.
• User data – This includes data from websites or other online services usage.
• Technical data – This consists of IP address, browser details, duration of website visits, time zones, etc.
• Marketing data – This includes all the market data about how you prefer advertisements or other marketing contents. 

Wishpond complies with GDPR (General Data Protection Regulations) policies to keep all your data confidential. The data which are entered into Wishpond is stored in their servers. These are the measures taken by Wishpond to keep your valuable data secure:

• New cookie policy to offer complete transparency of data storage.
• Sharing of data is allowed only between trusted third-party software. 
• All points of connectivity in the Wishpond network are protected by firewalls.
• Any potential loopholes in network systems are fixed instantly.
• Any suspected breach of personal data will be brought to your attention immediately. 

Wishpond Pricing Plans

This Wishpond Review Pricing section will give you detailed Pricing Plans at Wishpond.

Wishpond has a three-tier pricing system. The purchasing plans vary with the number of leads and additional features. The plans start at $49 and include all the basic features. All payments are billed annually. 

Their Rapid Growth plan is further divided into 18 sections based on the number of leads. Separate pricings are given based on the number of leads from 10,000 to 1,000,000. Listed are the pricing brackets for Wishpond:

• Starting Out plan – This package will let you have a maximum of 1000 leads for a monthly rate of $49. This includes landing pages, popup bars, user accounts, and social contests. It also comes with email drip campaigns and marketing automation.
• Everything You Need plan – This includes everything from the Starting Out package for a maximum of 2500 leads. This will cost you a monthly rate of $99. Additional features include A/B testing, API access, and custom CSS & JavaScript. 
• Rapid Growth plan – This plan will give you all the above elements for 10,000 contacts at a monthly rate of $ 199. You can stretch up to 1,000,000 leads if you can spare $2989 a month. You will receive priority customer support & implementation coaching worth $1500 for free with this plan. 

All plans have a 14-day free trial. You can upgrade or downgrade your plans at any time. 

 

Wishpond Review: Customer Support

Wishpond has an extensive support system to answer any queries or solve any difficulties you may face. There are thousands of articles in their knowledge base that you can browse through.

Their live chat support is quickly responsive. Listed are the various kinds of support Wishpond provides for their clients:

• Email support.
• Phone line support (Only for Rapid Growth subscribers).
• Live online chat support.
• Training with the virtual classrooms.
• Online community forums.

They also have something called Wishpond Academy which is a boon for anyone getting into marketing for the first time. A few of the courses available in Wishpond Academy are:

• How to create sweepstakes.
• Marketing automation user guide.
• How to create an effective landing page.
• How to improve conversions by 50%.
• Proven strategies for lead generation.
• Fundamentals of Ad retargeting.

Wishpond Languages Supported

Having multiple languages is important if you plan to build your business to compete with the global giants. This will build trust and ensure continued support from your client base

The languages supported by Wishpond are:

• English
• German
• Spanish
• French
• Dutch
• Portuguese

 

Wishpond Alternatives & Competitors

The Wishpond is a very effective lead generation and email marketing tool. But it also has some disadvantages.

Hence, you have all the rights to choose a more perfect software for you. You can experience using other tools and decide which one proves best to meet your needs.

You can check how competitive Wishpond is as compared to other marketing tools.

Here are some alternatives to or competitors of Wishpond that you may prefer.

1. SharpSpring
2. HubSpot Marketing Hub
3. Sendinblue
4. ShortStack
5. MailChimp
6. AWeber
7. GetResponse
8. BigMaker
9. SendX
10. Leadpages
11. Vyper.io

Quick Links

• Wishpond vs HubSpot Review– Which Is The Best?
• Omnisend Review: A Legit Email Marketing Automation Platform
• SendPulse Review – Easy & Affordable Email Marketing Tool
• Campaigner The Email Marketing Service Review: Read Before Buy

FAQs | Wishpond Review

🙋‍♀️ What is CRM?

CRM or Customer Relationship Management is an approach that helps businesses to define and design improved customer service. CRM integrates the marketing, sales & customer support services to streamline all processes into one platform. It is focused on customer retention and gaining new customers to increase sales and thereby, revenue.

👍 Can I build landing pages using Wishpond?

Absolutely, you can! Wishpond will allow you to build enticing landing pages easily without any coding knowledge. They offer hundreds of pre-made templates that you can customize easily using drag and drop options. Wishpond landing pages are known for their aesthetic appeal and functionality.

🤟 What are pop-ups?

Pop-ups are a vital part of online advertising. A pop up is an interface that’ll be displayed in a small window according to the triggers set by the user. Pop-ups are arranged to appear suddenly to catch the attention of the visitor.

Conclusion | Wishpond Review 2023

Wishpond is a comprehensive marketing software that provides almost every solution that money can buy. Apart from providing the usual landing pages, pop-ups, and marketing automation, they also have unique options for running contests.

All the features provided by Wishpond are easy to use and can be mastered with little or no technical knowledge. Wishpond customer service is very helpful and provides quick responses. All of these are available at a very affordable price range. 

Wishpond is not without faults. The user interface can get buggy and there are cheaper alternatives available. All in all, Wishpond is a very reliable marketing tool that provides value for money. However, we recommend that you try out the 14-day free trial before making a decision

I hope you found the Wishpond Review useful.